From Check My Ads <[email protected]>
Subject The election is gearing up and so are we 💃
Date February 9, 2024 8:46 PM
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SSw=3D.
Hello folks!

=E2=80=9CAdtech middlemen have built up a system where they are the ones wh=
o have seized control away from advertisers, away from consumers, and certa=
inly away from the news.=E2=80=9D

This is the message Claire had for MSNBC=E2=80=99s Stephanie Ruhle as she e=
xplained how to pull the plug on hate. Consumers need to not be misled. New=
s needs funding. And it all starts with adtech as we head into the most con=
sequential election of our lives.

Spreading our message is part of preparing for the wave of disinformation f=
orming on the horizon. If you haven=E2=80=99t already, consider joining our=
community of Checkmates with a recurring donation, and get access to exclu=
sive emails and monthly chats with Claire, Nandini, and special guests. We =
can=E2=80=99t wait to talk with you!

=F0=9F=8E=A5 Watch Claire=E2=80=99s full MSNBC interview here.



Did Rumble offer Jordan Peterson front-page real estate?

Video streaming site Rumble, which platforms QAnon conspiracy theorists, me=
n facing sexual misconduct allegations, and a white nationalist influencer,=
has a new opportunity in its sights: Jordan Peterson.

After Peterson complained he was facing censorship on YouTube, an X user of=
fered Rumble as an alternative for Peterson to post his videos.

=E2=80=9CYou're worth millions. Why don't you use new tech? I bet @rumblevi=
deo would put your video on the front page every time!=E2=80=9D wrote The Q=
uartering, a livestreamer who has been banned from Magic the Gathering even=
ts over harassment allegations.

Rumble's account jumped in to respond: =E2=80=9CYes, we would.=E2=80=9D

This is a revealing statement from the increasingly ambitious video-streami=
ng platform that hosts people who have been banned from other platforms. Re=
ad our full piece to see how amplifying a man who spreads misinformation fi=
ts Rumble=E2=80=99s agenda.

Google's antitrust trial

We finally have a date for the DOJ and several states taking Google to tria=
l over its adtech dominance: Sept. 9.

Adtech is the company=E2=80=99s largest revenue generator at over $150 bill=
ion a year, and it=E2=80=99s no surprise. Google controls the digital tool =
that nearly every major website publisher uses to sell ads, the dominant to=
ol that advertisers use to sell their ads, and the largest advertising exch=
ange where it all happens. And it keeps, on average, 30% of the ad dollars =
that flow through those products.

We=E2=80=99ll be watching the case closely and sending out updates from the=
trial. Sarah Kay Wiley, our director of policy and partnerships, is going =
to be in Virginia to give her insights as the case unfolds.

What we=E2=80=99re reading

The Drilled 2024 Guide to Climate Disinformation: Drilled breaks down the m=
essaging the fossil fuel industry is using to disrupt climate action.

The Coming Flood of Disinformation: Washington gave up the fight on disinfo=
rmation because the very subject becomes a partisan, politicized issue, Nin=
a Jankowicz writes in Foreign Affairs. Not encouraging during an election y=
ear!

Washington may have given up, but we haven=E2=80=99t, and we won=E2=80=99t.=
Every person who becomes a Checkmate or joins our mailing list is one more=
person lending their voice to push back against people who hurt democracy =
for profit.

We know the stakes, and we=E2=80=99ll keep working to defend democracy unti=
l the last ballot is cast.

Hugs,



Claire & Nandini

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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hello folks!</=
p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; fon=
t-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-siz=
e: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=
=80=9CAdtech middlemen have built up a system where they are the ones who h=
ave seized control away from advertisers, away from consumers, and certainl=
y away from the news.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family:=
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">This is the message Claire had for MSNBC=E2=80=
=99s Stephanie Ruhle as she explained how to pull the plug on hate. Consume=
rs need to not be misled. News needs funding. And it all starts with adtech=
as we head into the most consequential election of our lives.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Spreading our me=
ssage is part of preparing for the wave of disinformation forming on the ho=
rizon. If you haven=E2=80=99t already, consider <a href=3D"[link removed]
emails.com/emails/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf=
9tOSSw=3D/5zictJb_CWfZJcr0Oj7prPTCl4IncoyGbHuEllgMRwA=3D" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;">joining our community of Checkmates</a> with a r=
ecurring donation, and get access to exclusive emails and monthly chats wit=
h Claire, Nandini, and special guests. We can=E2=80=99t wait to talk with y=
ou!</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fon=
t-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=
=F0=9F=8E=A5 <a href=3D"[link removed]
nk/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb_CWfZJcr0Oj7prOsLC=
_WtzxDRxdMAeadmyG4=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Watch Cl=
aire=E2=80=99s full MSNBC interview here</a>.</p></th>=20
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<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_JP_Rumble_Web.jpg" alt width=
=3D"600" align=3D"center" style=3D"outline: none; text-decoration: none; -m=
s-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block=
; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; height: =
auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong><span =
style=3D"font-size: 16pt;">Did <span class=3D"notion-enable-hover" data-tok=
en-index=3D"0">Rumble offer Jordan Peterson front-page real estate?</span><=
/span></strong></p> <p style=3D"color: #3c4144; font-family: arial,helvetic=
a,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-alig=
n: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bot=
tom: 10px;">Video streaming site Rumble, which <a href=3D"[link removed]
mails.com/emails/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9=
tOSSw=3D/5zictJb_CWfZJcr0Oj7prAfGHkMhnBeSlVtlTzO0VVA=3D" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">platforms QAnon conspiracy theorists, men facing =
sexual misconduct allegations, and a white nationalist influencer</a>, has =
a new opportunity in its sights: Jordan Peterson.</p> <p style=3D"color: #3=
c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;">After <a href=3D"[link removed]
neonemails.com/emails/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ=
8rUf9tOSSw=3D/5zictJb_CWfZJcr0Oj7prFqdVvniFZMWBjBcjP4sXvs=3D" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">Peterson complained</a> he was facing censor=
ship on YouTube, an X user offered Rumble as an alternative for Peterson to=
post his videos.</p> <p style=3D"color: #3c4144; font-family: arial,helvet=
ica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;">=E2=80=9CYou're worth millions. Why don't you use new tech? I=
bet @rumblevideo would put your video on the front page every time!=E2=80=
=9D wrote The Quartering, a livestreamer who has been banned from <a href=
=3D"[link removed]
fO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb_CWfZJcr0Oj7prK-h6dNniDgwlFRcC7g7zgk=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">Magic the Gathering events=
</a>&nbsp;over harassment allegations.</p> <p style=3D"color: #3c4144; font=
-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">Rumble's account jumped in to respond: =
=E2=80=9CYes, we would.=E2=80=9D</p> <p style=3D"color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Mar=
gin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom:=
10px; Margin-bottom: 10px;">This is a revealing statement from the increas=
ingly ambitious video-streaming platform that hosts people who have been ba=
nned from other platforms. <a href=3D"[link removed]
cking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb_CWf=
ZJcr0Oj7prD5_ykJrzTg2G6KFlsxuSRY=3D" style=3D"color: #0074d9; text-decorati=
on: none; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;">Read our full piece</a> to see how amplifying a man who spreads misin=
formation fits Rumble=E2=80=99s agenda.</p> <p style=3D"color: #3c4144; fon=
t-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;"><strong><span style=3D"font-size: 16pt;=
">Google's antitrust trial</span></strong></p> <p style=3D"color: #3c4144; =
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;">We finally have a date for the&nbsp;=
<a href=3D"[link removed]
dwgiHgYfO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb_CWfZJcr0Oj7prKAv491Jnk-XhEidsb=
l412M=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inhe=
rit; padding: 0; text-align: left; line-height: 1.5;">DOJ and several state=
s</a>&nbsp;taking Google to trial over its adtech dominance: Sept. 9.</p> <=
p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-we=
ight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 1=
2pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Adtech is=
the company=E2=80=99s largest revenue generator at over $150 billion a yea=
r, and it=E2=80=99s no surprise. Google controls the digital tool that near=
ly every major website publisher uses to sell ads, the dominant tool that a=
dvertisers use to sell their ads, and the largest advertising exchange wher=
e it all happens. And it keeps, on average, 30% of the ad dollars that flow=
through those products.</p> <p style=3D"color: #3c4144; font-family: arial=
,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">We=E2=80=99ll be watching the case closely and sending=
out updates from the trial. <a href=3D"[link removed]
racking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb_C=
WfZJcr0Oj7prE5UzoQZMTcpdsmepaz9BaE=3D" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">Sarah Kay Wiley</a>, our director of policy and partnerships, is go=
ing to be in Virginia to give her insights as the case unfolds.</p> <p styl=
e=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: =
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; l=
ine-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"=
font-size: 16pt;"><strong>What we=E2=80=99re reading</strong></span></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><a href=3D"[link removed]
emails.com/emails/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf=
9tOSSw=3D/5zictJb_CWfZJcr0Oj7prNBF-tfGOOUFzsqpj9xbL3E=3D" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;">The Drilled 2024 Guide to Climate Disinformation=
</a>: Drilled breaks down the messaging the fossil fuel industry is using t=
o disrupt climate action.</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;"><a href=3D"[link removed]
emails.com/emails/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf=
9tOSSw=3D/5zictJb_CWfZJcr0Oj7prBJhtVkkYBUEqWEul2TNSp4=3D" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;">The Coming Flood of Disinformation</a>: Washingt=
on gave up the fight on disinformation because the very subject becomes a p=
artisan, politicized issue, Nina Jankowicz writes in Foreign Affairs. Not e=
ncouraging during an election year!</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">Washington may have given up, but we haven=E2=80=99t, and we w=
on=E2=80=99t. Every person who <a href=3D"[link removed]
/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb=
_CWfZJcr0Oj7prK0q-EqB7z7tItpo5IdItMg=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">becomes a Checkmate</a> or joins our <a href=3D"[link removed]
mails.com/emails/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9=
tOSSw=3D/5zictJb_CWfZJcr0Oj7prLs1Xp71lKLy81QNqbNWf1A=3D" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">mailing list</a> is one more person lending their=
voice to push back against people who hurt democracy for profit.</p> <p st=
yle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight=
: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We know the s=
takes, and we=E2=80=99ll keep working to defend democracy until the last ba=
llot is cast.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">Hugs,</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1=
).png" width=3D"600" align=3D"center" style=3D"outline: none; text-decorati=
on: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; di=
splay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #F7F6EE; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire &amp; N=
andini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #F7F6EE; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb_CWfZJcr0Oj7prJNHDkP1KCHZCPFJ-m_5SM4=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
=3D"[link removed]
hticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D"outline: none;=
text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; c=
lear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center=
; border: none; display: inline; margin-top: 8px; margin-bottom: 8px; width=
: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
mails.com/emails/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9=
tOSSw=3D/5zictJb_CWfZJcr0Oj7prCFA7_a2KC6ggOV9L2QWulM=3D" target=3D"_blank" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
=3D"Instagram"> <img class=3D"email-icon" width=3D"24" src=3D"[link removed]
myads.app.neoncrm.com/nx/static/img/icons/social-media/lighticons/Instagram=
.png" border=3D"0" alt=3D"Instagram" style=3D"outline: none; text-decoratio=
n: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; mar=
gin: 0 auto; Margin: 0 auto; float: none; text-align: center; border: none;=
display: inline; margin-top: 8px; margin-bottom: 8px; width: auto; object-=
fit: none; height: auto;"> </a> <a href=3D"[link removed]
s/tracking/click-link/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJ=
b_CWfZJcr0Oj7prHHh9DDE6dS9KgHl_bwNId0=3D" target=3D"_blank" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"LinkedIn"> =
<img class=3D"email-icon" width=3D"24" src=3D"[link removed]
m.com/nx/static/img/icons/social-media/lighticons/LinkedIn.png" border=3D"0=
" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; -ms-inter=
polation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto; Margi=
n: 0 auto; float: none; text-align: center; border: none; display: inline; =
margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height:=
auto;"> </a> <a href=3D"[link removed]
ink/44E8LLfi23dwgiHgYfO1hekA-xZ9xioBZ8rUf9tOSSw=3D/5zictJb_CWfZJcr0Oj7prM1t=
oq_P97huy6P4_kvdz-Q=3D" target=3D"_blank" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5; margin: 5px; Margin: 5px;" title=3D"X"> <img class=3D"email-icon"=
width=3D"24" src=3D"[link removed]
/social-media/lighticons/Twitter.png" border=3D"0" alt=3D"X" style=3D"outli=
ne: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width=
: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; text-alig=
n: center; border: none; display: inline; margin-top: 8px; margin-bottom: 8=
px; width: auto; object-fit: none; height: auto;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
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Hello folks!

“Adtech middlemen have built up a system where they are the ones who have seized control away from advertisers, away from consumers, and certainly away from the news.”

This is the message Claire had for MSNBC’s Stephanie Ruhle as she explained how to pull the plug on hate. Consumers need to not be misled. News needs funding. And it all starts with adtech as we head into the most consequential election of our lives.

Spreading our message is part of preparing for the wave of disinformation forming on the horizon. If you haven’t already, consider joining our community of Checkmates with a recurring donation, and get access to exclusive emails and monthly chats with Claire, Nandini, and special guests. We can’t wait to talk with you!

đŸŽ„ Watch Claire’s full MSNBC interview here.



Did Rumble offer Jordan Peterson front-page real estate?

Video streaming site Rumble, which platforms QAnon conspiracy theorists, men facing sexual misconduct allegations, and a white nationalist influencer, has a new opportunity in its sights: Jordan Peterson.

After Peterson complained he was facing censorship on YouTube, an X user offered Rumble as an alternative for Peterson to post his videos.

“You're worth millions. Why don't you use new tech? I bet @rumblevideo would put your video on the front page every time!” wrote The Quartering, a livestreamer who has been banned from Magic the Gathering events over harassment allegations.

Rumble's account jumped in to respond: “Yes, we would.”

This is a revealing statement from the increasingly ambitious video-streaming platform that hosts people who have been banned from other platforms. Read our full piece to see how amplifying a man who spreads misinformation fits Rumble’s agenda.

Google's antitrust trial

We finally have a date for the DOJ and several states taking Google to trial over its adtech dominance: Sept. 9.

Adtech is the company’s largest revenue generator at over $150 billion a year, and it’s no surprise. Google controls the digital tool that nearly every major website publisher uses to sell ads, the dominant tool that advertisers use to sell their ads, and the largest advertising exchange where it all happens. And it keeps, on average, 30% of the ad dollars that flow through those products.

We’ll be watching the case closely and sending out updates from the trial. Sarah Kay Wiley, our director of policy and partnerships, is going to be in Virginia to give her insights as the case unfolds.

What we’re reading

The Drilled 2024 Guide to Climate Disinformation: Drilled breaks down the messaging the fossil fuel industry is using to disrupt climate action.

The Coming Flood of Disinformation: Washington gave up the fight on disinformation because the very subject becomes a partisan, politicized issue, Nina Jankowicz writes in Foreign Affairs. Not encouraging during an election year!

Washington may have given up, but we haven’t, and we won’t. Every person who becomes a Checkmate or joins our mailing list is one more person lending their voice to push back against people who hurt democracy for profit.

We know the stakes, and we’ll keep working to defend democracy until the last ballot is cast.

Hugs,



Claire & Nandini

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