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Hello folks!

“Adtech middlemen have built up a system where they are the ones who have seized control away from advertisers, away from consumers, and certainly away from the news.”

This is the message Claire had for MSNBC’s Stephanie Ruhle as she explained how to pull the plug on hate. Consumers need to not be misled. News needs funding. And it all starts with adtech as we head into the most consequential election of our lives.

Spreading our message is part of preparing for the wave of disinformation forming on the horizon. If you haven’t already, consider joining our community of Checkmates with a recurring donation, and get access to exclusive emails and monthly chats with Claire, Nandini, and special guests. We can’t wait to talk with you!

🎥 Watch Claire’s full MSNBC interview here.

Did Rumble offer Jordan Peterson front-page real estate?

Video streaming site Rumble, which platforms QAnon conspiracy theorists, men facing sexual misconduct allegations, and a white nationalist influencer, has a new opportunity in its sights: Jordan Peterson.

After Peterson complained he was facing censorship on YouTube, an X user offered Rumble as an alternative for Peterson to post his videos.

“You're worth millions. Why don't you use new tech? I bet @rumblevideo would put your video on the front page every time!” wrote The Quartering, a livestreamer who has been banned from Magic the Gathering events over harassment allegations.

Rumble's account jumped in to respond: “Yes, we would.”

This is a revealing statement from the increasingly ambitious video-streaming platform that hosts people who have been banned from other platforms. Read our full piece to see how amplifying a man who spreads misinformation fits Rumble’s agenda.

Google's antitrust trial

We finally have a date for the DOJ and several states taking Google to trial over its adtech dominance: Sept. 9.

Adtech is the company’s largest revenue generator at over $150 billion a year, and it’s no surprise. Google controls the digital tool that nearly every major website publisher uses to sell ads, the dominant tool that advertisers use to sell their ads, and the largest advertising exchange where it all happens. And it keeps, on average, 30% of the ad dollars that flow through those products.

We’ll be watching the case closely and sending out updates from the trial. Sarah Kay Wiley, our director of policy and partnerships, is going to be in Virginia to give her insights as the case unfolds.

What we’re reading

Washington may have given up, but we haven’t, and we won’t. Every person who becomes a Checkmate or joins our mailing list is one more person lending their voice to push back against people who hurt democracy for profit.

We know the stakes, and we’ll keep working to defend democracy until the last ballot is cast.

Hugs,

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Claire & Nandini

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