From The Ad Council <[email protected]>
Subject Our Latest Mental Health Work
Date January 18, 2024 9:54 PM
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JANUARY 2024

In our first creative launch of the year, our high school equivalency campa=
ign addresses the far-reaching impact of getting a diploma. Also, new creat=
ive from our national Mental Health Initiative features major league soccer=
players sharing an important message for Black and Hispanic men. You=E2=80=
=99ll also want to check out our takeaways from CES to learn about the cutt=
ing-edge tech innovations shaping the future of our industry. Get ready for=
a year of impact, collaboration and meaningful change!

Inspiring New Creative Encourages Adults to =E2=80=9CFinish Your Diploma"

Twenty-nine million American adults live without a high school diploma=E2=
=80=94limiting their opportunities for financial growth and employment. In =
new creative from our =E2=80=9CFinish Your Diploma=E2=80=9D campaign, we hi=
ghlight the lasting impact of achieving high school equivalency and provide=
resources to empower adults to create a brighter future for themselves and=
their loved ones. By partnering with the Dollar General Literacy Foundatio=
n on this effort, we have connected more than two million adults to free ad=
ult education resources and graduation assistance.Watch the inspiring new c=
reative!

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MajorLeague Soccer Players Raise Awareness about Mental Health

In collaboration with Black Players for Change, our =E2=80=9CLove, Your Min=
d=E2=80=9D campaign released powerful new creative designed to break the ba=
rriers of stigma and shame that prevent many adults=E2=80=94particularly me=
n of color=E2=80=94from seeking support. Featuring D.C. United soccer playe=
rs and Black Players for Change members Matai Akinmboni, Cristian D=C3=A1jo=
me, Bill Hamid, Chris Odoi-Atsem and Donovan Pines, the new TV and digital =
videos provide hope and vital resources for the 64% of Black men and 63% of=
Hispanic men experiencing mental health challenges in the U.S.Check out th=
e creative today, available in English and Spanish.

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Whalar Partnership Exceeds Industry Benchmarks, Connects Influencers to Vit=
al Issues

Six months ago, we announced the Creators for Good Ambassador Program in pa=
rtnership with global creator commerce agency Whalar. Creators for Good, ou=
r premier in-house talent engagement division, leads the program=E2=80=94ta=
pping influencers early in the campaign process to shape strategy and refin=
e messaging. In its inaugural run, we collaborated with nine diverse influe=
ncers across five campaigns to address issues ranging from mental health aw=
areness to substance use disorders. To date, the Ambassador program has gen=
erated more than 277,000 views, 13,300 total engagements, and an impressive=
4.8% average engagement rate=E2=80=94exceeding industry benchmarks by 20%.=
Learn more about how we=E2=80=99re partnering with influencers to amplify =
crucial messages.

[link removed]
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More news:

On the blog, our vice president of emerging media and technology recaps her=
time at CES=E2=80=94sharing highlights from engaging panels that explored =
cutting-edge tech innovations, AI's evolving impact and more.

[link removed]
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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Dive into 20=
24 and check out our first campaigns of the year.</p><div style=3D"display:=
none;max-height:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
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&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847;</div></div>
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out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
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=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f">
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
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34-8977a891e74f">
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
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=20
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--[if (gte mso 9)]><br /><![endif]--></td>
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=20
</table>
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</div>
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"4232279c-f52c=
-47e8-8134-8977a891e74f">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f">
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzUzMTI3MjES1&kn=3D16&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU4Mzc5ODc1=
MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"4232279c-f52c-47e8-8134-8977a891e74f" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35312721/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize&#x3D;255px%3A75px&" alt=3D"Ad Council C=
reate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:2=
55px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
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" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
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=20
<tr>
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yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
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=20
<tr>
<td style=3D"padding-right:10px=
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]>
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ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
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color:transparent;line-height: 100%;" class=3D"kc7p0hb">
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->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
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nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; JANUARY 2024</p></div=
>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
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=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
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lor:#ebebeb;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
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=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
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<div>
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>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In our first cre=
ative launch of the year, our high school equivalency campaign addresses th=
e far-reaching impact of getting a diploma. Also, new creative from our nat=
ional Mental Health Initiative features major league soccer players sharing=
an important message for Black and Hispanic men. You=E2=80=99ll also want =
to check out our takeaways from CES to learn about the cutting-edge tech in=
novations shaping the future of our industry. Get ready for a year of impac=
t, collaboration and meaningful change!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
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<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=
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round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"width:100%;border-spac=
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=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"FinishYourDiplomaVideo" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzUzMTI3MjES1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
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<img data-content-item-id=
=3D"4232279c-f52c-47e8-8134-8977a891e74f" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35312721/88ea07f0-5f1=
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100%;display:block;max-width:100%!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
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<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
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ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Inspiring New Creative Encourages Adults to =E2=80=9CF=
inish Your Diploma=E2=80=9D</strong></span></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Twenty-nine million American ad=
ults live without a high school diploma=E2=80=94limiting their opportunitie=
s for financial growth and employment. In new creative from our =E2=80=9CFi=
nish Your Diploma=E2=80=9D campaign, we highlight the lasting impact of ach=
ieving high school equivalency and provide resources to empower adults to c=
reate a brighter future for themselves and their loved ones. By partnering =
with the Dollar General Literacy Foundation on this effort, we have connect=
ed more than two million adults to free adult education resources and gradu=
ation assistance. </span><a style=3D"color:#1b78a0;text-decoration:underlin=
e" href=3D"[link removed]
=3D19&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU4Mzc5ODc1MAS2&mt=3D1&rt=3D0" name=
=3D"FinishYourDiploma" data-key=3D"6806ac4b-896e-4521-adaa-e414df6028f3:e2=
4e43c2-9a05-4128-a6aa-8d311492d06e" target=3D"_blank" rel=3D"noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-serif=
"><strong>Watch the inspiring new creative</strong></span></a><span style=
=3D"font-family:'roboto' , sans-serif">!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"MajorLeagueSoccer" href=3D"[link removed]
als1.com/ctt?ms=3DMzUzMTI3MjES1&kn=3D10&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMj=
U4Mzc5ODc1MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"4232279c-f52c-47e8-8134-8977a891e74f" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35312721/e8287700-9ee=
2-42dc-82b4-d171b89822ea.jpg?resize&#x3D;640px%3A270px&" alt=3D"Major Leagu=
e Soccer Players Raise Awareness about Mental Health " border=3D"0" style=
=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:rgb( 42 , 47 , 49 );font-family:'roboto' , sa=
ns-serif;font-size:24px"><strong>Major</strong></span><span style=3D"color:=
#2a2f31;font-family:'roboto' , sans-serif;font-size:24px"><strong> League S=
occer Players Raise Awareness about Mental Health&nbsp;</strong></span></h1=
></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In collaboration=
with Black Players for Change, our =E2=80=9CLove, Your Mind=E2=80=9D campa=
ign released powerful new creative designed to break the barriers of stigma=
and shame that prevent many adults=E2=80=94particularly men of color=E2=80=
=94from seeking support. Featuring D.C. United soccer players and Black Pla=
yers for Change members Matai Akinmboni, Cristian D=C3=A1jome, Bill Hamid, =
Chris Odoi-Atsem and Donovan Pines, the new TV and digital videos provide h=
ope and vital resources for the 64% of Black men and 63% of Hispanic men ex=
periencing mental health challenges in the U.S. </span><a style=3D"color:#1=
b78a0;text-decoration:underline" href=3D"[link removed]
.com/ctt?ms=3DMzUzMTI3MjES1&kn=3D17&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU4Mz=
c5ODc1MAS2&mt=3D1&rt=3D0" name=3D"MHMajorLeagueSoccer" data-key=3D"954f2b0=
3-ceb5-48f4-9961-49b442625982:5364bd83-044e-446c-b216-4c4e666defac" target=
=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"=
font-family:'roboto' , sans-serif;font-size:16px"><strong>Check out the cre=
ative today</strong></span></a><span style=3D"font-family:'roboto' , sans-s=
erif;font-size:16px">, available in English and Spanish.</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"WhalarPartnership" href=3D"[link removed]
als1.com/ctt?ms=3DMzUzMTI3MjES1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMj=
U4Mzc5ODc1MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"4232279c-f52c-47e8-8134-8977a891e74f" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35312721/a6e1dc70-21d=
5-44d3-8dc3-1ac482576506.jpg?resize&#x3D;640px%3A270px&" alt=3D"Whalar Part=
nership Exceeds Industry Benchmarks, Connects Influencers to Vital Issues" =
border=3D"0" style=3D"width:100%;display:block;max-width:640px!important;"=
width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Whalar Partnership Exceeds Industry Benchmarks, Connects I=
nfluencers to Vital Issues</strong></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Six months ago, =
we announced the Creators for Good Ambassador Program in partnership with g=
lobal creator commerce agency Whalar. Creators for Good, our premier in-hou=
se talent engagement division, leads the program=E2=80=94tapping influencer=
s early in the campaign process to shape strategy and refine messaging. In =
its inaugural run, we collaborated with nine diverse influencers across fiv=
e campaigns to address issues ranging from mental health awareness to subst=
ance use disorders. To date, the Ambassador program has generated more than=
277,000 views, 13,300 total engagements, and an impressive 4.8% average en=
gagement rate=E2=80=94exceeding industry benchmarks by 20%. </span><a style=
=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
pessentials1.com/ctt?ms=3DMzUzMTI3MjES1&kn=3D7&r=3DNDYyNTQxMDI1Njk3S0&b=3D0=
&j=3DMjU4Mzc5ODc1MAS2&mt=3D1&rt=3D0" name=3D"WhalarPartnerships" data-key=
=3D"691d489c-0733-4c52-97c2-f6917c615396:39083dce-4542-48ec-a10f-568656684b=
91" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer"><span style=3D"font-family:'ro=
boto' , sans-serif;font-size:16px"><strong><u>Learn more about how we=E2=80=
=99re partnering with influencers to amplify crucial messages</u></strong><=
/span></a><span style=3D"font-family:'roboto' , sans-serif;font-size:16px">=
.</span></p></div>
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=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f"=
>
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
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<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f"=
>
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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;padding-top:10px;padding-bottom:5px;padding-left:30px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
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->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>More news:</strong></span></h1></div>
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t:100%;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f">
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=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f"=
>
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"4232279c-f=
52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
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->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>O=
n the blog, <span style=3D"font-family:'roboto' , sans-serif;font-size:16px=
">our vice president of emerging media and technology </span><a style=3D"co=
lor:#1b78a0;text-decoration:underline" href=3D"[link removed]
tials1.com/ctt?ms=3DMzUzMTI3MjES1&kn=3D20&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3D=
MjU4Mzc5ODc1MAS2&mt=3D1&rt=3D0" name=3D"CESRecap" data-key=3D"9002418f-5ab=
f-4d0d-9bf2-35b4a435fe5d:283698b1-b2fb-4c5d-bcba-baad8433c203" target=3D"_b=
lank" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer"><span style=
=3D"font-family:'roboto' , sans-serif;font-size:16px"><strong><u>recaps her=
time at CES</u></strong></span></a><span style=3D"font-family:'roboto' , s=
ans-serif;font-size:16px">=E2=80=94sharing highlights from engaging panels =
that explored cutting-edge tech innovations, AI's evolving impact and more.=
</span></li></ul></div>
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=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"4232279c-f52c-47e8=
-8134-8977a891e74f">
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52c-47e8-8134-8977a891e74f">
<div>
<table data-content-item-id=3D"4232279c-f52c-47e8-8134-8977a891e74f" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
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->
<div data-content-item-=
id=3D"4232279c-f52c-47e8-8134-8977a891e74f" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35312721&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjU=
4Mzc5ODc1MAS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank"=
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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opener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"c=
olor:#055eab;font-size:12px"><u>O</u></span><span style=3D"color:rgb( 5 , 9=
4 , 171 );font-family:inherit;font-size:12px"><u>pt Out</u></span></a><span=
style=3D"color:#000000;font-size:12px"> &nbsp;</span><span style=3D"color:=
#2a2f31;font-size:12px"> |</span><span style=3D"color:#000000;font-size:12p=
x"> &nbsp;</span><a style=3D"color:rgb( 223 , 141 , 7 );text-decoration:und=
erline" href=3D"[link removed]
S1&kn=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU4Mzc5ODc1MAS2&mt=3D1&rt=3D0"=
name=3D"Privacy" data-key=3D"ab1232dd-3916-4c56-8c33-ec49065220d5:d373084=
2-a805-4607-86bd-67f9440af15f" target=3D"_blank" rel=3D"noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer"><span style=3D"color:#055eab;font-size:12px=
"><u>Privacy Policy</u></span></a><span style=3D"color:#055eab;font-size:12=
px">&nbsp;</span><span style=3D"color:#2a2f31;font-size:12px"> |&nbsp;</spa=
n><span style=3D"color:#055eab;font-size:12px"> </span><a style=3D"color:rg=
b( 223 , 141 , 7 );text-decoration:underline" href=3D"[link removed]
opessentials1.com/ctt?ms=3DMzUzMTI3MjES1&kn=3D4&r=3DNDYyNTQxMDI1Njk3S0&b=3D=
0&j=3DMjU4Mzc5ODc1MAS2&mt=3D1&rt=3D0" name=3D"TermsOfUse" data-key=3D"3188=
8298-9bc8-4f4d-b60a-72cc7897cad7:ee07caeb-e69b-4210-8bc7-166b13691a6a" targ=
et=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
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errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
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JANUARY 2024

In our first creative launch of the year, our high school equivalency campaign addresses the far-reaching impact of getting a diploma. Also, new creative from our national Mental Health Initiative features major league soccer players sharing an important message for Black and Hispanic men. You’ll also want to check out our takeaways from CES to learn about the cutting-edge tech innovations shaping the future of our industry. Get ready for a year of impact, collaboration and meaningful change!

Inspiring New Creative Encourages Adults to “Finish Your Diploma"

Twenty-nine million American adults live without a high school diploma—limiting their opportunities for financial growth and employment. In new creative from our “Finish Your Diploma” campaign, we highlight the lasting impact of achieving high school equivalency and provide resources to empower adults to create a brighter future for themselves and their loved ones. By partnering with the Dollar General Literacy Foundation on this effort, we have connected more than two million adults to free adult education resources and graduation assistance.Watch the inspiring new creative!

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MajorLeague Soccer Players Raise Awareness about Mental Health

In collaboration with Black Players for Change, our “Love, Your Mind” campaign released powerful new creative designed to break the barriers of stigma and shame that prevent many adults—particularly men of color—from seeking support. Featuring D.C. United soccer players and Black Players for Change members Matai Akinmboni, Cristian Dájome, Bill Hamid, Chris Odoi-Atsem and Donovan Pines, the new TV and digital videos provide hope and vital resources for the 64% of Black men and 63% of Hispanic men experiencing mental health challenges in the U.S.Check out the creative today, available in English and Spanish.

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Whalar Partnership Exceeds Industry Benchmarks, Connects Influencers to Vital Issues

Six months ago, we announced the Creators for Good Ambassador Program in partnership with global creator commerce agency Whalar. Creators for Good, our premier in-house talent engagement division, leads the program—tapping influencers early in the campaign process to shape strategy and refine messaging. In its inaugural run, we collaborated with nine diverse influencers across five campaigns to address issues ranging from mental health awareness to substance use disorders. To date, the Ambassador program has generated more than 277,000 views, 13,300 total engagements, and an impressive 4.8% average engagement rate—exceeding industry benchmarks by 20%. Learn more about how we’re partnering with influencers to amplify crucial messages.

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More news:

On the blog, our vice president of emerging media and technology recaps her time at CES—sharing highlights from engaging panels that explored cutting-edge tech innovations, AI's evolving impact and more.

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