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In our first creative launch of the year, our high school equivalency campaign addresses the far-reaching impact of getting a diploma. Also, new creative from our national Mental Health Initiative features major league soccer players sharing an important message for Black and Hispanic men. You’ll also want to check out our takeaways from CES to learn about the cutting-edge tech innovations shaping the future of our industry. Get ready for a year of impact, collaboration and meaningful change! |
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Inspiring New Creative Encourages Adults to “Finish Your Diploma”
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Twenty-nine million American adults live without a high school diploma—limiting their opportunities for financial growth and employment. In new creative from our “Finish Your Diploma” campaign, we highlight the lasting impact of achieving high school equivalency and provide resources to empower adults to create a brighter future for themselves and their loved ones. By partnering with the Dollar General Literacy Foundation on this effort, we have connected more than two million adults to free adult education resources and graduation assistance. Watch the inspiring new creative! |
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Major League Soccer Players Raise Awareness about Mental Health
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In collaboration with Black Players for Change, our “Love, Your Mind” campaign released powerful new creative designed to break the barriers of stigma and shame that prevent many adults—particularly men of color—from seeking support. Featuring D.C. United soccer players and Black Players for Change members Matai Akinmboni, Cristian Dájome, Bill Hamid, Chris Odoi-Atsem and Donovan Pines, the new TV and digital videos provide hope and vital resources for the 64% of Black men and 63% of Hispanic men experiencing mental health challenges in the U.S. Check out the creative today, available in English and Spanish. |
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Whalar Partnership Exceeds Industry Benchmarks, Connects Influencers to Vital Issues
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Six months ago, we announced the Creators for Good Ambassador Program in partnership with global creator commerce agency Whalar. Creators for Good, our premier in-house talent engagement division, leads the program—tapping influencers early in the campaign process to shape strategy and refine messaging. In its inaugural run, we collaborated with nine diverse influencers across five campaigns to address issues ranging from mental health awareness to substance use disorders. To date, the Ambassador program has generated more than 277,000 views, 13,300 total engagements, and an impressive 4.8% average engagement rate—exceeding industry benchmarks by 20%. Learn more about how we’re partnering with influencers to amplify crucial messages. |
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- On the blog, our vice president of emerging media and technology recaps her time at CES—sharing highlights from engaging panels that explored cutting-edge tech innovations, AI's evolving impact and more.
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