What Drives African Enterprise

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** Dear Friends,
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As we begin 2024, I am keen to share with you: African Enterprise – who we are, what drives us and why we do what we do.

African Enterprise is an evangelical mission agency, driven by a long-standing mission: “evangelising the cities of Africa in Word and Deed in partnership with the church”. We are unique in that we are an indigenous African led ministry who equip the local church for mission to reach their cities and communities with the gospel; and work hard to bring unity across many denominations.

As indigenous Africans, our staff and volunteers live in our communities, know the culture and language, understand the local needs and challenges. After 60 years of gospel proclamation in 12 countries of Africa, under God we are well placed to effectively proclaim the gospel to people living in the cities of Africa.

Africa is the fasting growing continent – by 2050, projections show that 25% of the world’s population will be African. Africa currently has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. Africa is the only continent predominantly open to evangelism. We do not know how long this gospel freedom will last.

African Enterprise is thoroughly committed to the work of evangelism. We want to see people hearing the gospel clearly explained and turning to Jesus. The heart of our message is Jesus Christ and his sacrificial work on the cross. Jesus died for our sins. Those who hear his good news must turn to him in faith, repentance and obedience.

African Enterprise pioneered stratified evangelism which is an approach that takes the gospel to where people are in a well-planned annual mission. Stratified evangelism takes 12-18 months of prayer and planning and the bringing together of like-minded churches, to train, disciple and resource. The prayer and planning culminates in a 1-week mission blitz of the city with hundreds of local Christians reaching the homeless, prostitutes, prisoners, people in hospital, school and university students, informal traders, business professionals, doctors, police, correctional officers, armed forces, right through to elected government officials including the president. Everyone has an opportunity to hear the gospel contextualised where they are either in a personal 1 to 1 conversation or a presentation in a formal setting (young professionals leadership forum, national students event, doctors dinner, national parliamentary prayer breakfast etc). It really is quite incredible!

God Bless,

Simba Musvamhiri

CEO

African Enterprise Australasia


** Spreading the Word in Kenya
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In 2023, African Enterprise Rwanda carried out a gospel mission campaign using stratified evangelism in Kicukiro District and reached 650,000 people.

New government regulations on church noise levels had discouraged local pastors as they were no longer able to use the only method they knew to reach people with the gospel – PA systems. After the mission, this is what Rev Johnathon said “We were so discouraged, but in such a time God brought AE and we did missions together. African Enterprise empowered us to carry out stratified evangelism. We are now going where people are. Our churches will never be the same again. And praise God for many souls”.

Over 2000 people turned to Jesus during that mission. The mission was deemed a success, because African Enterprise partnered with over 50 like-minded churches and they are now equipped to go out to seek the lost rather than wait for them to enter the church. Praise be to God.

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African Enterprise Ltd
2/5 Byfield Street
Macquarie Park, NSW 2113
Australia
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