Dear MoveOn member,

This is it: Welcome to a presidential election year.

And not just any presidential election year—one that will decide whether
America chooses democracy or fascism.

We have only 307 days until Election Day. That's less than 11 months—fewer
than 44 weeks—to make our case to the American people that we should
choose freedom and democracy over fascism and demagoguery.

Please don't doubt the gravity of the situation our country is in.



With the clock ticking, we are writing to ask you to donate
$5 a month to MoveOn to start the election year off strong.
MoveOn is executing plans to engage millions of people across the country
and turn them out to vote. But that kind of grassroots organizing must
start now, because talking with voter after voter is expensive, and MoveOn
can do it only with the sustained support of grassroots supporters like
you.

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



John, we want to tell you a little more about MoveOn's strategy
to mobilize key voters in critical battleground states so that we can win
the 2024 elections.

We can break down our strategy into the five W's: who, what, when, where,
and why.

Who? MoveOn is laser focused on "surge voters," those people who voted for
the first time or returned to voting more frequently in 2018 or 2020 and
who are likely to make the difference between winning and losing in most
battleground states. We know surge voters are typically ignored by the
political establishment and that they will need extra care and attention
to ensure they turn out—but if they cast ballots, Democrats are likely to
win.^1

What? MoveOn is running a program called "vote tripling," an innovative
voter outreach tactic that trains individuals to reach out to three
friends or family members to help them make a plan to vote and hold them
accountable for getting to the polls. We piloted vote tripling in 2020,
and a scientific analysis showed that a program like this was five times
more effective than traditional outreach like phone-banking. We then honed
our approach in 2022, and an analysis showed that our work turned out at
least 50,000 voters who otherwise might not have voted—a huge number at a
time when our country is divided 50-50 and races in battleground states
are often decided by just a few thousand votes or fewer.

When? MoveOn and MoveOn volunteers will contact surge voters multiple
times throughout this year, with a focus on reaching out to voters when
mail-in ballots reach their mailbox and during GOTV—the critical final few
days before Election Day. But we are getting started very early (now) to
identify, engage, and motivate these voters, so that we'll be well
positioned to turn them out to vote.

Where? We're concentrating on critical battleground states, especially
those that will be pivotal to winning both the White House and the Senate.
That includes Arizona, Nevada, Wisconsin, Pennsylvania, and more.

Why? The 2024 election will decide whether America goes down the path of
freedom or fascism, and it's going to take all of us doing everything we
can to defeat MAGA lapdogs up and down the ballot.



Will you donate $5 a month to power our vote tripling plan
and ensure we have the resources to turn out key voters in battleground
states?

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Thanks for all you do.

–Mohammad, Cheryl, Kathy, Madeleine, and the rest of the team

Source:

1. "The Emerging Anti-MAGA Majority," Weekend Reading, June 8, 2023
[link removed]



Want to support MoveOn's work? Book bans have skyrocketed thanks to
right-wing state laws which have forced teachers to remove books from
their classrooms. In response, MoveOn is launching a "Banned Bookmobile,"
filling it with books that the far right has banned, and driving it around
to hand out those books, for free, in highly trafficked areas that will
attract media attention. To keep the Banned Bookmobile up and running into
2024, we need your help.

Will you start a monthly gift to power our critical work?



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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