Ad exec confronts crisis of confidence in earning a college degree
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The Report
A newsletter from The Hechinger Report
Liz Willen
Hi all –
Higher education ended the year in crisis on many fronts, including a drop in the proportion of high school graduates going directly to college. Anxiety about debt and uncertainty about the worth and value of a college degree all contributed.
Yet it’s taken an advertising executive to begin a new campaign confronting this crisis of confidence, one that gives students real and straightforward information about the kinds of jobs and salaries they might get after completing a degree, Jon Marcus reports, in a story ([link removed]) that also appeared in The Washington Post.
One of the questions we’d love to hear more about from our readers is exactly what colleges are doing to make messages like this clear. One solution ([link removed]) we are highlighting involves bringing satellite campuses to fast-growing cities that don’t already have a big supply of higher education institutions. Send other ideas and examples our way!
Also, a big thank you to all who contributed to our year-end campaign ([link removed]) . Happy New Year, and please let others know about our free newsletters ([link removed]) .
Liz Willen, Editor
Main Idea
** A campaign to prod high school students into college tries a new tack: Making it simple ([link removed])
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How an adman is confronting the crisis of confidence higher education isn't doing much about
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Reading List
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A debate emerges among researchers, counselors and corporate vendors about the costs, benefits and unintended consequences of a popular data display
** The Hechinger Report stories covered a tumultuous year in education news ([link removed])
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From historic Supreme Court decisions to dismaying decreases in enrollment, in student debt forgiveness and in college completion by underrepresented students, 2023 was a hugely newsworthy year in education.
** In this tiny and shrinking Mississippi County, getting a college degree means leaving home behind ([link removed])
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Inside rural Issaquena County, Miss., where only 42 adult residents have at least a bachelor’s degree
** MIT, Yale and other elite colleges are finally reaching out to rural students ([link removed])
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Why are so many rural kids saying ‘no thanks’?
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