Hi all –
Higher education ended the year in crisis on many fronts, including a drop in the proportion of high school graduates going directly to college. Anxiety about debt and uncertainty about the worth and value of a college degree all contributed.
Yet it’s taken an advertising executive to begin a new campaign confronting this crisis of confidence, one that gives students real and straightforward information about the kinds of jobs and salaries they might get after completing a degree, Jon Marcus reports, in a story that also appeared in The Washington Post.
One of the questions we’d love to hear more about from our readers is exactly what colleges are doing to make messages like this clear. One solution we are highlighting involves bringing satellite campuses to fast-growing cities that don’t already have a big supply of higher education institutions. Send other ideas and examples our way!
Also, a big thank you to all who contributed to our year-end campaign. Happy New Year, and please let others know about our free newsletters.
Liz Willen, Editor
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Main Idea