The administration’s delay in finalizing rules has serious health implications
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Dec. 8, 2023

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Truth Initiative urges swift action to prevent delay in removing menthol and cigar flavors, citing serious health implications

Truth Initiative is deeply concerned about the Administration’s delay in finalizing crucial rules aimed at removing menthol as a characterizing flavor in cigarettes and eliminating all characterizing flavors from cigars. The originally anticipated timeline for these rules, set for August 2023, has now been extended to March 2024. This delay not only places the rules at risk of never being finalized but also represents a significant victory for Big Tobacco’s well-documented exploitations at the expense of our nation’s public health.

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Mayors across America support eliminating menthol cigarettes

The White House ([link removed]) has a historic opportunity to protect young people and save Black lives. We are proud to join Campaign for Tobacco-Free Kids ([link removed]) and others in strong support of eliminating menthol cigarettes.

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Tobacco industry has fueled false claims that eliminating menthol cigarettes will put Black Americans at greater risk from law enforcement

The Food and Drug Administration (FDA) proposal to end the sale of menthol cigarettes and flavored cigars has the potential to save millions of lives, especially those of Black Americans who have long been targeted with predatory marketing and use these products at disproportionately high rates.

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Smoking and cancer: More than just lung cancer

Everyone knows smoking causes lung cancer. But what about smoking and breast cancer? Or smoking and bladder cancer? While lung cancer or mouth and throat cancer may be most commonly associated with smoking, a study analyzing data from 2014 found smoking accounted ([link removed]) for about 20% of all cancers and about 30% of all cancer deaths in the U.S. Quitting smoking lowers the risk of all 12 types of cancer, and also has numerous short- and long-term benefits ([link removed]) beyond lowering the risk of cancer; often translating to reduced health care costs and increased productivity ([link removed]) in the workplace.

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Evanston, Illinois - The city council passed an ordinance to prohibit the sale of flavored tobacco products. The ordinance includes “synthetic cooling or numbing products” in order to cover substitutes for menthol cigarettes. The ordinance will take effect April 1, 2024. This is the first comprehensive flavored tobacco law in Illinois.

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