From Maxime Bernier <[email protected]>
Subject Let’s get down to business
Date December 1, 2023 7:55 PM
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John,



Rumours are swirling around Ottawa about a potential Spring Election.



It all started last month when Trudeau’s Liberals announced their two campaign co-chairs — the individuals responsible for strategizing and running their national campaign for the next election.



At the same time Poilievre’s fake Conservatives have been making massive multi-million dollar ad buys.



John, I am not a part of the elitist Ottawa swamp, I can’t tell you if these rumours are true or not.



But what I can tell you is that the PPC needs to be ready for an election whether it's in 2024 or fall 2025.



We find ourselves in a bit of a new situation. For the first time since I founded the PPC, the government has stood for more than 2 years.



This is, of course, bad for the country. The Liberal-NDP government makes our country worse by the day and the feeble opposition does little to hold them to account.



But it has actually been good for the PPC.



For the first time in the Party’s history we’re not rushing towards an election. We have more time to select and onboard our candidates, campaign, and raise funds so we can put our best foot forward in the next election.



Immediately after the Liberals and NDP signed their “supply and confidence agreement” and it looked like we would have a stable government for a few years, I sat down with my team to develop a long-term strategic plan to ensure the PPC would be successful in the next election.



A crucial part of this plan is a fundraising strategy to ensure we can compete with the major parties next time around.



John, I am very careful about how the Party’s finances are managed.



It is a challenging balance investing in growing the Party while also growing our war chest for the next election, when those funds can make the greatest impact.



I am proud to let you know that since the last election we have been diligently saving and have amassed a war chest of about $2 million (so far) set aside for the next campaign.



It’s not much compared to the established parties, but it is already more than we were able to spend on the 2021 campaign (about $1.5 million).



John, I am very proud of what we accomplished in the last election.



Even though we failed to send representatives to Ottawa, achieving 5% of the national vote just 3 years after our Party was founded is an unprecedented accomplishment.



All the more impressive when you realize the unbelievable financial disadvantage we operate at.



During the last election we were outspent by the establishment parties 20 to 1.



In 2021 the Conservative Party spent $28 million, compared to our $1.5 million.



We need to narrow this gap if we’re going to succeed in the next election, send a contingent of PPC MPs to Ottawa, and start turning this country around.



I want to have at least $4 million in the bank before we head into the next election.



To end 2023 strong and to keep up with my strategic plan, I’m setting our year-end fundraising target a bit higher this year.



Last year I set an aggressive fundraising target of $500,000 to make sure we ended the year strong.



Not only did we achieve our goal, we exceeded it! We were able to raise $540,000 in December last year.



But as we start ramping up to the next election, we need to set our sights even higher.



To keep up with my long term plan we have to raise $550,000 before midnight on December 31st.



It’s ambitious, but I believe it is achievable.



We need everyone to pitch in if we're going to hit this target and put our Party in a strong position going into the New Year!



Consider making a contribution, big or small — every dollar counts.



Let’s make this a record-breaking December!



Make a $5.50 donation to help us reach our $550,000 goal to end 2023 strong! <[link removed]>



Cheers,

-Max



P.S.: If you have trouble finding where you can donate, you can just click this link! [link removed]



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PPC - Gatineau, QC, Canada

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