Friend,



My name is Ruky, Dignity in Dying’s Finance Manager.



I don’t usually send emails like this, but I’m getting in touch today because I
have something important to tell you.



Big opportunities for change don’t come often - but 2024 will be full of them. With a Westminster General Election on the horizon and an Assisted Dying Bill
to go before MSPs in Scotland, 2024 could be the year we finally get on the road
to securing an assisted dying law.



We have the winning argument and the backing of 8 out of 10 people in the UK -
but to turn this support into law change, we’re looking for a group of committed
supporters who are willing to fight alongside us. Friend,
will you be one of them?

I’VE CRUNCHED THE NUMBERS AND WE NEED 1,600 NEW MEMBERS TO HELP FUND OUR
CAMPAIGNS AND PUT US IN THE BEST POSITION TO SECURE MORE WINS NEXT YEAR.
{USER_DATA~FIRST NAME~FRIEND}, WILL YOU BECOME ONE OF OUR CORE SUPPORTERS PAVING
THE WAY FOR MAJOR BREAKTHROUGHS BY CHIPPING IN AS LITTLE AS £2 A MONTH?
Yes, I'll become a member →
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We’re powered by thousands of people just like you, who want to do the right
thing by dying people and are giving what they can to fight for choice and
compassion.



This year, the generosity of our members meant that we were able to:

* Run ad campaigns that recruited tens of thousands more people to our movement
* Grow local groups of Dignity in Dying supporters up and down the country
* Support terminally ill people and their loved ones to tell their stories in
the media
* Launch high impact events in Westminster and Holyrood that raised our profile
and changed people’s minds

BUT WE WON’T STOP HERE. NEXT YEAR, I KNOW WE CAN BE BIGGER AND BOLDER THAN EVER.
WE WILL MAKE THE CASE FOR ASSISTED DYING IMPOSSIBLE FOR POLITICIANS TO IGNORE –
BUT WE REALLY NEED YOU ON OUR TEAM TO MAKE THIS HAPPEN.
{USER_DATA~FIRST NAME~FRIEND}, WILL YOU BECOME ONE OF THE 1,600 NEW DIGNITY IN
DYING MEMBERS THAT CAN GIVE OUR CAMPAIGN A CRUCIAL BOOST AND MAKE SURE THAT WE
HAVE THE RESOURCES TO PUT DYING PEOPLE AT THE TOP OF THE POLITICAL AGENDA?
Yes, I'll become a member →
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Thanks, Friend. We have ambitious plans that will get us
even closer to law change - and it’s only thanks to determined people like you
that we’ll be able to make them happen.


Ruky Sachak
Finance Manager



Our campaign is powered by members - people who support us with a small regular
gift so we can plan out the most effective actions to bring about an assisted
dying law. Sign up and join thousands of other Dignity in Dying members across the
country, from just £2 a month:

Become a member now
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