Friend,



My name is Ruky, Dignity in Dying’s Finance Manager.



I don’t usually send emails like this, but I’m getting in touch today because I
have something important to tell you.



Big opportunities for change don’t come often - but 2024 will be full of them. With a Westminster General Election on the horizon and an Assisted Dying Bill
to go before MSPs in Scotland, 2024 could be the year we finally get on the road
to securing an assisted dying law.



We have the winning argument and the backing of 8 out of 10 people in the UK -
but I have to be honest: if we don’t have enough people chipping in to keep our
vital campaigns going, all the hard-won progress we’ve made could grind to a
halt.

I’VE CRUNCHED THE NUMBERS AND WE NEED 1,600 NEW MEMBERS TO HELP FUND OUR
CAMPAIGNS AND MAKE SURE THAT IN THE KEY YEAR AHEAD, WE NEVER MISS A CHANCE TO
PUSH FOR DYING PEOPLE TO HAVE REAL CHOICE.
{USER_DATA~FIRST NAME~FRIEND}, WILL YOU BECOME ONE OF THE 1,600 PEOPLE DRIVING
DIGNITY IN DYING’S CAMPAIGNS FORWARD, SO THAT WE DON'T LET DYING PEOPLE DOWN?
Yes, I'll become a member →
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We’re powered by thousands of people just like you, who want to do the right
thing by dying people and are giving what they can to fight for choice and
compassion.



This year, the generosity of our members meant that we were able to:

* Run ad campaigns that recruited tens of thousands more people to our movement
* Grow local groups of Dignity in Dying supporters up and down the country
* Support terminally ill people and their loved ones to tell their stories in
the media
* Launch high impact events in Westminster and Holyrood that raised our profile
and changed people’s minds

HERE’S THE TRUTH: WITHOUT ENOUGH MEMBERS TO SUSTAIN OUR CAMPAIGN, WE WON’T BE
ABLE TO PUT PRESSURE ON POLITICIANS OR CONVINCE MORE PEOPLE TO JOIN OUR CALL FOR
LAW CHANGE - THAT MEANS WE’LL BE LOSING GROUND TO ANTI-CHOICE LOBBYING GROUPS.
FOR THE SAKE OF DYING PEOPLE WHO ARE TOO OFTEN FORCED TO SUFFER AGAINST THEIR
WISHES, WE SIMPLY CAN’T LET THIS HAPPEN. {USER_DATA~FIRST NAME~FRIEND}, WILL YOU
BECOME A DIGNITY IN DYING MEMBER AND HELP PUT ASSISTED DYING AT THE TOP OF THE
POLITICAL AGENDA?
Yes, I'll become a member →
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Thanks, Friend. We have ambitious plans that will get us
even closer to law change - and it’s only thanks to determined people like you
that we’ll be able to make them happen.


Ruky Sachak
Finance Manager



Our campaign is powered by members - people who support us with a small regular
gift so we can plan out the most effective actions to bring about an assisted
dying law. Sign up and join thousands of other Dignity in Dying members across the
country, from just £2 a month:

Become a member now
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