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NOVEMBER =C2=A02023

With 18 influential leaders joining our Board, our commitment to social imp=
act has never been stronger. To address food insecurity, Scarlett Johansson=
stars in new creative from our hunger campaign=E2=80=94calling for greater=
awareness of Feeding America=E2=80=99s nationwide food banks. Along with t=
his crucial initiative, our new substance use disorder campaign shares real=
stories of recovery in a life-saving effort to provide resources and suppo=
rt for the millions of Americans battling this condition. Additionally, new=
research from the Ad Council Research Institute highlights the urgent need=
for improved access to support lines for individuals at risk of suicide. R=
ead about these stories and more in our collective pursuit to build resilie=
nt communities and inspire change.

18 Industry Leaders Join Our Board to Drive Social Impact

We are honored to welcome 18 new members to our Board of Directors, each an=
industry leader representing a wealth of knowledge, resources and a deep c=
ommitment to the Ad Council's mission. Under the guidance of our Board Chai=
r, Verizon CMO Diego Scotti, and with the addition of these new members, we=
are committed to addressing pressing issues like gun violence, mental heal=
th, the drug overdose crisis and racial justice. In addition to our new Boa=
rd members, Disney Global Advertising President Rita Ferro and GroupM North=
America CEO Kirk McDonald will join YouTube Americas VP Tara Walpert Levy =
as Vice Chairs. Together, we are dedicated to expanding our impact, forging=
new partnerships and creating a society where everyone can thrive. Get to =
know our newest members!

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Johansson Stars in Addresses Food Insecurity in New Creative

We are excited to announce our latest hunger initiative, featuring actress =
and activist Scarlett Johansson. This powerful campaign, developed by fluen=
t360 and in partnership with Feeding America, was designed to raise awarene=
ss about food insecurity in the United States and encourages support for Fe=
eding America=E2=80=99s vast network of food banks. In 2022, according to t=
he U.S. Department of Agriculture, nearly 44 million people, including over=
13 million children, lived in food insecure households. These statistics u=
nderscore the national hunger issue and serve as the driving force behind o=
ur partnership's mission to raise awareness and mobilize support in the nat=
ional movement to end hunger. =20

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=E2=80=9CStart With Hope=E2=80=9D Campaign Addresses Substance Use Disorder=
s, Celebrates Recovery Stories

In partnership with the Centers for Disease Control and Prevention, Nationa=
l Council for Mental Wellbeing and Shatterproof, we are proud to launch "St=
art With Hope," our new substance use disorders (SUDs) campaign designed to=
deliver life-saving resources and support to people confronting SUDs and t=
hose at risk. With 46.3 million Americans aged 12 and older grappling with =
substance use disorders, there=E2=80=99s an urgency to address this critica=
l issue. "Start With Hope," developed pro bono by Accenture Song, shares th=
e real stories of individuals who overcame SUDs. These stories emphasize th=
at recovery isn=E2=80=99t one-size-fits-all and highlight the significance =
of harm reduction strategies such as naloxone distribution, controlled subs=
tance usage and evidence-based treatment options. Together, we're committed=
to addressing SUDs=E2=80=94recognizing that hope is the first step on ever=
y path to recovery.

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Saving for Retirement Campaign Encourages Pretirees to Plan Ahead

In partnership with AARP, we are excited to launch =E2=80=9CThis Is Pretire=
ment,=E2=80=9D an extension of our =E2=80=9CSaving for Retirement=E2=80=9D =
campaign, designed to encourage adults nearing retirement to proactively pl=
an for their financial future. This collaborative effort emphasizes the con=
cept of =E2=80=9Cpretirement=E2=80=9D=E2=80=94a phase in life where adults =
are closer to retirement than the beginning of their career. To address the=
national gap in financial preparedness, we=E2=80=99ve provided tangible, c=
onfidence-building resources tohelp adults take control of their financial =
future. Developed by DDB Worldwide, the new creative feature a creature tha=
t embodies the fears many adults face when preparing for retirement, while =
emphasizing that planning for retirement is a natural and manageable step. =
Together with AARP, we're encouraging small but impactful steps to ensure a=
more secure financial future for everyone.

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=E2=80=9CBe Your Own Hero=E2=80=9D Empowers Americans to Prevent Type II Di=
abetes

Prediabetes affects 97 million Americans, with 81% unaware of their conditi=
on. To address this growing health concern, we've partnered with the Center=
s for Disease Control and Prevention to launch new creative as part of our =
ongoing "Do I Have Prediabetes?" initiative. In =E2=80=9CBe Your Own Hero,=
=E2=80=9D we encourage individuals to assess their prediabetes risk =E2=80=
=94a condition that can lead to Type II Diabetes and poses risks for other =
serious health issues like heart attack, stroke and COVID-related complicat=
ions. Created pro bono by Subject Matter+Kivvit, the creative invites indiv=
iduals to take a one-minute prediabetes risk test. Since the initiative's l=
aunch in 2016, more than 12.5 million people have taken the test, gaining i=
nsight into their prediabetes risk. Working hand in hand, we're addressing =
the nationwide diabetes challenge and striving for a healthier America.

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FEMA Encourages Seniors to =E2=80=9CTake Control=E2=80=9D in New Emergency =
Preparedness Creative

In the 20th year of our partnership with FEMA on the Ready Campaign, we are=
proud to share new creative designed to provide life-saving emergency prep=
aredness resources for older adults. "Take Control," developed pro bono by =
Lopez Negrete Communications, offers invaluableguidance and support to empo=
wer older Americans. Given the unique vulnerabilities older adults face dur=
ing disasters, we've adopted a data-driven approach to address their specif=
ic challenges=E2=80=94enabling them to take control in preparation for emer=
gencies and disasters.

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New Research Urges Increased Access to 988 Suicide Prevention Line

As we continue to elevate the national conversation around suicide preventi=
on and the barriers preventing people from accessing life-saving support, t=
he Ad Council Research Institute, in collaboration with the National Action=
Alliance for Suicide Prevention and the Suicide Prevention Resource Center=
,released new research findings that emphasize the importance of increased =
access to support lines for those at risk of suicide. As part of the 988 Fo=
rmative Research Project, we developed a toolkit to provide valuable resour=
ces and elevate awareness about suicide prevention across the nation. With =
a focus on high-risk populations and those disproportionately impacted by s=
uicide, our findings promote greater accessibility to and usage of the 988 =
Suicide & Crisis Lifeline=E2=80=94making support accessible for all.

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=20


Roundup: =20

- On our blog, a new interview explores the connection between climate chan=
ge and youth mental health, offering essential insights for marketing and c=
ommunications professionals.

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- Also on the blog, we highlight our efforts to address substance use disor=
ders and the overdose crisis in our nation=E2=80=94sharing life-saving reso=
urces and information to turn the tide.

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- Explore how the 988 Suicide & Crisis Lifeline plays a crucial role in sup=
porting at-risk populations, offering insights from our latest research on =
its awareness and impact among these communities.

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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017


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height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Meet the 18 =
new board members shaping our social impact work.</p><div style=3D"display:=
none;max-height:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
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7; &#847; &#847; &#847;</div></div>
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=20
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t:100%;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939">
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=20
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<td>
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pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
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tt?ms=3DMzUyMjQxMjMS1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3=
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=20
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=20
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=20
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=20
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<td> <table bord=
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=20
<tr>
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]>
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<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
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nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp;NOVEMBER &nbsp;2023</p></div>
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=20
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=20
</table>
</td>
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=20
</table>

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=20
=20
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>
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=20
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=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
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=20
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
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>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>With 1=
8 influential leaders joining our Board, our commitment to social impact ha=
s never been stronger. To address food insecurity, Scarlett Johansson stars=
in new creative from our hunger campaign=E2=80=94calling for greater aware=
ness of Feeding America=E2=80=99s nationwide food banks. Along with this cr=
ucial initiative, our new substance use disorder campaign shares real stori=
es of recovery in a life-saving effort to provide resources and support for=
the millions of Americans battling this condition. Additionally, new resea=
rch from the Ad Council Research Institute highlights the urgent need for i=
mproved access to support lines for individuals at risk of suicide. Read ab=
out these stories and more in our collective pursuit to build resilient com=
munities and inspire change.</p></div>
</td>
</tr>
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</td>
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=20
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</td>
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=20
</table>

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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"BoardMembers" href=3D"[link removed]
com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D31&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc=
0MDQ3NQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35224123/9881c4d0-b55=
d-4d4b-a534-efda8712cffc.jpg?resize&#x3D;640px%3A270px&" alt=3D"18 Industry=
Leaders Join Our Board to Drive Social Impact" border=3D"0" style=3D"widt=
h:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>18 Industry Leaders Join Our Board to Drive Social Imp=
act</strong></span></h1></div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>We are=
honored to welcome 18 new members to our Board of Directors, each an indus=
try leader representing a wealth of knowledge, resources and a deep commitm=
ent to the Ad Council's mission. Under the guidance of our Board Chair, Ver=
izon CMO Diego Scotti, and with the addition of these new members, we are c=
ommitted to addressing pressing issues like gun violence, mental health, th=
e drug overdose crisis and racial justice. In addition to our new Board mem=
bers, Disney Global Advertising President Rita Ferro and GroupM North Ameri=
ca CEO Kirk McDonald will join YouTube Americas VP Tara Walpert Levy as Vic=
e Chairs. Together, we are dedicated to expanding our impact, forging new p=
artnerships and creating a society where everyone can thrive. <a style=3D"c=
olor:#1b78a0;text-decoration:underline" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D16&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"newestboardmembers" data-key=3D=
"d00ffa93-4087-4afb-8eab-fafd31328634:c98aa8e0-eee1-41f2-8ecc-8c34da70325e"=
target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer"><strong>Get to know our newest members</strong><=
/a>!</p></div>
</td>
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</td>
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</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"FoodInsecurityCampaign" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D9&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35224123/15a0d36c-50d=
f-4798-afae-f2f1cb501706.jpg?resize&#x3D;640px%3A360px&" alt=3D"Scarlett Jo=
hansson Stars in Addresses Food Insecurity in New Creative " border=3D"0" =
style=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"=
/>
</a>
</td>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Scarlett Johansson Stars in and Addresses Food Insecur=
ity in New Creative&nbsp;</strong></span></h1></div>
</td>
</tr>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">We are excited t=
o announce our latest hunger initiative, featuring actress and activist Sca=
rlett Johansson. This powerful campaign, developed by fluent360 and in part=
nership with Feeding America, was designed to </span><a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ctt?ms=3DMzUyMjQxMjMS1&kn=3D35&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0=
MDQ3NQS2&mt=3D1&rt=3D0" name=3D"FoodInsecurity" data-key=3D"ca3225ab-d9e9-=
4325-be52-8f375b012037:8b197a4e-491c-4168-81be-7b0bcbdba5a6" target=3D"_bla=
nk" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer"><span style=3D"font-family:'roboto' , sans-serif;font-size:16px=
"><strong>raise awareness about food insecurity in the United States</stron=
g></span></a><span style=3D"font-family:'roboto' , sans-serif;font-size:16p=
x"> and encourages support for Feeding America=E2=80=99s vast network of fo=
od banks. In 2022, according to the U.S. Department of Agriculture, nearly =
44 million people, including over 13 million children, lived in food insecu=
re households. These statistics underscore the national hunger issue and se=
rve as the driving force behind our partnership's mission to raise awarenes=
s and mobilize support in the national movement to end hunger.</span></p></=
div>
</td>
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</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"StartsWithHopeCreative" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D28&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35224123/0d34cc85-726=
5-492b-9ef5-df0ec0f0d7ff.jpg?resize&#x3D;640px%3A270px&" alt=3D"=E2=80=9CSt=
art With Hope=E2=80=9D Campaign Addresses Substance Use Disorders, Celebrat=
es Recovery Stories " border=3D"0" style=3D"width:100%;display:block;max-w=
idth:640px!important;" width=3D"640"/>
</a>
</td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>=E2=80=9CStart With Hope=E2=80=9D Campaign Addresses Subst=
ance Use Disorders, Celebrates Recovery Stories&nbsp;</strong></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
=20
</table>
</td>
</tr>
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</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In partnership w=
ith the Centers for Disease Control and Prevention, National Council for Me=
ntal Wellbeing and Shatterproof, we are proud to launch "Start With Hope,"<=
strong> </strong></span><a style=3D"color:#1b78a0;text-decoration:underline=
" href=3D"[link removed]
=3D4&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=
=3D"StartsWithHope" data-key=3D"8d26da73-2b63-424f-b3b0-16e733098466:51ac9=
40f-08d7-458d-813d-27dccea4c051" target=3D"_blank" rel=3D"noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"f=
ont-family:'roboto' , sans-serif;font-size:16px"><strong>our new substance =
use disorders (SUDs) campaign</strong></span></a><span style=3D"font-family=
:'roboto' , sans-serif;font-size:16px"> designed to deliver life-saving res=
ources and support to people confronting SUDs and those at risk. With 46.3 =
million Americans aged 12 and older grappling with substance use disorders,=
there=E2=80=99s an urgency to address this critical issue. "Start With Hop=
e," developed pro bono by Accenture Song, shares the real stories of indivi=
duals who overcame SUDs. These stories emphasize that recovery isn=E2=80=99=
t one-size-fits-all and highlight the significance of harm reduction strate=
gies such as naloxone distribution, controlled substance usage and evidence=
-based treatment options. Together, we're committed to addressing SUDs=E2=
=80=94recognizing that hope is the first step on every path to recovery.</s=
pan></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"PreRetirementIMG" href=3D"[link removed]
ls1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D8&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0=
Mzc0MDQ3NQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35224123/429a828a-616=
f-4af2-98e2-3aeccfd0066c.jpg?resize&#x3D;640px%3A270px&" alt=3D"Saving for =
Retirement Campaign Encourages Pretirees to Plan Ahead" border=3D"0" style=
=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Saving for Retirement Campaign Encourages Pretirees to Pla=
n Ahead</strong></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In partnership w=
ith AARP, we are excited to launch =E2=80=9CThis Is Pretirement,=E2=80=9D a=
n extension of our =E2=80=9CSaving for Retirement=E2=80=9D campaign, design=
ed to encourage adults nearing retirement to proactively plan for their fin=
ancial future. This collaborative effort emphasizes the concept of =E2=80=
=9Cpretirement=E2=80=9D=E2=80=94a phase in life where adults are closer to =
retirement than the beginning of their career. To address the national gap =
in financial preparedness, we=E2=80=99ve provided tangible, confidence-buil=
ding resources to </span><a style=3D"color:#1b78a0;text-decoration:underlin=
e" href=3D"[link removed]
=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=
=3D"PreRetirement" data-key=3D"79625c46-b08f-44f3-9bb5-1ca46ee69ecd:7d52cf=
f1-15a7-4fdf-9c4c-a477481863cf" target=3D"_blank" rel=3D"noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-seri=
f;font-size:16px"><strong><u>help adults take control of their financial fu=
ture</u></strong></span></a><span style=3D"font-family:'roboto' , sans-seri=
f;font-size:16px">. Developed by DDB Worldwide, the new creative features a=
creature that embodies the fears many adults face when preparing for retir=
ement, while emphasizing that planning for retirement is a natural and mana=
geable step. Together with AARP, we're encouraging small but impactful step=
s to ensure a more secure financial future for everyone.&nbsp;</span></p></=
div>
</td>
</tr>
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</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"PreventType2Diabetes" href=3D"[link removed]
ch?v=3Dh4mIf18dPz8" target=3D"_blank" >
<img data-content-item-id=
=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35224123/a07957f5-eb7=
e-4501-b7b3-449eaf6249d2.jpg?resize&#x3D;640px%3A270px&" alt=3D"=E2=80=9CBe=
Your Own Hero=E2=80=9D Empowers Americans to Prevent Type II Diabetes" bo=
rder=3D"0" style=3D"width:100%;display:block;max-width:640px!important;" wi=
dth=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>=E2=80=9CBe Your Own Hero=E2=80=9D Empowers Americans to P=
revent Type II Diabetes</strong></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Prediabetes affe=
cts 97 million Americans, with 81% unaware of their condition. To address t=
his growing health concern, we've partnered with the Centers for Disease Co=
ntrol and Prevention to launch new creative as part of our ongoing "Do I Ha=
ve Prediabetes?" initiative. In =E2=80=9CBe Your Own Hero,=E2=80=9D we enco=
urage </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"h=
ttp://links.mail1.spopessentials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D22&r=3DND=
YyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"Type2Dia=
betesHTML" data-key=3D"52921ce3-f116-4886-af3a-2ba73f7d6c36:309272de-431e-=
4381-9b3a-e503a29ecc7e" target=3D"_blank" rel=3D"noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer"><span style=3D"font-family:'roboto' , sans-serif;font-s=
ize:16px"><strong><u>individuals to assess their prediabetes risk</u></stro=
ng> </span></a><span style=3D"font-family:'roboto' , sans-serif;font-size:1=
6px">=E2=80=94a condition that can lead to Type II Diabetes and poses risks=
for other serious health issues like heart attack, stroke and COVID-relate=
d complications. Created pro bono by Subject Matter+Kivvit, the creative in=
vites individuals to take a one-minute prediabetes risk test. Since the ini=
tiative's launch in 2016, more than 12.5 million people have taken the test=
, gaining insight into their prediabetes risk. Working hand in hand, we're =
addressing the nationwide diabetes challenge and striving for a healthier A=
merica.</span></p></div>
</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<tr>
<td align=3D"center"> =
<a name=3D"FEMASeniors" href=3D"[link removed]
tH-7VfCgQ" target=3D"_blank" >
<img data-content-item-id=
=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35224123/32b504be-255=
b-4dd8-9128-099f807e5acc.jpg?" alt=3D"FEMA Encourages Seniors to =E2=80=9CT=
ake Control=E2=80=9D in New Emergency Preparedness Creative" border=3D"0" =
style=3D"width:100%;display:block;max-width:100%!important;" width=3D"640"/=
>
</a>
</td>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>FEMA Encourages Seniors to =E2=80=9CTake Control=E2=80=9D =
in New Emergency Preparedness Creative</strong></h1></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In t</span><span=
style=3D"background-color:rgb( 255 , 255 , 255 );color:rgb( 42 , 47 , 49 )=
;font-family:'roboto' , sans-serif;font-size:16px">he 20th year of our part=
nership with FEMA on the Ready Campaign, we are proud to share new creative=
designed to provide life-saving emergency preparedness resources for older=
adults. "Take Control," developed pro bono by Lopez Negrete Communications=
, offers invaluable </span><a style=3D"color:#1b78a0;text-decoration:underl=
ine" href=3D"[link removed]
kn=3D24&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" na=
me=3D"FEMASeniorsHTML" data-key=3D"aba56857-62df-4f48-a756-ffcfa308b06d:fc=
cb34ce-cf4e-4c34-871f-e57b5d0b4f7f" target=3D"_blank" rel=3D"noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"><st=
rong><u>guidance and support to empower older Americans</u></strong></a><sp=
an style=3D"background-color:rgb( 255 , 255 , 255 );color:rgb( 42 , 47 , 49=
);font-family:'roboto' , sans-serif;font-size:16px">. Given the unique vul=
nerabilities older adults face during disasters, we've adopted a data-drive=
n approach to address their specific challenges=E2=80=94enabling them to ta=
ke control in preparation for emergencies and disasters</span><span style=
=3D"font-family:'roboto' , sans-serif;font-size:16px">.</span></p></div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"988ResearcIMG" href=3D"[link removed]
.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D21&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mz=
c0MDQ3NQS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35224123/4bb3843b-8af=
7-4b00-9db7-20d0a04594ed.jpg?resize&#x3D;640px%3A270px&" alt=3D"New Researc=
h Urges Increased Access to 988 Suicide Prevention Line" border=3D"0" styl=
e=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
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</td>
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</td>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Research Urges Increased Access to 988 Suicide Prevent=
ion Line</strong></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
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</table>
</td>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">As we continue t=
o elevate the national conversation around suicide prevention and the barri=
ers preventing people from accessing life-saving support, the Ad Council Re=
search Institute, in collaboration with the National Action Alliance for Su=
icide Prevention and the Suicide Prevention Resource Center, </span><a styl=
e=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
opessentials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=
=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"988Research" data-key=3D"=
3f23f9e1-a297-4856-b139-fec0cfd3913d:c5ac760c-f185-4adb-82c0-0ff74a8fdb88" =
target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer"><span style=3D"font-family:'roboto' , sans-serif;font-size:16px"><str=
ong><u>released new research findings</u></strong></span></a><span style=3D=
"font-family:'roboto' , sans-serif;font-size:16px"> that emphasize the impo=
rtance of increased access to support lines for those at risk of suicide. A=
s part of the 988 Formative Research Project, we developed a toolkit to pro=
vide valuable resources and elevate awareness about suicide prevention acro=
ss the nation. With a focus on high-risk populations and those disproportio=
nately impacted by suicide, our findings promote greater accessibility to a=
nd usage of the 988 Suicide &amp; Crisis Lifeline=E2=80=94making support ac=
cessible for all.</span></p></div>
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</td>
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</td>
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</table>

</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939"=
>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
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->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
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t:100%;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>O=
n our blog, a new interview explores the <a style=3D"color:#1b78a0;text-dec=
oration:underline" href=3D"[link removed]
MzUyMjQxMjMS1&kn=3D34&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=
=3D1&rt=3D0" name=3D"ClimateChangeMH" data-key=3D"f3824421-5bf9-43c5-a38e-=
4523497c3544:2ec72d5d-ec3b-42f7-84a1-450d9e7e78ec" target=3D"_blank" rel=3D=
"noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer"><strong><u>connection between climate change and youth mental h=
ealth</u></strong></a>, offering essential insights for marketing and commu=
nications professionals.</li><li>Also on the blog, we highlight our efforts=
to <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
ks.mail1.spopessentials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D10&r=3DNDYyNTQxMDI=
1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"SUDsHTML" data-k=
ey=3D"7c1cd947-1f48-4c0a-917d-67cf0658318f:7476dd7f-c38d-40b1-87cf-075a3010=
7e8f" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><strong><u>address substance use =
disorders and the overdose crisis</u></strong></a> in our nation=E2=80=94sh=
aring life-saving resources and information to turn the tide.</li><li>Explo=
re how the <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"htt=
p://links.mail1.spopessentials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D3&r=3DNDYyN=
TQxMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"SuicideCris=
isLifeline" data-key=3D"2423baf6-c60f-4b78-b872-ebbaed83f62a:93b55021-248b=
-452c-ac18-d22afb9e349b" target=3D"_blank" rel=3D"noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer"><strong>988 Su=
icide &amp; Crisis Lifeline</strong></a><strong> </strong>plays a crucial r=
ole in supporting at-risk populations, offering insights from our latest re=
search on its awareness and impact among these communities.</li></ul></div>
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"36b2f10c-b9ba-4dcb=
-83cb-14815f81e939">
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"36b2f10c-b=
9ba-4dcb-83cb-14815f81e939">
<div>
<table data-content-item-id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
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<div data-content-item-=
id=3D"36b2f10c-b9ba-4dcb-83cb-14815f81e939" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35224123&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjU=
0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank"=
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer"><span style=3D"color:#055eab;font-size:12px"><=
u>O</u></span><span style=3D"color:rgb( 5 , 94 , 171 );font-family:inherit;=
font-size:12px"><u>pt Out</u></span></a><span style=3D"color:#000000;font-s=
ize:12px"> &nbsp;</span><span style=3D"color:#2a2f31;font-size:12px"> |</sp=
an><span style=3D"color:#000000;font-size:12px"> &nbsp;</span><a style=3D"c=
olor:rgb( 223 , 141 , 7 );text-decoration:underline" href=3D"[link removed]
ail1.spopessentials1.com/ctt?ms=3DMzUyMjQxMjMS1&kn=3D12&r=3DNDYyNTQxMDI1Njk=
3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"Privacy" data-key=3D=
"ab1232dd-3916-4c56-8c33-ec49065220d5:d3730842-a805-4607-86bd-67f9440af15f"=
target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><span style=3D"color:#055eab=
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yle=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" href=3D"http:/=
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xMDI1Njk3S0&b=3D0&j=3DMjU0Mzc0MDQ3NQS2&mt=3D1&rt=3D0" name=3D"TermsOfUse" =
data-key=3D"31888298-9bc8-4f4d-b60a-72cc7897cad7:ee07caeb-e69b-4210-8bc7-16=
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r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
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ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"co=
lor:#055eab;font-size:12px"><u>Terms of Use</u></span></a><span style=3D"co=
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style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
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referrer noopener noreferrer noopener noreferrer noopener noreferrer"><span=
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p></div>
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NOVEMBER  2023

With 18 influential leaders joining our Board, our commitment to social impact has never been stronger. To address food insecurity, Scarlett Johansson stars in new creative from our hunger campaign—calling for greater awareness of Feeding America’s nationwide food banks. Along with this crucial initiative, our new substance use disorder campaign shares real stories of recovery in a life-saving effort to provide resources and support for the millions of Americans battling this condition. Additionally, new research from the Ad Council Research Institute highlights the urgent need for improved access to support lines for individuals at risk of suicide. Read about these stories and more in our collective pursuit to build resilient communities and inspire change.

18 Industry Leaders Join Our Board to Drive Social Impact

We are honored to welcome 18 new members to our Board of Directors, each an industry leader representing a wealth of knowledge, resources and a deep commitment to the Ad Council's mission. Under the guidance of our Board Chair, Verizon CMO Diego Scotti, and with the addition of these new members, we are committed to addressing pressing issues like gun violence, mental health, the drug overdose crisis and racial justice. In addition to our new Board members, Disney Global Advertising President Rita Ferro and GroupM North America CEO Kirk McDonald will join YouTube Americas VP Tara Walpert Levy as Vice Chairs. Together, we are dedicated to expanding our impact, forging new partnerships and creating a society where everyone can thrive. Get to know our newest members!

[link removed]

Johansson Stars in Addresses Food Insecurity in New Creative

We are excited to announce our latest hunger initiative, featuring actress and activist Scarlett Johansson. This powerful campaign, developed by fluent360 and in partnership with Feeding America, was designed to raise awareness about food insecurity in the United States and encourages support for Feeding America’s vast network of food banks. In 2022, according to the U.S. Department of Agriculture, nearly 44 million people, including over 13 million children, lived in food insecure households. These statistics underscore the national hunger issue and serve as the driving force behind our partnership's mission to raise awareness and mobilize support in the national movement to end hunger.

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“Start With Hope” Campaign Addresses Substance Use Disorders, Celebrates Recovery Stories

In partnership with the Centers for Disease Control and Prevention, National Council for Mental Wellbeing and Shatterproof, we are proud to launch "Start With Hope," our new substance use disorders (SUDs) campaign designed to deliver life-saving resources and support to people confronting SUDs and those at risk. With 46.3 million Americans aged 12 and older grappling with substance use disorders, there’s an urgency to address this critical issue. "Start With Hope," developed pro bono by Accenture Song, shares the real stories of individuals who overcame SUDs. These stories emphasize that recovery isn’t one-size-fits-all and highlight the significance of harm reduction strategies such as naloxone distribution, controlled substance usage and evidence-based treatment options. Together, we're committed to addressing SUDs—recognizing that hope is the first step on every path to recovery.

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Saving for Retirement Campaign Encourages Pretirees to Plan Ahead

In partnership with AARP, we are excited to launch “This Is Pretirement,” an extension of our “Saving for Retirement” campaign, designed to encourage adults nearing retirement to proactively plan for their financial future. This collaborative effort emphasizes the concept of “pretirement”—a phase in life where adults are closer to retirement than the beginning of their career. To address the national gap in financial preparedness, we’ve provided tangible, confidence-building resources tohelp adults take control of their financial future. Developed by DDB Worldwide, the new creative feature a creature that embodies the fears many adults face when preparing for retirement, while emphasizing that planning for retirement is a natural and manageable step. Together with AARP, we're encouraging small but impactful steps to ensure a more secure financial future for everyone.

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“Be Your Own Hero” Empowers Americans to Prevent Type II Diabetes

Prediabetes affects 97 million Americans, with 81% unaware of their condition. To address this growing health concern, we've partnered with the Centers for Disease Control and Prevention to launch new creative as part of our ongoing "Do I Have Prediabetes?" initiative. In “Be Your Own Hero,” we encourage individuals to assess their prediabetes risk —a condition that can lead to Type II Diabetes and poses risks for other serious health issues like heart attack, stroke and COVID-related complications. Created pro bono by Subject Matter+Kivvit, the creative invites individuals to take a one-minute prediabetes risk test. Since the initiative's launch in 2016, more than 12.5 million people have taken the test, gaining insight into their prediabetes risk. Working hand in hand, we're addressing the nationwide diabetes challenge and striving for a healthier America.

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FEMA Encourages Seniors to “Take Control” in New Emergency Preparedness Creative

In the 20th year of our partnership with FEMA on the Ready Campaign, we are proud to share new creative designed to provide life-saving emergency preparedness resources for older adults. "Take Control," developed pro bono by Lopez Negrete Communications, offers invaluableguidance and support to empower older Americans. Given the unique vulnerabilities older adults face during disasters, we've adopted a data-driven approach to address their specific challenges—enabling them to take control in preparation for emergencies and disasters.

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New Research Urges Increased Access to 988 Suicide Prevention Line

As we continue to elevate the national conversation around suicide prevention and the barriers preventing people from accessing life-saving support, the Ad Council Research Institute, in collaboration with the National Action Alliance for Suicide Prevention and the Suicide Prevention Resource Center,released new research findings that emphasize the importance of increased access to support lines for those at risk of suicide. As part of the 988 Formative Research Project, we developed a toolkit to provide valuable resources and elevate awareness about suicide prevention across the nation. With a focus on high-risk populations and those disproportionately impacted by suicide, our findings promote greater accessibility to and usage of the 988 Suicide & Crisis Lifeline—making support accessible for all.

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Roundup:

- On our blog, a new interview explores the connection between climate change and youth mental health, offering essential insights for marketing and communications professionals.

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- Also on the blog, we highlight our efforts to address substance use disorders and the overdose crisis in our nation—sharing life-saving resources and information to turn the tide.

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- Explore how the 988 Suicide & Crisis Lifeline plays a crucial role in supporting at-risk populations, offering insights from our latest research on its awareness and impact among these communities.

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