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With 18 influential leaders joining our Board, our commitment to social impact has never been stronger. To address food insecurity, Scarlett Johansson stars in new creative from our hunger campaign—calling for greater awareness of Feeding America’s nationwide food banks. Along with this crucial initiative, our new substance use disorder campaign shares real stories of recovery in a life-saving effort to provide resources and support for the millions of Americans battling this condition. Additionally, new research from the Ad Council Research Institute highlights the urgent need for improved access to support lines for individuals at risk of suicide. Read about these stories and more in our collective pursuit to build resilient communities and inspire change. |
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18 Industry Leaders Join Our Board to Drive Social Impact
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We are honored to welcome 18 new members to our Board of Directors, each an industry leader representing a wealth of knowledge, resources and a deep commitment to the Ad Council's mission. Under the guidance of our Board Chair, Verizon CMO Diego Scotti, and with the addition of these new members, we are committed to addressing pressing issues like gun violence, mental health, the drug overdose crisis and racial justice. In addition to our new Board members, Disney Global Advertising President Rita Ferro and GroupM North America CEO Kirk McDonald will join YouTube Americas VP Tara Walpert Levy as Vice Chairs. Together, we are dedicated to expanding our impact, forging new partnerships and creating a society where everyone can thrive. Get to know our newest members! |
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Scarlett Johansson Stars in and Addresses Food Insecurity in New Creative
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We are excited to announce our latest hunger initiative, featuring actress and activist Scarlett Johansson. This powerful campaign, developed by fluent360 and in partnership with Feeding America, was designed to raise awareness about food insecurity in the United States and encourages support for Feeding America’s vast network of food banks. In 2022, according to the U.S. Department of Agriculture, nearly 44 million people, including over 13 million children, lived in food insecure households. These statistics underscore the national hunger issue and serve as the driving force behind our partnership's mission to raise awareness and mobilize support in the national movement to end hunger. |
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“Start With Hope” Campaign Addresses Substance Use Disorders, Celebrates Recovery Stories
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In partnership with the Centers for Disease Control and Prevention, National Council for Mental Wellbeing and Shatterproof, we are proud to launch "Start With Hope," our new substance use disorders (SUDs) campaign designed to deliver life-saving resources and support to people confronting SUDs and those at risk. With 46.3 million Americans aged 12 and older grappling with substance use disorders, there’s an urgency to address this critical issue. "Start With Hope," developed pro bono by Accenture Song, shares the real stories of individuals who overcame SUDs. These stories emphasize that recovery isn’t one-size-fits-all and highlight the significance of harm reduction strategies such as naloxone distribution, controlled substance usage and evidence-based treatment options. Together, we're committed to addressing SUDs—recognizing that hope is the first step on every path to recovery. |
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Saving for Retirement Campaign Encourages Pretirees to Plan Ahead
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In partnership with AARP, we are excited to launch “This Is Pretirement,” an extension of our “Saving for Retirement” campaign, designed to encourage adults nearing retirement to proactively plan for their financial future. This collaborative effort emphasizes the concept of “pretirement”—a phase in life where adults are closer to retirement than the beginning of their career. To address the national gap in financial preparedness, we’ve provided tangible, confidence-building resources to help adults take control of their financial future. Developed by DDB Worldwide, the new creative features a creature that embodies the fears many adults face when preparing for retirement, while emphasizing that planning for retirement is a natural and manageable step. Together with AARP, we're encouraging small but impactful steps to ensure a more secure financial future for everyone. |
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“Be Your Own Hero” Empowers Americans to Prevent Type II Diabetes
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Prediabetes affects 97 million Americans, with 81% unaware of their condition. To address this growing health concern, we've partnered with the Centers for Disease Control and Prevention to launch new creative as part of our ongoing "Do I Have Prediabetes?" initiative. In “Be Your Own Hero,” we encourage individuals to assess their prediabetes risk —a condition that can lead to Type II Diabetes and poses risks for other serious health issues like heart attack, stroke and COVID-related complications. Created pro bono by Subject Matter+Kivvit, the creative invites individuals to take a one-minute prediabetes risk test. Since the initiative's launch in 2016, more than 12.5 million people have taken the test, gaining insight into their prediabetes risk. Working hand in hand, we're addressing the nationwide diabetes challenge and striving for a healthier America. |
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FEMA Encourages Seniors to “Take Control” in New Emergency Preparedness Creative
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In the 20th year of our partnership with FEMA on the Ready Campaign, we are proud to share new creative designed to provide life-saving emergency preparedness resources for older adults. "Take Control," developed pro bono by Lopez Negrete Communications, offers invaluable guidance and support to empower older Americans. Given the unique vulnerabilities older adults face during disasters, we've adopted a data-driven approach to address their specific challenges—enabling them to take control in preparation for emergencies and disasters. |
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New Research Urges Increased Access to 988 Suicide Prevention Line
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As we continue to elevate the national conversation around suicide prevention and the barriers preventing people from accessing life-saving support, the Ad Council Research Institute, in collaboration with the National Action Alliance for Suicide Prevention and the Suicide Prevention Resource Center, released new research findings that emphasize the importance of increased access to support lines for those at risk of suicide. As part of the 988 Formative Research Project, we developed a toolkit to provide valuable resources and elevate awareness about suicide prevention across the nation. With a focus on high-risk populations and those disproportionately impacted by suicide, our findings promote greater accessibility to and usage of the 988 Suicide & Crisis Lifeline—making support accessible for all. |
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