HOW SECURE YOUR VOTE VIRGINIA HELPED REPUBLICANS COMPETE IN EARLY AND ABSENTEE
VOTING





IN CASE YOU MISSED IT: Spirit of Virginia Chairman Dave Rexrode posted an
extensive thread <[link removed]> today
detailing the success of Secure Your Vote Virginia
<[link removed]>, the joint initiative Governor Glenn
Youngkin launched with the Republican State Leadership Committee, the
Republican Party of Virginia, and the Republican House and Senate Caucuses to
help ensure Republicans competed in early and absentee voting.



As Rexrode notes, Secure Your Vote Virginia worked. Let’s dive into the data.




REDUCING OUR ELECTION DAY DEFICIT



In the 10 targeted House districts where we ran the Secure Your Vote Virginia
program, we saw remarkable improvement. On average, we cut the deficit our
candidates faced on Election Day (compared to 2022) by 1,261 votes, a 49.5%
reduction.







In the 7 targeted Senate districts where we ran the Secure Your Vote Virginia
program, we saw an even better improvement. On average, we cut the vote deficit
our candidates faced on Election Day (compared to 2022) by 3,370 votes, a 51.7%
reduction.







TURNING OUT REPUBLICAN VOTERS



In the targeted Senate races, every Republican candidate got a higher
percentage of the 2022 Republican vote than their opponent did of the 2022
Democrat vote, by an average of 6.4%.







On the House side, it was a little closer, but still, in 8 of the 10 races,
the Republican candidates once again exceeded the turnout percentage compared
to their Democrat opponent.







SUCCESS IN KEY DISTRICTS



Here are a few specific examples of success:



In House District 57, David Owen won this race by 715 votes. In 2022 we lost
the early vote by 443 ballots, but in 2023 we won it by 613. That net change
was the difference in this race alone.







In Senate District 17, Emily Brewer won by 3,669 votes. In 2022 we lost the
early in-person vote in this district by 3,369 votes. In 2023 we lost it by
just 115, a net swing of 3,254.







In Senate District 24, Danny Diggs defeated incumbent Senator Monty Mason by
725 votes. In 2022 we lost the early in-person vote in this district by 1,338
votes. In 2023, we WON it by 1,576 – a net swing of 2,914, more than the margin
in this race alone.







CASE STUDY



In House District 82, Kim Taylor was re-elected by 75 votes. The Secure Your
Vote Virginia program saw us cut the Election Day deficit by 605 votes, more
than 8 times her margin of victory.







This district is a great case study of what we did with Secure Your Vote
Virginia.







Without a doubt, Secure Your Vote Virginia made a difference in this race. In
a district we won by 75 votes, the Secure Your Vote Virginia program:

* Nearly DOUBLED the number of absentee ballot Republican votes

* Increased the number of Republican early in-person votes by 33%

* Cut the deficit going into Election Day by nearly 25%






BY THE NUMBERS

* Nearly a quarter million unique visits to SecureYourVoteVirginia.com
<[link removed]>.

* 37 million digital advertising impressions targeted to our Secure Your Vote
Virginia universes in our 17 battleground districts.

* 52 digital creatives for absentee ballot by mail push, absentee ballot by
mail chase, and early in-person vote generation.

* Nearly 80,000 unique visits to SecureYourVoteVirginia.com/Early
<[link removed]> for local early vote polling
locations during the final 21 days of the election.

* 195 candidate-specific mail pieces targeted to unique Secure Your Vote
Virginia universes to encourage submitting an absentee ballot by mail
application, absentee ballot chase, or vote early in person.

* Over 500,000 doors knocked to targeted Secure Your Vote Virginia universes
in our 17 battleground districts.



BOTTOM LINE



Secure Your Vote Virginia worked because we made it a priority.



As Governor Youngkin said
<[link removed]>
, we had to get Republicans off the sidelines and play by the rules of the game
in early and absentee voting.



We used data to identify voters who could be persuaded to vote early, and we
communicated with them often.



The Secure Your Vote Virginia effort was able to get low-propensity
Republicans who often skip off-year elections to vote, got thousands of
Republicans to become permanent absentee ballot voters, and built a playbook
for future Republican successes.



Looking ahead to the 2024 Congressional elections in Virginia, consider that
three battleground Congressional districts in Virginia all had multiple
targeted General Assembly races within their borders. Because of Secure Your
Vote Virginia, there are now thousands of Republicans who are willing to vote
early, and our candidates will know who they are and how to contact them.



As Governor Youngkin made clear many times, what we did with Secure Your Vote
Virginia isn’t proprietary.



Governor Youngkin wants every Republican candidate to learn from our successes
and put it to use to win.



###




Paid for by Spirit of Virginia



Spirit of Virginia, PO Box 3950, Merrifield, VA 22116



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