From Brad, Team Schiff <[email protected]>
Subject Bold
Date November 12, 2023 6:48 PM
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[ [link removed] ]Adam Schiff for Senate




John —

We’re doing something a bit bold with this campaign to send Adam to the
U.S. Senate — but it’s only possible with your help.

We’re making big plans for our TV and digital ad buys for the coming
months ahead of the early March primary in California.

And when I say big plans… they might even be too big. Hopefully not.
Here’s my thinking:

There are 22 million registered voters in California. And this is Adam’s
first statewide race, so most voters have never seen his name on their
ballot.

Reaching people on the airwaves, the radio waves, and their social media
feeds will be crucial for them to get to know who Adam really is — beyond
the mean tweets from Trump and the attacks on Fox News that can spread
like wildfire.

But TV ads are expensive. Like $4 million a week expensive.

California is home to some of the most expensive media markets in the
country.

And we rely on this grassroots team stepping up to support Adam’s
campaign. To fund these ads and many other important efforts to turn out
voters.

The thing is — we need to book these ads soon. Before we know how much
we’ll raise in the months ahead.

I’m not panicking… yet. But I really need this team to step up right away
to make sure we don’t fall short of what we need to air these ads.

[ [link removed] ]I’m hoping this team can help us raise another $150,000 by Wednesday to
help our campaign run more ads about Adam’s long record of service for
Californians — and his bold plans for California’s future. It’s what we
need to do to win — and knowing this team, I bet that we can reach our
goal. John,
can you pitch in
$3 today?

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Thanks so much for hearing me out and pitching in. When Adam makes it to
the Senate to represent Californians, it will be in large part because of
this team — that’s something you can be incredibly proud of.

— Brad

Campaign Manager
Adam Schiff for Senate

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