Hi there! I almost can’t even believe I’m reaching out to share this news with you right now. (It’s that good!! 🤩)

All summer long and into the fall, my team members and I have been reaching out to this community to ask for your support tackling Jollibee Foods Corporation—the single largest restaurant group in Asia, and one that uses roughly 600 million eggs every single year.

>> Late last week, for the first time ever, Jollibee pledged to transition to using 100% cage-free eggs in the US by 2025 and globally by 2035. Here’s what this means for animals: The estimated 2 million hens laying eggs for Jollibee stand to be spared from lives of misery in extreme confinement.

I couldn’t be prouder of this community for rising up to change the fates of these birds. The best part? We’re building critical momentum for even more progress like this in Asia, and we’re showing the world that no hen deserves to suffer through life in a cage. 

I truly can’t think of a better way to celebrate World Farm Animals Day than by celebrating caring people like you, coming together from all corners of the globe to make a difference for animals. Thank you. ❤️

For the animals, and for a world with no more cages,

Ellie Ponders
Head of Global Corporate Engagement

P.S. More context: Jollibee is one of the fastest-growing food groups in the world, to the tune of 500+ new restaurants each year. Along with its subsidiaries like Smashburger and Coffee Bean & Tea Leaf, Jollibee operates over 6,300 restaurants, cafés, and bakeries in 30+ US states and 30+ separate countries around the world. Outside the West, there are only two companies that use more eggs than Jollibee. One of them is McDonald’s. TLDR; getting Jollibee to rethink how it treats animals was a long shot. But changemakers like you pulled it off. 💥


----- Original Message -----

From: The Humane League
Date: Oct 2, 2023


I’ve always felt that animals don’t ask for much.

Enjoying the warmth of the sun. Rolling around in grass. Welcoming the touch of a loving hand. Feeling safe, loved, and at peace.

But for millions of animals born on factory farms, this is a far cry from the life they’ll live.

Instead, they’re ripped away from their mothers. Trapped in cages so small they can barely move. And denied the simplest joys—the things that make their lives worth living.

It’s heartbreaking. It’s wrong.

And thanks to you, it’s changing. 

This World Farm Animals Day, help create a world where animals are free to simply be.

Free from suffering. Free from fear.

Free to enjoy the fresh air and sunlight. Free to explore. And free to live the lives they deserve.

Because it’s World Farm Animals Day, I’m tripling your gift—but only until midnight tonight. Will you make a gift of any size in honor of the animals who are too often ignored?

TRIPLE MY DONATION [[link removed]]

Our food system today is rife with fear, cruelty, and suffering. But I refuse to believe that’s all there is.

This World Farm Animals Day, I’m choosing to shape the future animals deserve. I’m choosing compassion. I’m choosing hope.

For the animals.

Will you join me? 

Melody Hildebrandt
THL Board Member



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We exist to end the abuse of animals raised for food. But we can’t do it without you. The Humane League is a 501(c)(3) tax-exempt charitable organization ranked "Best In America" by the Independent Charities of America and ranked one of the world's four most effective animal protection organizations by Animal Charity Evaluators. Our federal EIN number is 04-3817491.

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