Hi there! I almost can’t even believe I’m reaching out to share this news with you right now. (It’s that good!! 🤩)

All summer long and into the fall, my team members and I have been reaching out to this community to ask for your support tackling Jollibee Foods Corporation—the single largest restaurant group in Asia, and one that uses roughly 600 million eggs every single year.

>> Late last week, for the first time ever, Jollibee pledged to transition to using 100% cage-free eggs in the US by 2025 and globally by 2035. Here’s what this means for animals: The estimated 2 million hens laying eggs for Jollibee stand to be spared from lives of misery in extreme confinement.

I couldn’t be prouder of this community for rising up to change the fates of these birds. The best part? We’re building critical momentum for even more progress like this in Asia, and we’re showing the world that no hen deserves to suffer through life in a cage. 

I truly can’t think of a better way to celebrate World Farm Animals Day than by celebrating caring people like you, coming together from all corners of the globe to make a difference for animals. Thank you. ❤️

For the animals, and for a world with no more cages,

Ellie Ponders
Head of Global Corporate Engagement

P.S. More context: Jollibee is one of the fastest-growing food groups in the world, to the tune of 500+ new restaurants each year. Along with its subsidiaries like Smashburger and Coffee Bean & Tea Leaf, Jollibee operates over 6,300 restaurants, cafés, and bakeries in 30+ US states and 30+ separate countries around the world. Outside the West, there are only two companies that use more eggs than Jollibee. One of them is McDonald’s. TLDR; getting Jollibee to rethink how it treats animals was a long shot. But changemakers like you pulled it off. 💥