Dear MoveOn member,

My name is Cheryl Zando. I am the chief operating officer for MoveOn. I
don't write to members often, but I am writing to you today with an urgent
request.

2023 has been a frightening year, with the startling rise in GOP-led book
bans, repeated efforts to ban abortion, and the return of Donald Trump as
the frontrunner for the Republican nomination for president.

And while the GOP has been raking in cash from their billionaire donors,
donations to MoveOn—and across the progressive movement—have taken a sharp
decline.^1 And independent experts believe that 2024 will be the most
expensive political season of all time, topping $10 billion in spending.^2

That's why I'm writing to you today. As MoveOn's COO, I'm responsible for
making decisions about our yearly budget and how much money we can
dedicate to our campaign work. Over the next few weeks, I will have to
make decisions about our 2024 budget, which will determine how big our
2024 election campaign can be.

Given the GOP's continued march into fascism, it is more important than
ever that we have the resources to make our election work as big and
impactful as possible.



Which is why I am making a personal request: Will you chip
in $5 a month to help close MoveOn's budget gap, reach our
goal of raising $1 million in new donations by midnight on September 30,
and keep MoveOn strong for the long-term? Your ongoing support is critical
to keeping MoveOn strong for the long-term.

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



While $1 million may sound like a huge number, know that with millions of
members like you, we can easily make our goal. Especially if you,
John, give today.

But if we don't, our bigger goals—stopping Trump in 2024, reversing book
bans across the country, protecting the rights of the LGBTQ+ community,
and so much more—will be in jeopardy.

MoveOn has been preparing for 2024 for months, and we have big plans to
win up and down the ballot that I don't want to pull back on. Here is just
some of what we have planned:

* Targeted television and digital ads highlighting the extreme policies
of MAGA Republicans, ads that have been message-tested and proven
effective. These ads will both point out the obvious corruption and
hypocrisy of Republicans who railed against Donald Trump's legitimate
impeachments and highlight President Biden's impressive victories on
climate change, reining in the greed of the pharmaceutical industry,
combating inflation, investing in infrastructure, canceling student
debt, and more.

* Strategic investment in defeating the Complicit Caucus. There are
currently 18 Republicans in Congress who represent districts Biden won
in 2020 and who won based on lies that they were "moderates." MoveOn
has spent months building up cohorts of local organizers in these
districts, and we will hammer these members in their home districts
and remind voters that they are just as extreme as Marjorie Taylor
Greene.

* A revolutionary voter turnout tactic proven to be five times more
effective than traditional ones. It's called "vote tripling," and it
involves individuals reaching out to their own friends and family
members to help them make a plan to vote. MoveOn first deployed this
tactic in 2020, and data show that it helped to turn out more than
100,000 voters!

I don't want to cut back on any of these plans, and I am very hopeful that
you will help. I know you understand the importance of this work. Every
day, I feel your love and appreciation from every corner of the country.

But, today, we don't just need your love and appreciation, we need your
financial support as well.



John, will you please start a $5 monthly
donation, so we can close our fundraising gap and enable MoveOn to
continue working full steam ahead? So many in America depend on us, and
your ongoing financial support keeps that work alive.

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Thanks for all you do.

–Cheryl

Sources:

1. "Drop in Giving From 2021 to ‘22 Was Among the Steepest Ever, ‘Giving
USA’ Found," Chronicle of Philanthropy, June 22, 2023
[link removed]

2. " Political ad spending for 2024 election cycle projected to top $10
billion, breaking records," CNN, September 12, 2023
[link removed]



Want to support MoveOn's work? Book bans have skyrocketed thanks to
right-wing state laws which have forced teachers to remove books from
their classrooms. In response, MoveOn is launching a "Banned Bookmobile,"
filling it with books that the far right has banned, and driving it around
to hand out those books, for free, in highly trafficked areas that will
attract media attention. To keep the Banned Bookmobile up and running into
2024, we need your help.

Will you start a monthly gift to power our critical work?



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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