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DEIB Insights from Inaugural Report
| From | The Ad Council <[email protected]> |
| Subject | DEIB Insights from Inaugural Report |
| Date | September 21, 2023 7:50 PM |
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CREATE+CHANGE SEPTEMBER 2023 =20
In this issue, we announce our 2023 Diversity, Equity, Inclusion and Belong=
ing Report, reflecting our commitment to create a society where everyone ca=
n thrive. We invite you to download this comprehensive report for an inside=
look into the progress, challenges and initiatives shaping our DEIB effort=
s. We also launched new creative with the Department of Veterans Affairs ai=
med at preventing suicide among veterans, as well as a message from our ico=
nic Smokey Bear to reduce wildfires. Learn with us, grow with us, and explo=
re with us as we tackle the most pressing issues facing our nation.=20
Announcing Our Inaugural DEIB Report
We are excited to announce our first-annual Diversity, Equity, Inclusion an=
d Belonging Report. Keeping with our motto of =E2=80=9Cprogress over perfec=
tion,=E2=80=9D we've made significant strides toward fostering equity withi=
n the organization and throughout the communities we serve. In the report, =
we dive into the progress we=E2=80=99ve made through many initiatives inclu=
ding our skills-based hiring campaign, our Supplier Diversity Taskforce, ou=
r internal DEIB audits, and much more. Download the full report for a close=
r look at our journey toward a more diverse, equitable and inclusive workpl=
ace and society.
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NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
New Creative Directed by Oscar-winning Kathryn Bigelow Tells Veterans, =E2=
=80=9CDon=E2=80=99t Wait. Reach Out=E2=80=9D
As we continue to address the crisis of suicide among veterans, we are prou=
d to launch new creative, in partnership with the Department of Veterans Af=
fairs, to provide education and resources to reduce veteran suicides. The c=
reative features veterans from across the country having candid conversatio=
ns about the stigma associated with asking for help. Veterans, often the fi=
rst to aid others, can find it difficult to ask for help themselves. That=
=E2=80=99s why we=E2=80=99re telling veterans, =E2=80=9CDon=E2=80=99t Wait.=
Reach Out.=E2=80=9D Working together, we can deliver life-saving informati=
on to our nation=E2=80=99s heroes and offer them the resources they deserve=
.=20
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NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
To Prevent Wildfires, Smokey Bear Encourages Americans to Channel the =E2=
=80=9CSmokey Within=E2=80=9D
In partnership with the National Association of State Foresters and the USD=
A Forest Service, we recently released new creative for the historic Wildfi=
re Prevention campaign featuring Smokey Bear. Our initiative aims to contin=
ue to prevent human-caused wildfires in the United States. The "Smokey Is W=
ithin" creative, developed by FCB, shows everyday people embodying Smokey's=
values, emphasizing the importance of fire safety and offering tools to re=
duce preventable wildfires.=20
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NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
Roundup:
=E2=80=A2 Don't miss Michelle Hillman, our chief campaign development offic=
er, at Advertising Week next month where she will moderate an Ad Council pa=
nel tackling the stigma surrounding substance use disorder, and dive into h=
ow creativity can drive real-world change in an Ogilvy panel.=20
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NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
=E2=80=A2 Learn about the importance of raising awareness about early signs=
of Alzheimer's and other dementias within the Hispanic community and the o=
ngoing efforts to provide accessible resources and support year-round.
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
=E2=80=A2Discover innovative approaches for advancing DEIB, measuring progr=
ess, and creating transformational change in this insightful interview with=
our Director of Diversity, Equity, Inclusion and Belonging, Jo-Jo Jones.
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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017
=C2=A0Opt Out=20
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35106482&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
Privacy Policy
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Terms of Use
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View in Browser
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<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Progress ove=
r perfection=E2=80=94the key to building a more equitable world.</p><div st=
yle=3D"display:none;max-height:0px;overflow:hidden;">͏ ͏ ͏ &=
#847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏=
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ T=
7; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &#=
847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ =
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏=
; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏</div></div=
>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
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<col width=3D"107px" key=3D"1">
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<col width=3D"107px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
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ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad=
66-29445230ea1a">
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
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02e-44aa-ad66-29445230ea1a">
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<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
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round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
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=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
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</tr>
=20
</table>
</div>
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"abfe265d-002e=
-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
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" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzUxMDY0ODIS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2=
NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize=255px%3A75px&" alt=3D"Ad Council C=
reate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:2=
55px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
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ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
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02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"> SEPTEMBER=
2023</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
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=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>In thi=
s issue, we announce our 2023 Diversity, Equity, Inclusion and Belonging Re=
port, reflecting our commitment to create a society where everyone can thri=
ve. We invite you to download this comprehensive report for an inside look =
into the progress, challenges and initiatives shaping our DEIB efforts. We =
also launched new creative with the Department of Veterans Affairs aimed at=
preventing suicide among veterans, as well as a message from our iconic Sm=
okey Bear to reduce wildfires. Learn with us, grow with us, and explore wit=
h us as we tackle the most pressing issues facing our nation. </p></di=
v>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"DEIBReportImg" href=3D"[link removed]
.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D1&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA=
4ODE2NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/f1e1d80c-73f=
0-47c1-a1d5-010157f7ec51.jpg?resize=640px%3A270px&" alt=3D"Announcing =
Our Inaugural DEIB Report" border=3D"0" style=3D"width:100%;display:block;=
max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Announcing Our Inaugural DEIB Report</strong></span></=
h1></div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>We are=
excited to announce our <a style=3D"color:#1b78a0;text-decoration:underlin=
e" href=3D"[link removed]
=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=
=3D"DEIBReport" data-key=3D"8b501b00-dcb3-4f7e-ad93-ee401b8922b6:3bed3485-=
65cb-447f-976a-0de0e2820b2e" target=3D"_blank" rel=3D"noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer"><strong>fi=
rst-annual Diversity, Equity, Inclusion and Belonging Report</strong></a>. =
Keeping with our motto of =E2=80=9Cprogress over perfection,=E2=80=9D we've=
made significant strides toward fostering equity within the organization a=
nd throughout the communities we serve. In the report, we dive into the pro=
gress we=E2=80=99ve made through many initiatives including our skills-base=
d hiring campaign, our Supplier Diversity Taskforce, our internal DEIB audi=
ts, and much more. Download the full report for a closer look at our journe=
y toward a more diverse, equitable and inclusive workplace and society.</p>=
</div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"VeteransCreative" href=3D"[link removed]
ls1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D24&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU=
wNDA4ODE2NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/dac00ac7-d13=
3-4399-aae1-faffc247c553.jpg?" alt=3D"New Creative Directed by Oscar-winnin=
g Kathryn Bigelow Tells Veterans, =E2=80=9CDon=E2=80=99t Wait. Reach Out=E2=
=80=9D" border=3D"0" style=3D"width:100%;display:block;max-width:100%!impo=
rtant;" width=3D"640"/>
</a>
</td>
</tr>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Creative Directed by Oscar-winning Kathryn Bigelow Tel=
ls Veterans, =E2=80=9CDon=E2=80=99t Wait. Reach Out=E2=80=9D</strong></h1><=
/div>
</td>
</tr>
=20
</table>
</td>
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</table>
</td>
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=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">As we continue to address the c=
risis of suicide among veterans, we are proud to launch new creative, in pa=
rtnership with the Department of Veterans Affairs, to </span><a style=3D"co=
lor:#1b78a0;text-decoration:underline" href=3D"[link removed]
tials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D20&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3D=
MjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"VeteransResources" data-key=3D"afd=
96419-256e-4d55-944a-1f24304cf0bc:319a13ca-f7a9-44c1-b718-f99dab06bb78" tar=
get=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans=
-serif"><strong>provide education and resources to reduce veteran suicides<=
/strong></span></a><span style=3D"font-family:'roboto' , sans-serif">. The =
creative features veterans from across the country having candid conversati=
ons about the stigma associated with asking for help. Veterans, often the f=
irst to aid others, can find it difficult to ask for help themselves. That=
=E2=80=99s why we=E2=80=99re telling veterans, =E2=80=9CDon=E2=80=99t Wait.=
Reach Out.=E2=80=9D Working together, we can deliver life-saving informati=
on to our nation=E2=80=99s heroes and offer them the resources they deserve=
. </span></p></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"SmokeyWithin" href=3D"[link removed]
com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D9&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4=
ODE2NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/4425fe92-5fc=
d-4774-b761-b1f4be154a2d.jpg?" alt=3D"To Prevent Wildfires, Smokey Bear Enc=
ourages Americans to Channel the =E2=80=9CSmokey Within=E2=80=9D" border=
=3D"0" style=3D"width:100%;display:block;max-width:100%!important;" width=
=3D"640"/>
</a>
</td>
</tr>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>To Prevent Wildfires, Smokey Bear Encourages Americans=
to Channel the =E2=80=9CSmokey Within=E2=80=9D</strong></span></h1></div>
</td>
</tr>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>In par=
tnership with the National Association of State Foresters and the USDA Fore=
st Service, we recently released new creative for the historic Wildfire Pre=
vention campaign featuring Smokey Bear. Our initiative aims to continue to =
<a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
ail1.spopessentials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D2&r=3DNDYyNTQxMDI1Njk3=
S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"WildfiresSmokeWithin" =
data-key=3D"d07f806c-eafc-476f-bad6-b7c1f3ea5b81:6a549f8a-75c8-4b7c-af08-e=
4e3820b8483" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer"><strong>prevent human-caus=
ed wildfires</strong></a> in the United States. The "Smokey Is Within" crea=
tive, developed by FCB, shows everyday people embodying Smokey's values, em=
phasizing the importance of fire safety and offering tools to reduce preven=
table wildfires. </p></div>
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>D=
on't miss Michelle Hillman, our chief campaign development officer, at Adve=
rtising Week next month where she will <a style=3D"color:#1b78a0;text-decor=
ation:underline" href=3D"[link removed]
UxMDY0ODIS1&kn=3D3&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1=
&rt=3D0" name=3D"MichelleHilman" data-key=3D"9291aabd-394f-4a67-981a-e719f=
fb5d610:5aefd504-4a16-4a90-87f2-239e1aedcb92" target=3D"_blank" rel=3D"noop=
ener noreferrer"><strong><u>moderate an Ad Council panel tackling the stigm=
a surrounding substance use disorder</u></strong></a><strong>,</strong> and=
dive into <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"htt=
p://links.mail1.spopessentials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D25&r=3DNDYy=
NTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"OgilVyPane=
l" data-key=3D"e7e4d1cc-2d71-468e-a344-10923e3db5a8:078ace3d-4db5-4efe-813=
4-6aab24a71c55" target=3D"_blank" rel=3D"noopener noreferrer"><strong><u>ho=
w creativity can drive real-world change in an Ogilvy panel</u></strong></a=
>.</li><li>Learn about the importance of <a style=3D"color:#1b78a0;text-dec=
oration:underline" href=3D"[link removed]
MzUxMDY0ODIS1&kn=3D14&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=
=3D1&rt=3D0" name=3D"AlzAwarenessHTML" data-key=3D"354eafee-4efa-4e9d-8818=
-9cb6c6b68ece:fd9b9939-6169-431b-b239-fc889358e5a5" target=3D"_blank" rel=
=3D"noopener noreferrer"><strong>raising awareness about early signs of Alz=
heimer's</strong></a> and other dementias within the Hispanic community and=
the ongoing efforts to provide accessible resources and support year-round=
.</li><li>Discover <a style=3D"color:#1b78a0;text-decoration:underline" hre=
f=3D"[link removed]
r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"Ad=
vancingDEIB" data-key=3D"de6b4589-375a-4344-94ac-ba003272097b:ca20910b-5ad=
f-4e3e-9af0-c332fbaff839" target=3D"_blank" rel=3D"noopener noreferrer"><st=
rong><u>innovative approaches for advancing DEIB, measuring progress, and c=
reating transformational change</u></strong></a> in this insightful intervi=
ew with our Director of Diversity, Equity, Inclusion and Belonging, Jo-Jo J=
ones.</li></ul></div>
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</td>
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa=
-ad66-29445230ea1a">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:50px=
;padding-top:40px;padding-bottom:60px;padding-left:50px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 150%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1.5;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p st=
yle=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto'=
, sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-ali=
gn:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;f=
ont-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-alig=
n:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fo=
nt-size:14px">New York, NY 10017</span><br><br> <a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ui/modules/display/optOut.jsp?&m=3D35106482&r=3DNDYyNTQxMDI1Njk3S0&j=3DM=
jUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-4=
7f8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blan=
k" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer"><span style=3D"color:#055eab;font-size:=
12px"><u>O</u></span><span style=3D"color:rgb( 5 , 94 , 171 );font-family:i=
nherit;font-size:12px"><u>pt Out</u></span></a><span style=3D"color:#000000=
;font-size:12px"> </span><span style=3D"color:#2a2f31;font-size:12px"=
> |</span><span style=3D"color:#000000;font-size:12px"> </span><a sty=
le=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" href=3D"[link removed]
links.mail1.spopessentials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D8&r=3DNDYyNTQxM=
DI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"Privacy" data-=
key=3D"ab1232dd-3916-4c56-8c33-ec49065220d5:d3730842-a805-4607-86bd-67f9440=
af15f" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"co=
lor:#055eab;font-size:12px"><u>Privacy Policy</u></span></a><span style=3D"=
color:#055eab;font-size:12px"> </span><span style=3D"color:#2a2f31;fon=
t-size:12px"> | </span><span style=3D"color:#055eab;font-size:12px"> <=
/span><a style=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" hre=
f=3D"[link removed]
r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"Te=
rmsOfUse" data-key=3D"31888298-9bc8-4f4d-b60a-72cc7897cad7:ee07caeb-e69b-4=
210-8bc7-166b13691a6a" target=3D"_blank" rel=3D"noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"><=
span style=3D"color:#055eab;font-size:12px"><u>Terms of Use</u></span></a><=
span style=3D"color:#000000;font-size:12px"> </span><span style=3D"color:#2=
a2f31;font-size:12px">| </span><span style=3D"color:#055eab;font-size:=
12px"> </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"=
[link removed]
r=3DNDYyNTQxMDI1Njk3S0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"ViewInBr=
owser" xt=3D"SPCLICKTOVIEW" data-key=3D"10f4c9d5-980e-4c54-9d63-106131a4e58=
d:c4ad59be-6f88-4437-b637-15001086bf41" target=3D"_blank" rel=3D"noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer"><span style=3D"color:#055eab;font-size:12px"><u>View in Bro=
wser</u></span></a></p></div>
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=3D"after"></td>
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<IMG src=3D"[link removed]
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CREATE+CHANGE SEPTEMBER 2023
In this issue, we announce our 2023 Diversity, Equity, Inclusion and Belonging Report, reflecting our commitment to create a society where everyone can thrive. We invite you to download this comprehensive report for an inside look into the progress, challenges and initiatives shaping our DEIB efforts. We also launched new creative with the Department of Veterans Affairs aimed at preventing suicide among veterans, as well as a message from our iconic Smokey Bear to reduce wildfires. Learn with us, grow with us, and explore with us as we tackle the most pressing issues facing our nation.
Announcing Our Inaugural DEIB Report
We are excited to announce our first-annual Diversity, Equity, Inclusion and Belonging Report. Keeping with our motto of “progress over perfection,” we've made significant strides toward fostering equity within the organization and throughout the communities we serve. In the report, we dive into the progress we’ve made through many initiatives including our skills-based hiring campaign, our Supplier Diversity Taskforce, our internal DEIB audits, and much more. Download the full report for a closer look at our journey toward a more diverse, equitable and inclusive workplace and society.
[link removed]
New Creative Directed by Oscar-winning Kathryn Bigelow Tells Veterans, “Don’t Wait. Reach Out”
As we continue to address the crisis of suicide among veterans, we are proud to launch new creative, in partnership with the Department of Veterans Affairs, to provide education and resources to reduce veteran suicides. The creative features veterans from across the country having candid conversations about the stigma associated with asking for help. Veterans, often the first to aid others, can find it difficult to ask for help themselves. That’s why we’re telling veterans, “Don’t Wait. Reach Out.” Working together, we can deliver life-saving information to our nation’s heroes and offer them the resources they deserve.
[link removed]
To Prevent Wildfires, Smokey Bear Encourages Americans to Channel the “Smokey Within”
In partnership with the National Association of State Foresters and the USDA Forest Service, we recently released new creative for the historic Wildfire Prevention campaign featuring Smokey Bear. Our initiative aims to continue to prevent human-caused wildfires in the United States. The "Smokey Is Within" creative, developed by FCB, shows everyday people embodying Smokey's values, emphasizing the importance of fire safety and offering tools to reduce preventable wildfires.
[link removed]
Roundup:
• Don't miss Michelle Hillman, our chief campaign development officer, at Advertising Week next month where she will moderate an Ad Council panel tackling the stigma surrounding substance use disorder, and dive into how creativity can drive real-world change in an Ogilvy panel.
[link removed]
[link removed]
• Learn about the importance of raising awareness about early signs of Alzheimer's and other dementias within the Hispanic community and the ongoing efforts to provide accessible resources and support year-round.
[link removed]
•Discover innovative approaches for advancing DEIB, measuring progress, and creating transformational change in this insightful interview with our Director of Diversity, Equity, Inclusion and Belonging, Jo-Jo Jones.
[link removed]
The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017
Opt Out
[link removed]
Privacy Policy
[link removed]
Terms of Use
[link removed]
View in Browser
[link removed]
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CREATE+CHANGE SEPTEMBER 2023 =20
In this issue, we announce our 2023 Diversity, Equity, Inclusion and Belong=
ing Report, reflecting our commitment to create a society where everyone ca=
n thrive. We invite you to download this comprehensive report for an inside=
look into the progress, challenges and initiatives shaping our DEIB effort=
s. We also launched new creative with the Department of Veterans Affairs ai=
med at preventing suicide among veterans, as well as a message from our ico=
nic Smokey Bear to reduce wildfires. Learn with us, grow with us, and explo=
re with us as we tackle the most pressing issues facing our nation.=20
Announcing Our Inaugural DEIB Report
We are excited to announce our first-annual Diversity, Equity, Inclusion an=
d Belonging Report. Keeping with our motto of =E2=80=9Cprogress over perfec=
tion,=E2=80=9D we've made significant strides toward fostering equity withi=
n the organization and throughout the communities we serve. In the report, =
we dive into the progress we=E2=80=99ve made through many initiatives inclu=
ding our skills-based hiring campaign, our Supplier Diversity Taskforce, ou=
r internal DEIB audits, and much more. Download the full report for a close=
r look at our journey toward a more diverse, equitable and inclusive workpl=
ace and society.
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
New Creative Directed by Oscar-winning Kathryn Bigelow Tells Veterans, =E2=
=80=9CDon=E2=80=99t Wait. Reach Out=E2=80=9D
As we continue to address the crisis of suicide among veterans, we are prou=
d to launch new creative, in partnership with the Department of Veterans Af=
fairs, to provide education and resources to reduce veteran suicides. The c=
reative features veterans from across the country having candid conversatio=
ns about the stigma associated with asking for help. Veterans, often the fi=
rst to aid others, can find it difficult to ask for help themselves. That=
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Reach Out.=E2=80=9D Working together, we can deliver life-saving informati=
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[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
To Prevent Wildfires, Smokey Bear Encourages Americans to Channel the =E2=
=80=9CSmokey Within=E2=80=9D
In partnership with the National Association of State Foresters and the USD=
A Forest Service, we recently released new creative for the historic Wildfi=
re Prevention campaign featuring Smokey Bear. Our initiative aims to contin=
ue to prevent human-caused wildfires in the United States. The "Smokey Is W=
ithin" creative, developed by FCB, shows everyday people embodying Smokey's=
values, emphasizing the importance of fire safety and offering tools to re=
duce preventable wildfires.=20
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
Roundup:
=E2=80=A2 Don't miss Michelle Hillman, our chief campaign development offic=
er, at Advertising Week next month where she will moderate an Ad Council pa=
nel tackling the stigma surrounding substance use disorder, and dive into h=
ow creativity can drive real-world change in an Ogilvy panel.=20
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
=E2=80=A2 Learn about the importance of raising awareness about early signs=
of Alzheimer's and other dementias within the Hispanic community and the o=
ngoing efforts to provide accessible resources and support year-round.
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
=E2=80=A2Discover innovative approaches for advancing DEIB, measuring progr=
ess, and creating transformational change in this insightful interview with=
our Director of Diversity, Equity, Inclusion and Belonging, Jo-Jo Jones.
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017
=C2=A0Opt Out=20
[link removed]
35106482&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0=20
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[link removed]
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font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu5mxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7mxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4WxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0370-03FF;
}
/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7WxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
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}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7GxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
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}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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}
/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCRc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
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}
/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfABc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCBc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0370-03FF;
}
/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
U+01A0-01A1, U+01AF-01B0, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfChc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2=
212, U+2215, U+FEFF, U+FFFD;
} </style>
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<style key=3D"3" type=3D"text/css">
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<![endif]-->
<!--[if gte mso 9]>
<style type=3D"text/css">
.layout-body .hide-on-desktop,
.layout-body .hide-on-desktop table,
.layout-body .hide-on-desktop td,
.layout-body .hide-on-desktop tr,
.layout-body .hide-on-desktop a,
.layout-body .hide-on-desktop span,
.layout-body .hide-on-desktop p,
.layout-body .hide-on-desktop div {background-color: transparen=
t !important;display: none !important;max-height: 0 !important;line-height:=
0 !important;mso-hide:all !important; margin: 0 !important; padding: 0 !im=
portant; height: 0 !important;}
</style>
<![endif]-->
<!--[if gt mso 14]>
<style type=3D"text/css" media=3D"all">
/* Outlook 2013 weird horizontal lines fix */
tr {line-height: 0px; border-collapse: collapse;}
</style>
<![endif]-->
</head>
<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Progress ove=
r perfection=E2=80=94the key to building a more equitable world.</p><div st=
yle=3D"display:none;max-height:0px;overflow:hidden;">͏ ͏ ͏ &=
#847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏=
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ T=
7; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &#=
847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ =
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏=
; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏</div></div=
>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col class=3D"align-center-column" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad=
66-29445230ea1a">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"abfe265d-002e=
-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzUxMDY0ODIS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2=
NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize=255px%3A75px&" alt=3D"Ad Council C=
reate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:2=
55px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"> SEPTEMBER=
2023</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>In thi=
s issue, we announce our 2023 Diversity, Equity, Inclusion and Belonging Re=
port, reflecting our commitment to create a society where everyone can thri=
ve. We invite you to download this comprehensive report for an inside look =
into the progress, challenges and initiatives shaping our DEIB efforts. We =
also launched new creative with the Department of Veterans Affairs aimed at=
preventing suicide among veterans, as well as a message from our iconic Sm=
okey Bear to reduce wildfires. Learn with us, grow with us, and explore wit=
h us as we tackle the most pressing issues facing our nation. </p></di=
v>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
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<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<td align=3D"center"> =
<a name=3D"DEIBReportImg" href=3D"[link removed]
.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D1&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA=
4ODE2NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/f1e1d80c-73f=
0-47c1-a1d5-010157f7ec51.jpg?resize=640px%3A270px&" alt=3D"Announcing =
Our Inaugural DEIB Report" border=3D"0" style=3D"width:100%;display:block;=
max-width:640px!important;" width=3D"640"/>
</a>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Announcing Our Inaugural DEIB Report</strong></span></=
h1></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>We are=
excited to announce our <a style=3D"color:#1b78a0;text-decoration:underlin=
e" href=3D"[link removed]
=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=
=3D"DEIBReport" data-key=3D"8b501b00-dcb3-4f7e-ad93-ee401b8922b6:3bed3485-=
65cb-447f-976a-0de0e2820b2e" target=3D"_blank" rel=3D"noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer"><strong>fi=
rst-annual Diversity, Equity, Inclusion and Belonging Report</strong></a>. =
Keeping with our motto of =E2=80=9Cprogress over perfection,=E2=80=9D we've=
made significant strides toward fostering equity within the organization a=
nd throughout the communities we serve. In the report, we dive into the pro=
gress we=E2=80=99ve made through many initiatives including our skills-base=
d hiring campaign, our Supplier Diversity Taskforce, our internal DEIB audi=
ts, and much more. Download the full report for a closer look at our journe=
y toward a more diverse, equitable and inclusive workplace and society.</p>=
</div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
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<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"VeteransCreative" href=3D"[link removed]
ls1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D24&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjU=
wNDA4ODE2NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/dac00ac7-d13=
3-4399-aae1-faffc247c553.jpg?" alt=3D"New Creative Directed by Oscar-winnin=
g Kathryn Bigelow Tells Veterans, =E2=80=9CDon=E2=80=99t Wait. Reach Out=E2=
=80=9D" border=3D"0" style=3D"width:100%;display:block;max-width:100%!impo=
rtant;" width=3D"640"/>
</a>
</td>
</tr>
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</td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Creative Directed by Oscar-winning Kathryn Bigelow Tel=
ls Veterans, =E2=80=9CDon=E2=80=99t Wait. Reach Out=E2=80=9D</strong></h1><=
/div>
</td>
</tr>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">As we continue to address the c=
risis of suicide among veterans, we are proud to launch new creative, in pa=
rtnership with the Department of Veterans Affairs, to </span><a style=3D"co=
lor:#1b78a0;text-decoration:underline" href=3D"[link removed]
tials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D20&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3D=
MjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"VeteransResources" data-key=3D"afd=
96419-256e-4d55-944a-1f24304cf0bc:319a13ca-f7a9-44c1-b718-f99dab06bb78" tar=
get=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans=
-serif"><strong>provide education and resources to reduce veteran suicides<=
/strong></span></a><span style=3D"font-family:'roboto' , sans-serif">. The =
creative features veterans from across the country having candid conversati=
ons about the stigma associated with asking for help. Veterans, often the f=
irst to aid others, can find it difficult to ask for help themselves. That=
=E2=80=99s why we=E2=80=99re telling veterans, =E2=80=9CDon=E2=80=99t Wait.=
Reach Out.=E2=80=9D Working together, we can deliver life-saving informati=
on to our nation=E2=80=99s heroes and offer them the resources they deserve=
. </span></p></div>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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</div>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"SmokeyWithin" href=3D"[link removed]
com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D9&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4=
ODE2NwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"abfe265d-002e-44aa-ad66-29445230ea1a" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35106482/4425fe92-5fc=
d-4774-b761-b1f4be154a2d.jpg?" alt=3D"To Prevent Wildfires, Smokey Bear Enc=
ourages Americans to Channel the =E2=80=9CSmokey Within=E2=80=9D" border=
=3D"0" style=3D"width:100%;display:block;max-width:100%!important;" width=
=3D"640"/>
</a>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>To Prevent Wildfires, Smokey Bear Encourages Americans=
to Channel the =E2=80=9CSmokey Within=E2=80=9D</strong></span></h1></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>In par=
tnership with the National Association of State Foresters and the USDA Fore=
st Service, we recently released new creative for the historic Wildfire Pre=
vention campaign featuring Smokey Bear. Our initiative aims to continue to =
<a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
ail1.spopessentials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D2&r=3DNDYyNTQxMDI1Njk3=
S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"WildfiresSmokeWithin" =
data-key=3D"d07f806c-eafc-476f-bad6-b7c1f3ea5b81:6a549f8a-75c8-4b7c-af08-e=
4e3820b8483" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer"><strong>prevent human-caus=
ed wildfires</strong></a> in the United States. The "Smokey Is Within" crea=
tive, developed by FCB, shows everyday people embodying Smokey's values, em=
phasizing the importance of fire safety and offering tools to reduce preven=
table wildfires. </p></div>
</td>
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=3D"after"></td>
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=20
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
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<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
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</div>
</div>
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=3D"after"></td>
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=20
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
</td>
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</table>
</td>
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</table>
</div>
</div>
</td>
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=3D"after"></td>
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=20
=20
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>D=
on't miss Michelle Hillman, our chief campaign development officer, at Adve=
rtising Week next month where she will <a style=3D"color:#1b78a0;text-decor=
ation:underline" href=3D"[link removed]
UxMDY0ODIS1&kn=3D3&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1=
&rt=3D0" name=3D"MichelleHilman" data-key=3D"9291aabd-394f-4a67-981a-e719f=
fb5d610:5aefd504-4a16-4a90-87f2-239e1aedcb92" target=3D"_blank" rel=3D"noop=
ener noreferrer"><strong><u>moderate an Ad Council panel tackling the stigm=
a surrounding substance use disorder</u></strong></a><strong>,</strong> and=
dive into <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"htt=
p://links.mail1.spopessentials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D25&r=3DNDYy=
NTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"OgilVyPane=
l" data-key=3D"e7e4d1cc-2d71-468e-a344-10923e3db5a8:078ace3d-4db5-4efe-813=
4-6aab24a71c55" target=3D"_blank" rel=3D"noopener noreferrer"><strong><u>ho=
w creativity can drive real-world change in an Ogilvy panel</u></strong></a=
>.</li><li>Learn about the importance of <a style=3D"color:#1b78a0;text-dec=
oration:underline" href=3D"[link removed]
MzUxMDY0ODIS1&kn=3D14&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=
=3D1&rt=3D0" name=3D"AlzAwarenessHTML" data-key=3D"354eafee-4efa-4e9d-8818=
-9cb6c6b68ece:fd9b9939-6169-431b-b239-fc889358e5a5" target=3D"_blank" rel=
=3D"noopener noreferrer"><strong>raising awareness about early signs of Alz=
heimer's</strong></a> and other dementias within the Hispanic community and=
the ongoing efforts to provide accessible resources and support year-round=
.</li><li>Discover <a style=3D"color:#1b78a0;text-decoration:underline" hre=
f=3D"[link removed]
r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"Ad=
vancingDEIB" data-key=3D"de6b4589-375a-4344-94ac-ba003272097b:ca20910b-5ad=
f-4e3e-9af0-c332fbaff839" target=3D"_blank" rel=3D"noopener noreferrer"><st=
rong><u>innovative approaches for advancing DEIB, measuring progress, and c=
reating transformational change</u></strong></a> in this insightful intervi=
ew with our Director of Diversity, Equity, Inclusion and Belonging, Jo-Jo J=
ones.</li></ul></div>
</td>
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</td>
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</td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
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t:100%;" data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"abfe265d-002e-44aa=
-ad66-29445230ea1a">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"abfe265d-0=
02e-44aa-ad66-29445230ea1a">
<div>
<table data-content-item-id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:50px=
;padding-top:40px;padding-bottom:60px;padding-left:50px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 150%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"abfe265d-002e-44aa-ad66-29445230ea1a" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1.5;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p st=
yle=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto'=
, sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-ali=
gn:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;f=
ont-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-alig=
n:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fo=
nt-size:14px">New York, NY 10017</span><br><br> <a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ui/modules/display/optOut.jsp?&m=3D35106482&r=3DNDYyNTQxMDI1Njk3S0&j=3DM=
jUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-4=
7f8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blan=
k" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer"><span style=3D"color:#055eab;font-size:=
12px"><u>O</u></span><span style=3D"color:rgb( 5 , 94 , 171 );font-family:i=
nherit;font-size:12px"><u>pt Out</u></span></a><span style=3D"color:#000000=
;font-size:12px"> </span><span style=3D"color:#2a2f31;font-size:12px"=
> |</span><span style=3D"color:#000000;font-size:12px"> </span><a sty=
le=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" href=3D"[link removed]
links.mail1.spopessentials1.com/ctt?ms=3DMzUxMDY0ODIS1&kn=3D8&r=3DNDYyNTQxM=
DI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"Privacy" data-=
key=3D"ab1232dd-3916-4c56-8c33-ec49065220d5:d3730842-a805-4607-86bd-67f9440=
af15f" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"co=
lor:#055eab;font-size:12px"><u>Privacy Policy</u></span></a><span style=3D"=
color:#055eab;font-size:12px"> </span><span style=3D"color:#2a2f31;fon=
t-size:12px"> | </span><span style=3D"color:#055eab;font-size:12px"> <=
/span><a style=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" hre=
f=3D"[link removed]
r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUwNDA4ODE2NwS2&mt=3D1&rt=3D0" name=3D"Te=
rmsOfUse" data-key=3D"31888298-9bc8-4f4d-b60a-72cc7897cad7:ee07caeb-e69b-4=
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CREATE+CHANGE SEPTEMBER 2023
In this issue, we announce our 2023 Diversity, Equity, Inclusion and Belonging Report, reflecting our commitment to create a society where everyone can thrive. We invite you to download this comprehensive report for an inside look into the progress, challenges and initiatives shaping our DEIB efforts. We also launched new creative with the Department of Veterans Affairs aimed at preventing suicide among veterans, as well as a message from our iconic Smokey Bear to reduce wildfires. Learn with us, grow with us, and explore with us as we tackle the most pressing issues facing our nation.
Announcing Our Inaugural DEIB Report
We are excited to announce our first-annual Diversity, Equity, Inclusion and Belonging Report. Keeping with our motto of “progress over perfection,” we've made significant strides toward fostering equity within the organization and throughout the communities we serve. In the report, we dive into the progress we’ve made through many initiatives including our skills-based hiring campaign, our Supplier Diversity Taskforce, our internal DEIB audits, and much more. Download the full report for a closer look at our journey toward a more diverse, equitable and inclusive workplace and society.
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New Creative Directed by Oscar-winning Kathryn Bigelow Tells Veterans, “Don’t Wait. Reach Out”
As we continue to address the crisis of suicide among veterans, we are proud to launch new creative, in partnership with the Department of Veterans Affairs, to provide education and resources to reduce veteran suicides. The creative features veterans from across the country having candid conversations about the stigma associated with asking for help. Veterans, often the first to aid others, can find it difficult to ask for help themselves. That’s why we’re telling veterans, “Don’t Wait. Reach Out.” Working together, we can deliver life-saving information to our nation’s heroes and offer them the resources they deserve.
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To Prevent Wildfires, Smokey Bear Encourages Americans to Channel the “Smokey Within”
In partnership with the National Association of State Foresters and the USDA Forest Service, we recently released new creative for the historic Wildfire Prevention campaign featuring Smokey Bear. Our initiative aims to continue to prevent human-caused wildfires in the United States. The "Smokey Is Within" creative, developed by FCB, shows everyday people embodying Smokey's values, emphasizing the importance of fire safety and offering tools to reduce preventable wildfires.
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Roundup:
• Don't miss Michelle Hillman, our chief campaign development officer, at Advertising Week next month where she will moderate an Ad Council panel tackling the stigma surrounding substance use disorder, and dive into how creativity can drive real-world change in an Ogilvy panel.
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• Learn about the importance of raising awareness about early signs of Alzheimer's and other dementias within the Hispanic community and the ongoing efforts to provide accessible resources and support year-round.
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•Discover innovative approaches for advancing DEIB, measuring progress, and creating transformational change in this insightful interview with our Director of Diversity, Equity, Inclusion and Belonging, Jo-Jo Jones.
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The Ad Council
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