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In this issue, we announce our 2023 Diversity, Equity, Inclusion and Belonging Report, reflecting our commitment to create a society where everyone can thrive. We invite you to download this comprehensive report for an inside look into the progress, challenges and initiatives shaping our DEIB efforts. We also launched new creative with the Department of Veterans Affairs aimed at preventing suicide among veterans, as well as a message from our iconic Smokey Bear to reduce wildfires. Learn with us, grow with us, and explore with us as we tackle the most pressing issues facing our nation. |
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Announcing Our Inaugural DEIB Report
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We are excited to announce our first-annual Diversity, Equity, Inclusion and Belonging Report. Keeping with our motto of “progress over perfection,” we've made significant strides toward fostering equity within the organization and throughout the communities we serve. In the report, we dive into the progress we’ve made through many initiatives including our skills-based hiring campaign, our Supplier Diversity Taskforce, our internal DEIB audits, and much more. Download the full report for a closer look at our journey toward a more diverse, equitable and inclusive workplace and society. |
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New Creative Directed by Oscar-winning Kathryn Bigelow Tells Veterans, “Don’t Wait. Reach Out”
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As we continue to address the crisis of suicide among veterans, we are proud to launch new creative, in partnership with the Department of Veterans Affairs, to provide education and resources to reduce veteran suicides. The creative features veterans from across the country having candid conversations about the stigma associated with asking for help. Veterans, often the first to aid others, can find it difficult to ask for help themselves. That’s why we’re telling veterans, “Don’t Wait. Reach Out.” Working together, we can deliver life-saving information to our nation’s heroes and offer them the resources they deserve. |
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To Prevent Wildfires, Smokey Bear Encourages Americans to Channel the “Smokey Within”
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In partnership with the National Association of State Foresters and the USDA Forest Service, we recently released new creative for the historic Wildfire Prevention campaign featuring Smokey Bear. Our initiative aims to continue to prevent human-caused wildfires in the United States. The "Smokey Is Within" creative, developed by FCB, shows everyday people embodying Smokey's values, emphasizing the importance of fire safety and offering tools to reduce preventable wildfires. |
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