From AdamSchiff.com <[email protected]>
Subject What’s a “summer slump”?
Date September 16, 2023 11:50 PM
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[ [link removed] ]Adam Schiff for Senate




John,

The “Summer Slump” is something campaigns face every year. School’s out
for the summer, the weather is nice, people head out on vacation, and our
fundraising numbers always take a dip.

It’s a phenomenon we’ve come to expect! And let’s be clear — we still want
you to go on vacation. But can we explain why the “Summer Slump” is such a
big deal? First, the campaign fell short of hitting our goals in August,
putting us in a worse position than we were anticipating heading into the
fall. This affects our ability to do three critical things:

 1. Respond to the attacks: In just two weeks, Donald Trump will be in
California at the GOP convention. He’s bound to attack Adam, and we
need to ensure our message isn’t drowned out by his.
 2. Reaching voters: The latest poll has over 1/3 of voters in this race
still undecided. Every dollar we raise and every hour our volunteers
dedicate during the "Summer Slump" allows us to reach more voters with
our message. While others may be taking a break, we're committed to
connecting with as many people as possible, sharing our vision, and
earning their trust.
 3. Early Investment: The funds we raise now allow us to plan in advance
for when things really ramp up. The very dollars raised from this
email have a ripple effect on the campaign's success down the road.
Investing in our campaign during the "Summer Slump" ensures we have
the resources and infrastructure in place to seize opportunities and
respond effectively as the election approaches.

The goals we set aren’t arbitrary. Our organizing program, digital ads,
heck — even the ability to get buttons and yard signs for Adam’s thousands
of supporters across the state — depend on how much we raise from emails
just like this one.

This would be one of the worst times for us to miss a fundraising goal.
[ [link removed] ]John,
chip in
$3 or
anything you can spare toward our $75,000 weekend fundraising goal to help
us defeat the summer slump.

If you've saved your payment information with ActBlue Express, your
donation will go through immediately:

[ [link removed] ]EXPRESS DONATE
$3

[ [link removed] ]EXPRESS DONATE
$10

[ [link removed] ]EXPRESS DONATE
$25

[ [link removed] ]EXPRESS DONATE
$50

[ [link removed] ]EXPRESS DONATE
$100

[ [link removed] ]ANOTHER AMOUNT

This is the most challenging stretch yet of our campaign — and the most
critical.

[ [link removed] ]It has been a relentless summer of GOP attacks on Adam, and we have to
respond. Chip in
$3 before
midnight to help reach our FEC deadline goal.

Thank you,

Team Schiff

[ [link removed] ]DONATE MONTHLY




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