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Hi there,

Back in June, we mentioned that we had some special Vote Forward Labs letter campaigns coming soon. [Those campaigns are now live!]([link removed])

Starting today, you can write letters focused on three key issues—gun violence prevention, climate action, and reproductive freedom—to young voters in Virginia.

[Write issue-focused letters]([link removed])

We’ve designed these Labs campaigns to focus on these topics because they are critical to young voters nationwide, and because they could be impacted by the election results in Virginia this fall.

For these letters—just as with every Vote Forward campaign—your “why I vote” message should still adhere to our [messaging guidelines]([link removed]): We ask that you not mention particular candidates or legislation, and instead write a personal message about why these issues are important to you or how they’ve affected your life.

Because these campaigns are a bit different, before you adopt voters from an issue-focused campaign, you’ll be prompted to review a messaging guide tailored to that specific issue. If you need more help crafting your message, take a look at our [Building Your Personal Story training]([link removed]).

You can always refer back to this email to find the [issue-specific guides for each campaign]([link removed]).

Experimental campaigns like these are how we make our letter campaigns more effective. Writing these letters is a critical step in the research process, and our small team puts in tremendous effort behind the scenes—before, during, and after the letter writing process—to make experimental projects like this happen.

[If you’d like to support our efforts to keep learning and innovating to make Vote Forward’s campaigns work even better, you can do so by making a donation to Vote Forward.]([link removed])

[Support Vote Forward]([link removed])

Thank you for your commitment to reaching voters this year, and for continuing to make Vote Forward campaigns as effective as possible.

Emily Wasserman
Senior Director, Data & Research
Vote Forward

 

 

 

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