We’ve designed these Labs campaigns to focus on these topics because they are critical to young voters nationwide, and because they could be impacted by the election results in Virginia this fall.
For these letters—just as with every Vote Forward campaign—your “why I vote” message should still adhere to our messaging guidelines: We ask that you not mention particular candidates or legislation, and instead write a personal message about why these issues are important to you or how they’ve affected your life.
Because these campaigns are a bit different, before you adopt voters from an issue-focused campaign, you’ll be prompted to review a messaging guide tailored to that specific issue. If you need more help crafting your message, take a look at our Building Your Personal Story training.
You can always refer back to this email to find the issue-specific guides for each campaign.
Experimental campaigns like these are how we make our letter campaigns more effective. Writing these letters is a critical step in the research process, and our small team puts in tremendous effort behind the scenes—before, during, and after the letter writing process—to make experimental projects like this happen.
If you’d like to support our efforts to keep learning and innovating to make Vote Forward’s campaigns work even better, you can do so by making a donation to Vote Forward. |
