Subject: Our Historic Washington Conference

From	The Ad Council <[email protected]>
Subject	Our Historic Washington Conference
Date	May 18, 2023 8:42 PM

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Create+Change May 2023 =20

Since our WWII-era founding, the Ad Council=E2=80=99s Washington Conference=
has given us the opportunity to collaborate with every White House adminis=
tration =E2=80=93 on both sides of the aisle =E2=80=93 to discuss key socia=
l issues and drive meaningful change. This year=E2=80=99s conference was an=
opportunity for us to engage with top D.C. leaders, policymakers and media=
, as well as a moment of appreciation to our Board, industry partners and s=
ocial impact partners, whose collaboration allows us to address these issue=
s at scale.=20

At the conference, we also introduced 19 new Board members and our incoming=
Chief Media Officer DJ Perera. Their guidance and support will be critical=
as we raise awareness and create meaningful change.=20

Back in the office, our mental health work gets a boost through an exciting=
partnership with Sesame Workshop, and we announced new research on trust i=
n elections.
=20
Washington Conference Recap: Bold Solutions and Invaluable Insights=20

The Washington Conference is a unique tradition that reflects our long hist=
ory of working with every White House administration since our founding era=
in the 1940s. During the most recent conference, held in April, our Board =
members and leadership heard from prominent journalists from NPR, NBC, PBS,=
Fox News, The New York Times, and The Washington Post on topics including =
polarization, politics, the upcoming election cycle, and the Supreme Court.=
We also met with top West Wing staff from the Biden-Harris Administration=
=E2=80=94including a special session with Vice President Kamala Harris. Che=
ck out the highlights!

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New Board Members Bring Fresh Perspective to Drive Lasting Impact

We are honored to welcome 19 esteemed senior marketing, media and business =
executives to our Board of Directors. Whether they are lending their indivi=
dual expertise, providing the unparalleled support of their organizations, =
or motivating the communications industry at large to create meaningful pur=
pose-driven work, our Board contributes their talents and insight to ensure=
our campaigns are effective and impactful. Get to know our newest members!

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Meet Our New Chief Media Officer: DJ Perera

We are excited to announce that DJ Perera, accomplished media executive, ha=
s joined the Ad Council as our chief media officer. Her in-depth understand=
ing of digital technologies, extensive media background, and love for story=
telling will be essential as we continue to evolve our media model. In her =
role, DJ will develop strategic partnerships across the media ecosystem =E2=
=80=93 using pro bono and paid media elements to enhance our impact, develo=
p engagement strategies in website development, and lead the exploration of=
trends in consumer engagement and innovation in media and technology. Get =
to know the person behind the title!=20

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Sesame Partnership Promotes Kids=E2=80=99 Mental Health with a New Original=
Song

As we continue to prioritize mental health awareness, our Sound It Out Toge=
ther campaign is proud to partner with Sesame Workshop to release an origin=
al song for parents to navigate mental health conversations with their kids=
. Offered in both English and Spanish, "Me & My Grown-Up" uses familiar fac=
es to help families identify, manage and communicate their emotions. Check =
out the latest creative!=20

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Roundup:=20

=E2=80=A2=09The latest report from the Ad Council Research Institute and th=
e Campaign Legal Center explores Americans=E2=80=99 distrust of the electio=
n process and identifies solutions to rebuild voter trust and confidence.=
=20

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=E2=80=A2=09New research by the Ad Council Research Institute and the Joyce=
Foundation uncovers key attitudes towards extreme risk protection orders a=
nd identifies how to effectively empower Americans to utilize these gun vio=
lence prevention laws.=20

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=E2=80=A2=09New data from our End Family Fire campaign shows that 52 percen=
t of respondents living in gun-owning households report recognition of the =
campaign designed to encourage safe gun storage.

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=E2=80=A2=09In a recent AdLibbing article, we define greenwashing =E2=80=93=
and its many shades =E2=80=93 as well as offer resources for marketers to =
recognize deceptive marketing practices. =20

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=E2=80=A2=09Also on the blog, GWI=E2=80=99s Senior Trends Manager Laura Con=
nell breaks down how Americans feel about the changing social landscape and=
the role brands play in driving cultural change.=20

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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">We gathered =
top industry leaders and government officials to discuss key social issues.=
</p><div style=3D"display:none;max-height:0px;overflow:hidden;">͏ &#84=
7; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &#=
847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ =
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &#847=
; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &#8=
47; ͏ ͏</div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
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=3D"before"></td>


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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a9=
11-30c332ed1dc2">
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
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<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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;padding-top:10px;padding-bottom:10px;padding-left:10px;">

<p style=3D=
"text-align:right"><a style=3D"color:rgb( 27 , 120 , 160 );text-decoration:=
underline" href=3D"[link removed]
ms=3DMzQ5Mjg0ODcS1&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D=
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4df8-a442-c4a18ade551b:e356d372-338a-486f-985d-896c46f34d56" target=3D"_bla=
nk" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
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errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
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ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
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errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"><sp=
an style=3D"color:#808080;font-family:'roboto' , sans-serif;font-size:11px"=
><u>View in Browser</u></span></a></p></div>
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t:100%;background-color:transparent;" data-content-item-id=3D"3ac4b1a9-7bf3=
-4f86-a911-30c332ed1dc2">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>


<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2">
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overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"3ac4b1a9-7=
bf3-4f86-a911-30c332ed1dc2">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
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<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzQ5Mjg0ODcS1&kn=3D18&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3=
MgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34928487/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize=255px%3A75px" alt=3D"Ad Council Cr=
eate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:25=
5px!important;" width=3D"255"/>
</a>
</td>
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ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2">
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ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"3ac4b1a9-7=
bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<td style=3D"padding-right:10px=
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<p styl=
e=3D"text-align:center">MAY 2023</p></div>
</td>
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>


<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2"=
>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"3ac4b1a9-7=
bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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</td>
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</div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"3ac4b1a9-7=
bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">

<p>Since =
our WWII-era founding, the Ad Council=E2=80=99s Washington Conference has g=
iven us the opportunity to collaborate with every White House administratio=
n =E2=80=93 on both sides of the aisle =E2=80=93 to discuss key social issu=
es and drive meaningful change. This year=E2=80=99s conference was an oppor=
tunity for us to engage with top D.C. leaders, policymakers and media, as w=
ell as a moment of appreciation to our Board, industry partners and social =
impact partners, whose collaboration allows us to address these issues at s=
cale.<br> </p><p>At the conference, we also introduced 19 new Board me=
mbers and our incoming Chief Media Officer DJ Perera. Their guidance and su=
pport will be critical as we raise awareness and create meaningful change.<=
br> </p><p>Back in the office, our mental health work gets a boost thr=
ough an exciting partnership with Sesame Workshop, and we announced new res=
earch on trust in elections.</p></div>
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bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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bf3-4f86-a911-30c332ed1dc2">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
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ing:0!important;box-sizing:border-box;">
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<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<tr>
<td align=3D"center"> =
<a name=3D"WashingtonConferenceRecap" href=3D"[link removed]
pessentials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D21&r=3DNDYyNTQxMDI1Njk3S0&b=3D=
0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34928487/0108c4f3-c84=
5-4919-bb21-e613a68f7fe9.jpg?resize=640px%3A270px" alt=3D"Washington C=
onference Recap: Bold Solutions and Invaluable Insights " border=3D"0" sty=
le=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
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overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"3ac4b1a9-7=
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<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<td style=3D"padding-right:30px=
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<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Washington Conference Recap: Bold Solutions and Invalu=
able Insights </strong></span></h1></div>
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overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"3ac4b1a9-7=
bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">

<p>The Wa=
shington Conference is a unique tradition that reflects our long history of=
working with every White House administration since our founding era in th=
e 1940s. During the most recent conference, held in April, our Board member=
s and leadership heard from prominent journalists from NPR, NBC, PBS, Fox N=
ews, <i>The New York Times</i>, and <i>The Washington Post</i> on topics in=
cluding polarization, politics, the upcoming election cycle, and the Suprem=
e Court. We also met with top West Wing staff from the Biden-Harris Adminis=
tration=E2=80=94including a special session with Vice President Kamala Harr=
is. Check out the <a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"hig=
hlights" data-key=3D"1482b90c-5c27-4866-a475-1261e7ea6133:759217c1-e8a9-4a=
9b-829a-97897c5861e6" target=3D"_blank" rel=3D"noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"><s=
trong><u>highlights</u></strong></a>!</p></div>
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<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>


<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2"=
>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"3ac4b1a9-7=
bf3-4f86-a911-30c332ed1dc2">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"Newboardmembersimg" href=3D"[link removed]
ials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jQyMzgwOTc3MgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34928487/62a5ca03-207=
e-4a9c-a340-75605cb71bed.jpg?resize=640px%3A270px" alt=3D"New Board Me=
mbers Bring Fresh Perspective to Drive Lasting Impact" border=3D"0" style=
=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
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bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">

<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>New Board Members Bring Fresh Perspective to Drive Las=
ting Impact</strong></span></h1></div>
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bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">

<p><span =
style=3D"font-family:'roboto' , sans-serif">We are honored to welcome 19 es=
teemed senior marketing, media and business executives to our Board of Dire=
ctors. Whether they are lending their individual expertise, providing the u=
nparalleled support of their organizations, or motivating the communication=
s industry at large to create meaningful purpose-driven work, our Board con=
tributes their talents and insight to ensure our campaigns are effective an=
d impactful. Get to know our<strong> </strong></span><a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D28&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgw=
OTc3MgS2&mt=3D1&rt=3D0" name=3D"newestmembers" data-key=3D"a06c0195-1fe3-4=
70f-862b-5891fda96082:adeff764-501a-4b7b-88d0-38347526f27e" target=3D"_blan=
k" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer"><span style=3D"font-family:'roboto=
' , sans-serif"><strong>newest members</strong></span></a><span style=3D"fo=
nt-family:'roboto' , sans-serif">!</span></p></div>
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<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
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bf3-4f86-a911-30c332ed1dc2">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
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<td align=3D"center"> =
<a name=3D"DJPereraImg" href=3D"[link removed]
om/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D2&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwO=
Tc3MgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34928487/3e82c837-10c=
b-4fae-8682-1138c5374b20.jpg?resize=640px%3A270px" alt=3D"Meet Our New=
Chief Media Officer: DJ Perera" border=3D"0" style=3D"width:100%;display:=
block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
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bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">

<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Meet Our New Chief Media Officer: DJ Perera</strong></=
span></h1></div>
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bf3-4f86-a911-30c332ed1dc2">
<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">

<p>We are=
excited to announce that DJ Perera, accomplished media executive, has join=
ed the Ad Council as our chief media officer. Her in-depth understanding of=
digital technologies, extensive media background, and love for storytellin=
g will be essential as we continue to evolve our media model. In her role, =
DJ will develop strategic partnerships across the media ecosystem =E2=80=93=
using pro bono and paid media elements to enhance our impact, develop enga=
gement strategies in website development, and lead the exploration of trend=
s in consumer engagement and innovation in media and technology. Get to kno=
w the <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
inks.mail1.spopessentials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D31&r=3DNDYyNTQxM=
DI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"personbehindthe=
title" data-key=3D"7d6283bb-0b2e-46f3-8a56-0d2b3b25ecb5:711a75f7-bb81-41cf=
-bd7e-cc5d8fe6fa0e" target=3D"_blank" rel=3D"noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"=
><strong>person behind the title</strong></a>!</p></div>
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<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
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bf3-4f86-a911-30c332ed1dc2">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<td align=3D"center"> =
<a name=3D"SesamePartnershipimg" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D20&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34928487/b90a107d-72c=
d-4997-8284-46e80ff80cc4.jpg" alt=3D"Sesame Partnership Promotes Kids=E2=80=
=99 Mental Health with a New Original Song" border=3D"0" style=3D"width:10=
0%;display:block;max-width:100%!important;" width=3D"640"/>
</a>
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<div>
<table data-content-item-id=3D"3ac4b1a9-7bf3-4f86-a911-30c332ed1dc2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">

<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Sesame Partnership Promotes Kids=E2=80=99 Mental Healt=
h with a New Original Song</strong></span></h1></div>
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bf3-4f86-a911-30c332ed1dc2">
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<p><span =
style=3D"font-family:'roboto' , sans-serif">As we continue to prioritize me=
ntal health awareness, our Sound It Out campaign is proud to partner with S=
esame Workshop to release an original song for parents to navigate mental h=
ealth conversations with their kids. Offered in both English and Spanish, "=
Me & My Grown-Up" uses familiar faces to help families identify, manage=
and communicate their emotions. Check out the </span><a style=3D"color:#1b=
78a0;text-decoration:underline" href=3D"[link removed]
com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D4&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgw=
OTc3MgS2&mt=3D1&rt=3D0" name=3D"latestcreative" data-key=3D"cefd3fac-164c-=
4288-a510-1894cbffe172:188bbbff-7578-46ae-9459-fe850660ffd0" target=3D"_bla=
nk" rel=3D"noopener noreferrer noopener noreferrer"><span style=3D"font-fam=
ily:'roboto' , sans-serif"><strong><u>latest creative</u></strong></span></=
a><span style=3D"font-family:'roboto' , sans-serif">!</span></p></div>
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<h1 style=
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ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>More News:</strong></span></h1></div>
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<ul><li><=
span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-size:16p=
x">The latest report from the Ad Council Research Institute and the Campaig=
n Legal Center explores Americans=E2=80=99 distrust of the election process=
and identifies </span><a style=3D"color:#1b78a0;text-decoration:underline"=
href=3D"[link removed]
=3D16&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=
=3D"votertrust" data-key=3D"339975ca-f072-4b37-b25e-83e9cfc2c79e:71900a71-=
93f6-41b5-b261-bcbb74050053" target=3D"_blank" rel=3D"noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer"><span styl=
e=3D"color:#1b78a0;font-family:'roboto' , sans-serif;font-size:16px"><stron=
g><u>solutions to rebuild voter trust and confidence</u></strong></span></a=
><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-size:1=
6px">.</span></li><li><span style=3D"font-family:'roboto' , sans-serif">New=
research by the Ad Council Research Institute and the Joyce Foundation unc=
overs </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"h=
ttp://links.mail1.spopessentials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D22&r=3DND=
YyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"ERPOsStu=
dy" data-key=3D"47d0cbaa-bd85-4e8b-bc41-5ec6cc390ece:c8ddd07e-f670-443c-aa=
bf-ab29a30fb449" target=3D"_blank" rel=3D"noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer"><span style=3D"font-fa=
mily:'roboto' , sans-serif"><strong><u>key attitudes towards extreme risk p=
rotection orders</u></strong></span></a><span style=3D"font-family:'roboto'=
, sans-serif"> and identifies how to effectively empower Americans to util=
ize these gun violence prevention laws. </span></li><li><span style=3D=
"color:#2a2f31;font-family:'roboto' , sans-serif;font-size:16px">New data f=
rom our </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D=
"[link removed]
NDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"EndFam=
ilyFire" data-key=3D"0cdcaef7-6225-4c68-aec2-6f47c19ca3ef:69449462-8ccb-42=
4f-9a5f-4587cd56d25e" target=3D"_blank" rel=3D"noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"co=
lor:#1b78a0;font-family:'roboto' , sans-serif;font-size:16px"><strong><u>En=
d Family Fire</u></strong></span></a><span style=3D"color:#2a2f31;font-fami=
ly:'roboto' , sans-serif;font-size:16px"> campaign shows that 52 percent of=
respondents living in gun-owning households report recognition of the camp=
aign designed to encourage safe gun storage.</span></li><li><span style=3D"=
font-family:'roboto' , sans-serif">In a recent AdLibbing article, we </span=
><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D19&r=3DNDYyNTQxMDI1Nj=
k3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"greenwashing" data-=
key=3D"d10ffc00-3245-4acf-9d32-1f0fa697f2ff:0b97d642-2344-400e-a7a1-84f8909=
5c25e" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer"><span style=3D"font-family:'robo=
to' , sans-serif"><strong><u>define greenwashing</u></strong></span></a><sp=
an style=3D"font-family:'roboto' , sans-serif"> =E2=80=93 and its many shad=
es =E2=80=93 as well as offer resources for marketers to recognize deceptiv=
e marketing practices.    </span></li><li>Also on the blog, GWI=
=E2=80=99s Senior Trends Manager Laura Connell breaks down how Americans fe=
el about the <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"h=
ttp://links.mail1.spopessentials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D3&r=3DNDY=
yNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"sociallan=
dscape" data-key=3D"03869c03-5e00-4df0-89de-e8bde4e59e37:b90ba5f1-4a21-485=
5-9514-7abe1f6ae6e3" target=3D"_blank" rel=3D"noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer"><strong><u>changin=
g social landscape</u></strong></a> and the role brands play in driving cul=
tural change.</li></ul></div>
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<p st=
yle=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto'=
, sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-ali=
gn:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;f=
ont-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-alig=
n:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fo=
nt-size:14px">New York, NY 10017</span><br> </p><p style=3D"text-align=
:center"><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"http:=
//links.mail1.spopessentials1.com/ui/modules/display/optOut.jsp?&m=3D349284=
87&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"Text =
Link 622117065" data-key=3D"4ca93115-8a30-47f8-9aa6-f98303c539f3:5cb7a3a9-=
17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank" rel=3D"noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer"><span style=3D"color:#055eab;f=
ont-size:12px"><u>O</u></span><span style=3D"color:rgb( 5 , 94 , 171 );font=
-family:inherit;font-size:12px"><u>pt Out</u></span></a><span style=3D"colo=
r:#000000;font-size:12px">  </span><span style=3D"color:#2a2f31;font-s=
ize:12px"> |</span><span style=3D"color:#000000;font-size:12px">  </sp=
an><a style=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"Tex=
t Link 035171117" data-key=3D"ab1232dd-3916-4c56-8c33-ec49065220d5:d373084=
2-a805-4607-86bd-67f9440af15f" target=3D"_blank" rel=3D"noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><span style=3D"color:#055eab=
;font-size:12px"><u>Privacy Policy</u></span></a><span style=3D"color:#055e=
ab;font-size:12px"> </span><span style=3D"color:#2a2f31;font-size:12px=
"> | </span><span style=3D"color:#055eab;font-size:12px"> </span><a st=
yle=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" href=3D"http:/=
/links.mail1.spopessentials1.com/ctt?ms=3DMzQ5Mjg0ODcS1&kn=3D10&r=3DNDYyNTQ=
xMDI1Njk3S0&b=3D0&j=3DMjQyMzgwOTc3MgS2&mt=3D1&rt=3D0" name=3D"Text Link 372=
760108" data-key=3D"31888298-9bc8-4f4d-b60a-72cc7897cad7:ee07caeb-e69b-421=
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noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
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noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
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ener noreferrer noopener noreferrer"><span style=3D"color:#055eab;font-size=
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Create+Change May 2023

Since our WWII-era founding, the Ad Council’s Washington Conference has given us the opportunity to collaborate with every White House administration – on both sides of the aisle – to discuss key social issues and drive meaningful change. This year’s conference was an opportunity for us to engage with top D.C. leaders, policymakers and media, as well as a moment of appreciation to our Board, industry partners and social impact partners, whose collaboration allows us to address these issues at scale.

At the conference, we also introduced 19 new Board members and our incoming Chief Media Officer DJ Perera. Their guidance and support will be critical as we raise awareness and create meaningful change.

Back in the office, our mental health work gets a boost through an exciting partnership with Sesame Workshop, and we announced new research on trust in elections.

Washington Conference Recap: Bold Solutions and Invaluable Insights

The Washington Conference is a unique tradition that reflects our long history of working with every White House administration since our founding era in the 1940s. During the most recent conference, held in April, our Board members and leadership heard from prominent journalists from NPR, NBC, PBS, Fox News, The New York Times, and The Washington Post on topics including polarization, politics, the upcoming election cycle, and the Supreme Court. We also met with top West Wing staff from the Biden-Harris Administration—including a special session with Vice President Kamala Harris. Check out the highlights!

[link removed]

New Board Members Bring Fresh Perspective to Drive Lasting Impact

We are honored to welcome 19 esteemed senior marketing, media and business executives to our Board of Directors. Whether they are lending their individual expertise, providing the unparalleled support of their organizations, or motivating the communications industry at large to create meaningful purpose-driven work, our Board contributes their talents and insight to ensure our campaigns are effective and impactful. Get to know our newest members!

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Meet Our New Chief Media Officer: DJ Perera

We are excited to announce that DJ Perera, accomplished media executive, has joined the Ad Council as our chief media officer. Her in-depth understanding of digital technologies, extensive media background, and love for storytelling will be essential as we continue to evolve our media model. In her role, DJ will develop strategic partnerships across the media ecosystem – using pro bono and paid media elements to enhance our impact, develop engagement strategies in website development, and lead the exploration of trends in consumer engagement and innovation in media and technology. Get to know the person behind the title!

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Sesame Partnership Promotes Kids’ Mental Health with a New Original Song

As we continue to prioritize mental health awareness, our Sound It Out Together campaign is proud to partner with Sesame Workshop to release an original song for parents to navigate mental health conversations with their kids. Offered in both English and Spanish, "Me & My Grown-Up" uses familiar faces to help families identify, manage and communicate their emotions. Check out the latest creative!

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Roundup:

• The latest report from the Ad Council Research Institute and the Campaign Legal Center explores Americans’ distrust of the election process and identifies solutions to rebuild voter trust and confidence.

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• New research by the Ad Council Research Institute and the Joyce Foundation uncovers key attitudes towards extreme risk protection orders and identifies how to effectively empower Americans to utilize these gun violence prevention laws.

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• New data from our End Family Fire campaign shows that 52 percent of respondents living in gun-owning households report recognition of the campaign designed to encourage safe gun storage.

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• In a recent AdLibbing article, we define greenwashing – and its many shades – as well as offer resources for marketers to recognize deceptive marketing practices.

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• Also on the blog, GWI’s Senior Trends Manager Laura Connell breaks down how Americans feel about the changing social landscape and the role brands play in driving cultural change.

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