MAY 2023

Since our WWII-era founding, the Ad Council’s Washington Conference has given us the opportunity to collaborate with every White House administration – on both sides of the aisle – to discuss key social issues and drive meaningful change. This year’s conference was an opportunity for us to engage with top D.C. leaders, policymakers and media, as well as a moment of appreciation to our Board, industry partners and social impact partners, whose collaboration allows us to address these issues at scale.
 

At the conference, we also introduced 19 new Board members and our incoming Chief Media Officer DJ Perera. Their guidance and support will be critical as we raise awareness and create meaningful change.
 

Back in the office, our mental health work gets a boost through an exciting partnership with Sesame Workshop, and we announced new research on trust in elections.

Washington Conference Recap: Bold Solutions and Invaluable Insights 

The Washington Conference is a unique tradition that reflects our long history of working with every White House administration since our founding era in the 1940s. During the most recent conference, held in April, our Board members and leadership heard from prominent journalists from NPR, NBC, PBS, Fox News, The New York Times, and The Washington Post on topics including polarization, politics, the upcoming election cycle, and the Supreme Court. We also met with top West Wing staff from the Biden-Harris Administration—including a special session with Vice President Kamala Harris. Check out the highlights!

New Board Members Bring Fresh Perspective to Drive Lasting Impact

We are honored to welcome 19 esteemed senior marketing, media and business executives to our Board of Directors. Whether they are lending their individual expertise, providing the unparalleled support of their organizations, or motivating the communications industry at large to create meaningful purpose-driven work, our Board contributes their talents and insight to ensure our campaigns are effective and impactful. Get to know our newest members!

Meet Our New Chief Media Officer: DJ Perera

We are excited to announce that DJ Perera, accomplished media executive, has joined the Ad Council as our chief media officer. Her in-depth understanding of digital technologies, extensive media background, and love for storytelling will be essential as we continue to evolve our media model. In her role, DJ will develop strategic partnerships across the media ecosystem – using pro bono and paid media elements to enhance our impact, develop engagement strategies in website development, and lead the exploration of trends in consumer engagement and innovation in media and technology. Get to know the person behind the title!

Sesame Partnership Promotes Kids’ Mental Health with a New Original Song

As we continue to prioritize mental health awareness, our Sound It Out campaign is proud to partner with Sesame Workshop to release an original song for parents to navigate mental health conversations with their kids. Offered in both English and Spanish, "Me & My Grown-Up" uses familiar faces to help families identify, manage and communicate their emotions. Check out the latest creative!

More News:
  • The latest report from the Ad Council Research Institute and the Campaign Legal Center explores Americans’ distrust of the election process and identifies solutions to rebuild voter trust and confidence.
  • New research by the Ad Council Research Institute and the Joyce Foundation uncovers key attitudes towards extreme risk protection orders and identifies how to effectively empower Americans to utilize these gun violence prevention laws. 
  • New data from our End Family Fire campaign shows that 52 percent of respondents living in gun-owning households report recognition of the campaign designed to encourage safe gun storage.
  • In a recent AdLibbing article, we define greenwashing – and its many shades – as well as offer resources for marketers to recognize deceptive marketing practices.    
  • Also on the blog, GWI’s Senior Trends Manager Laura Connell breaks down how Americans feel about the changing social landscape and the role brands play in driving cultural change.

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