How low-cost outreach efforts increased Marketplace enrollment
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Monday, April 24, 2023 | The Latest Research, Commentary, And News From
Health Affairs

Dear John,

Health Affairs is hiring a Senior Account Executive. Responsibilities of
this position include expanding advertising and sponsorship revenues,
with an emphasis on prospecting and building business and developing key
partnerships. Learn more and apply today
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Personalized Outreach And Marketplace Enrollment

In this month's Health Affairs, Andrew Feher and colleagues share
their findings from two large-scale randomized controlled trials during
the 2021 and 2022 coverage years in Covered California, California's
Affordable Care Act Marketplace.

The authors conducted trials to examine the effects of low-cost,
personalized outreach efforts
<[link removed]>
to uninsured people who were eligible for zero-premium cost-sharing
reduction (CSR) silver plans through the Affordable Care Act (ACA)
Marketplaces.

"The trials were designed to increase awareness of low-cost coverage
options and to simplify the enrollment decision by highlighting the most
generous cost-sharing reduction (CSR) silver plan for which a household
was eligible," the authors explain.

Feher and colleagues find that the trials increased Marketplace
enrollment across the two experiments before and after the introduction
of zero-premium plans in the state.

"Personalized 'You could enroll in a Silver 94 health plan with no
monthly premium' letters and emails increased enrollment, CSR silver
plan take-up, and $1 per month or zero-premium CSR silver 94 plan
take-up," they report.

Read More
<[link removed]>


Want to hear more about this research? Join us on Wednesday, April 26,
for a Journal Club featuring Andrew Feher
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as he discusses the findings and methods of research.

Elsewhere At Health Affairs

Today in Forefront, Tony Coelho argues that in implementing the
Inflation Reduction Act's drug negotiation provisions
<[link removed]>,
CMS should state explicitly it will follow the law and stay true to its
commitment to health equity by not using quality-adjusted life-years or
similar metrics.

Read more on Forefront
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and learn more about how you can contribute
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to the publication.

 

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Health Affairs Branded Post:
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Daily Digest

Personalized Letters And Emails Increased Marketplace Enrollment Among
Households Eligible For Zero-Premium Plans
<[link removed]>
Andrew Feher

In Medicare Drug Price Negotiations, Avoid Metrics Steeped In Stigma
<[link removed]>

Tony Coelho

[link removed]

Last week's quiz <[link removed]> asked "An
estimated 1.3 million people who are eligible for free or nearly free
cost-sharing reduction options through the ACA Marketplaces remain
uninsured. There are evidence-based methods that can improve Marketplace
enrollment. Which method below has demonstrated increased enrollment?

The answer is: Personalized letters and emails to those eligible.

Read more from the paper "Personalized Letters And Emails Increased
Marketplace Enrollment Among Households Eligible For Zero-Premium Plans
<[link removed]>."

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contributing to the leading research and analysis on improving health
policy and health care.

Our team contains a deep bench of experienced professionals in health
policy, dedicated to making health care better. Below are the current
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* Director of Finance
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About Health Affairs

Health Affairs is the leading peer-reviewed journal
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health care, and policy. Published monthly by Project HOPE, the journal
is available in print and online. Late-breaking content is also found
through healthaffairs.org <healthaffairs.org>, Health Affairs Today
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Update <[link removed]>.  

Project HOPE <[link removed]> is a global health and
humanitarian relief organization that places power in the hands of local
health care workers to save lives across the globe. Project HOPE has
published Health Affairs since 1981.

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