Monday, April 24, 2023 | The Latest Research, Commentary, And News From Health Affairs
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Personalized Outreach And Marketplace
Enrollment
In this month’s Health
Affairs, Andrew Feher and colleagues share their findings from two large-scale randomized controlled trials during the 2021 and 2022 coverage years in Covered California, California’s Affordable Care Act Marketplace.
The authors conducted trials to examine the effects of low-cost, personalized outreach efforts to uninsured people
who were eligible for zero-premium cost-sharing reduction (CSR) silver plans through the Affordable Care Act (ACA) Marketplaces.
"The trials were designed to increase awareness of low-cost coverage options and to simplify the enrollment decision by highlighting the most generous cost-sharing reduction (CSR) silver plan for which a household was eligible," the authors explain.
Feher and colleagues find that the trials increased Marketplace enrollment across the two experiments before and after the introduction of zero-premium plans in the state.
"Personalized ‘You could enroll in a Silver 94 health plan with no monthly premium’ letters and emails increased enrollment, CSR silver plan take-up, and $1 per month or zero-premium CSR silver 94 plan take-up," they report.
Want to hear more about this research? Join us on Wednesday, April 26, for a Journal Club featuring Andrew Feher as he discusses the findings and methods of research.
Last week's quiz asked "An estimated 1.3 million people who are eligible for free or nearly free cost-sharing reduction options through the ACA Marketplaces remain uninsured. There are evidence-based methods that can improve Marketplace enrollment. Which method below has demonstrated
increased enrollment?
The answer is: Personalized letters and emails to those eligible.
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