Subject: Reversing Overdoses, Saving Lives

From	The Ad Council <[email protected]>
Subject	Reversing Overdoses, Saving Lives
Date	April 13, 2023 6:45 PM

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Create+Change April 2023 =20

As we continue to foster an environment where everyone can thrive, we are p=
roud to work with our partners to raise awareness of the most pressing soci=
al issues of our time. From our work with the White House Office of Nationa=
l Drug Control Policy to educate the public on the life-saving benefits of =
Naloxone in opioid-related incidents, to our partnership with NASCAR and th=
e Alzheimer=E2=80=99s Association on the importance of early detection of A=
lzheimer=E2=80=99s disease =E2=80=93 we are expanding the national conversa=
tion on health. From our collaboration with Amazon to deliver an interactiv=
e experience to navigate mental health conversations with teens, to working=
alongside local heroes creating lasting impact within their communities =
=E2=80=93 we are finding innovative ways to connect, inform and inspire. Le=
arn more about our work on our social impact campaigns, plus what=E2=80=99s=
going on around the Ad Council. =20

A Partnership with the White House to Continue to Address Opioid Crisis

Last week, we launched the next phase of our holistic approach to address t=
he opioid crisis. This effort, in partnership with the White House Office o=
f National Drug Control Policy, builds on our existing Real Deal on Fentany=
l platform to highlight the importance of carrying Naloxone =E2=80=93 a med=
icine used to reverse opioid overdoses. In a recent NBC Nightly News exclus=
ive, social influencers joined us to spread awareness and empower young adu=
lts to take action against the dangers of fentanyl. The rise in opioid-rela=
ted deaths in the U.S. continues to be one of the most pressing issues faci=
ng American youth today. By arming them with critical information about Nal=
oxone, young adults will be prepared to take action to save the life of a f=
amily member, a friend or another person in need.

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New PSA Featuring NASCAR=E2=80=99s Ryan Blaney Promotes Early Alzheimer=E2=
=80=99s Detection

There are currently six million Americans living with Alzheimer=E2=80=99s, =
yet only about half have been diagnosed =E2=80=93 a diagnosis which often h=
appens in the later stages of the disease. To promote the importance of ear=
ly detection, we partnered with the Alzheimer's Association and NASCAR to r=
aise awareness through a new powerful PSA. The spot features NASCAR driver =
Ryan Blaney delivering a personal message about his family's experience wit=
h Alzheimer's following his Grandpa Lou's diagnosis.

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Amazon Partnership Uses Music and Technology to Support Emotional Wellness =
in Teens

As we deepen our commitment to address mental health and wellness among our=
most vulnerable communities, we are proud to partner with Amazon to launch=
=E2=80=9CWhen You Can=E2=80=99t Say It, Play It=E2=80=9D =E2=80=93 an inte=
ractive, first-of-its-kind experience to help parents and caregivers naviga=
te difficult conversations with teens through music. Offered in both Englis=
h and Spanish, the tool allows parents to leverage Amazon Music=E2=80=99s l=
ibrary to curate playlists for their teens based on a range of emotions. Ou=
r collaboration with Amazon helps raise awareness and normalize mental heal=
th conversations with teens. Read more to learn how we=E2=80=99re using inn=
ovation and technology to create an open and honest dialogue.

[link removed]
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Community Changemakers Celebrated for Lasting Social Impact Work

Each year, at our Annual Public Service Award Dinner, we not only celebrate=
the leaders and organizations that make our social impact campaigns possib=
le =E2=80=93 but the dedicated community leaders across the country who wor=
k with us to inspire change at the local level. We had the privilege to hon=
or five of those changemakers at our last Annual Dinner. Their stories of i=
mpact highlight the power of community voices as a tool to create lasting c=
hange and remind us that when presented with a moment of decision-making, w=
e each have the power to act. We invite you to learn more about their journ=
ey as they share their hopes, motivations and tips to inspire others to mee=
t the moment.

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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
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e working to turn the tide on opioid-related deaths.</p><div style=3D"displ=
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<p style=3D=
"text-align:right"><a style=3D"color:rgb( 27 , 120 , 160 );text-decoration:=
underline" href=3D"[link removed]
ms=3DMzQ4ODI4NzMS1&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D=
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nk" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noop=
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errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
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ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer"><span style=3D"color:#808080;font-family:'roboto' , s=
ans-serif;font-size:11px"><u>View in Browser</u></span></a></p></div>
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t:100%;background-color:transparent;" data-content-item-id=3D"9017325e-6d5a=
-467c-a3ef-b3abf761a6a2">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>


<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2">
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ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"9017325e-6=
d5a-467c-a3ef-b3abf761a6a2">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
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<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzQ4ODI4NzMS1&kn=3D21&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQwMzU0NzA2=
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f-4355-ab77-834d18b6b492.png?resize=255px%3A75px" alt=3D"Ad Council Cr=
eate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:25=
5px!important;" width=3D"255"/>
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ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2">
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"9017325e-6=
d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
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ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
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<td style=3D"padding-right:10px=
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<p styl=
e=3D"text-align:center">APRIL 2023</p></div>
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=3D"before"></td>


<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2"=
>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"9017325e-6=
d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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</td>
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</div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"9017325e-6=
d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">

<p><span =
style=3D"font-family:'roboto' , sans-serif">As we continue to foster an env=
ironment where everyone can thrive, we are proud to work with our partners =
to raise awareness of the most pressing social issues of our time. From our=
work with the White House Office of National Drug Control Policy to educat=
e the public on the life-saving benefits of Naloxone in opioid-related inci=
dents, to our partnership with NASCAR and the Alzheimer=E2=80=99s Associati=
on on the importance of early detection of Alzheimer=E2=80=99s disease =E2=
=80=93 we are expanding the national conversation on health. From our colla=
boration with Amazon to deliver an interactive experience to navigate menta=
l health conversations with teens, to working alongside local heroes creati=
ng lasting impact within their communities =E2=80=93 we are finding innovat=
ive ways to connect, inform and inspire. Learn more about our work on our s=
ocial impact campaigns, plus what=E2=80=99s going on around the Ad Council.=
</span></p></div>
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d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
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d5a-467c-a3ef-b3abf761a6a2">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
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<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<tr>
<td align=3D"center"> =
<a name=3D"WhiteHousePartnership" href=3D"[link removed]
entials1.com/ctt?ms=3DMzQ4ODI4NzMS1&kn=3D8&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34882873/eef71bf5-e99=
5-44c0-906e-bf9803b051c1.jpg?resize=640px%3A290px" alt=3D"A Partnershi=
p with the White House to Continue to Address Opioid Crisis" border=3D"0" =
style=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"=
/>
</a>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"9017325e-6=
d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">

<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>A Partnership with the White House to Continue to Addr=
ess Opioid Crisis</strong></span></h1></div>
</td>
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</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"9017325e-6=
d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<p>Last w=
eek, we launched the next phase of our holistic approach to address the opi=
oid crisis. This effort, in <a style=3D"color:#1b78a0;text-decoration:under=
line" href=3D"[link removed]
&kn=3D1&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" na=
me=3D"WhiteHouse" data-key=3D"aff6ab14-013c-46d7-a77f-293086513eff:0682278=
2-4078-46c7-ab01-c50c81e700ea" target=3D"_blank" rel=3D"noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><strong><u>partnership with =
the White House</u></strong></a> Office of National Drug Control Policy, bu=
ilds on our existing Real Deal on Fentanyl platform to highlight the import=
ance of carrying Naloxone =E2=80=93 a medicine used to reverse opioid overd=
oses. In a recent <a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" name=3D"NBC=
News" data-key=3D"b8f2690d-3f04-4d8f-9baa-3ef1ea70adec:d940b8f9-80f3-4e99-=
b9a8-f3811a70db2b" target=3D"_blank" rel=3D"noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer"><strong><u>NBC Nightly News</u></strong>=
</a> exclusive, social influencers joined us to spread awareness and empowe=
r young adults to take action against the dangers of fentanyl. The rise in =
opioid-related deaths in the U.S. continues to be one of the most pressing =
issues facing American youth today. By arming them with critical informatio=
n about Naloxone, young adults will be prepared to take action to save the =
life of a family member, a friend or another person in need.</p></div>
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=3D"before"></td>


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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2"=
>
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d5a-467c-a3ef-b3abf761a6a2">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
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rder-box;">
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<td align=3D"center"> =
<a name=3D"EarlyAlzheimersDetection" href=3D"[link removed]
essentials1.com/ctt?ms=3DMzQ4ODI4NzMS1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0=
&j=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34882873/95c55852-422=
7-47ab-ae51-2aa06e2edf86.jpg" alt=3D"NASCAR=E2=80=99s Ryan Blaney Promotes =
Early Alzheimer=E2=80=99s Detection" border=3D"0" style=3D"width:100%;disp=
lay:block;max-width:100%!important;" width=3D"640"/>
</a>
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=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>New PSA Featuring NASCAR=E2=80=99s Ryan Blaney Promote=
s Early Alzheimer=E2=80=99s Detection</strong></span></h1></div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
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d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<p><span =
style=3D"font-family:'roboto' , sans-serif">There are currently six million=
Americans living with Alzheimer=E2=80=99s, yet only about half have been d=
iagnosed =E2=80=93 a diagnosis which often happens in the later stages of t=
he disease. To promote the importance of early detection, we partnered with=
the Alzheimer's Association and NASCAR to raise awareness through a new po=
werful PSA. The spot features NASCAR driver Ryan Blaney delivering a </span=
><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzQ4ODI4NzMS1&kn=3D2&r=3DNDYyNTQxMDI1Njk=
3S0&b=3D0&j=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" name=3D"RyanBlaneyMessage" d=
ata-key=3D"b605e870-5262-4b5b-8eb7-a70200def8b5:acd6818e-20a5-4c1d-9923-c30=
4ac689952" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer=
"><span style=3D"font-family:'roboto' , sans-serif"><strong><u>personal mes=
sage</u></strong></span></a><span style=3D"font-family:'roboto' , sans-seri=
f"> about his family's experience with Alzheimer's following his Grandpa Lo=
u's diagnosis.</span></p></div>
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=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
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d5a-467c-a3ef-b3abf761a6a2">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<td align=3D"center"> =
<a name=3D"AmazonPartnershipImg" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzQ4ODI4NzMS1&kn=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34882873/e3690845-5be=
1-451f-9cdb-276223cc9795.jpg?resize=640px%3A290px" alt=3D"Amazon Partn=
ership Uses Music and Technology to Support Emotional Wellness in Teens" b=
order=3D"0" style=3D"width:100%;display:block;max-width:640px!important;" w=
idth=3D"640"/>
</a>
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<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Amazon Partnership Uses Music and Technology to Suppor=
t Emotional Wellness in Teens</strong></span></h1></div>
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d5a-467c-a3ef-b3abf761a6a2">
<div>
<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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<p><span =
style=3D"font-family:'roboto' , sans-serif">As we deepen our commitment to =
address mental health and wellness among our most vulnerable communities, w=
e are proud to partner with Amazon to launch =E2=80=9CWhen You Can=E2=80=99=
t Say It, Play It=E2=80=9D =E2=80=93 an interactive, first-of-its-kind expe=
rience to help parents and caregivers navigate difficult conversations with=
teens through music. Offered in both English and Spanish, the tool allows =
parents to leverage Amazon Music=E2=80=99s library to curate playlists for =
their teens based on a range of emotions. Our collaboration with Amazon hel=
ps raise awareness and normalize mental health conversations with teens. </=
span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
nks.mail1.spopessentials1.com/ctt?ms=3DMzQ4ODI4NzMS1&kn=3D7&r=3DNDYyNTQxMDI=
1Njk3S0&b=3D0&j=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" name=3D"AmazonPartnership=
" data-key=3D"4dc438b8-6cb8-4764-b12b-54d13bb85bd0:750308fc-4e63-4edd-b11e=
-753a7e35e5cf" target=3D"_blank" rel=3D"noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-s=
erif"><strong>Read more</strong></span></a><span style=3D"font-family:'robo=
to' , sans-serif"> to learn how we=E2=80=99re using innovation and technolo=
gy to create an open and honest dialogue.</span></p></div>
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round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<td align=3D"center"> =
<a name=3D"CommunityChangemakers" href=3D"[link removed]
entials1.com/ctt?ms=3DMzQ4ODI4NzMS1&kn=3D23&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34882873/8977a7c6-f4e=
f-439f-a897-70bfe465edae.jpg?resize=640px%3A290px" alt=3D"Community Ch=
angemakers Celebrated for Lasting Social Impact Work" border=3D"0" style=
=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
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<table data-content-item-id=3D"9017325e-6d5a-467c-a3ef-b3abf761a6a2" border=
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ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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;padding-top:20px;padding-bottom:10px;padding-left:35px;">

<h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Community Changemakers Celebrated for Lasting Social I=
mpact Work </strong></span></h1></div>
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<p><span =
style=3D"font-family:'roboto' , sans-serif">Each year, at our Annual Public=
Service Award Dinner, we not only celebrate the leaders and organizations =
that make our social impact campaigns possible =E2=80=93 but the dedicated =
community leaders across the country who work with us to inspire change at =
the local level. We had the privilege to honor five of those changemakers a=
t our last Annual Dinner. Their stories of impact highlight the power of co=
mmunity voices as a tool to create lasting change and remind us that when p=
resented with a moment of decision-making, we each have the power to act. W=
e invite you to </span><a style=3D"color:#1b78a0;text-decoration:underline"=
href=3D"[link removed]
=3D5&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQwMzU0NzA2MAS2&mt=3D1&rt=3D0" name=
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oto' , sans-serif"><strong>learn more</strong></span></a><span style=3D"fon=
t-family:'roboto' , sans-serif"> about their journey as they share their ho=
pes, motivations and tips to inspire others to meet the moment.</span></p><=
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<p st=
yle=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto'=
, sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-ali=
gn:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;f=
ont-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-alig=
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Create+Change April 2023

As we continue to foster an environment where everyone can thrive, we are proud to work with our partners to raise awareness of the most pressing social issues of our time. From our work with the White House Office of National Drug Control Policy to educate the public on the life-saving benefits of Naloxone in opioid-related incidents, to our partnership with NASCAR and the Alzheimer’s Association on the importance of early detection of Alzheimer’s disease – we are expanding the national conversation on health. From our collaboration with Amazon to deliver an interactive experience to navigate mental health conversations with teens, to working alongside local heroes creating lasting impact within their communities – we are finding innovative ways to connect, inform and inspire. Learn more about our work on our social impact campaigns, plus what’s going on around the Ad Council.

A Partnership with the White House to Continue to Address Opioid Crisis

Last week, we launched the next phase of our holistic approach to address the opioid crisis. This effort, in partnership with the White House Office of National Drug Control Policy, builds on our existing Real Deal on Fentanyl platform to highlight the importance of carrying Naloxone – a medicine used to reverse opioid overdoses. In a recent NBC Nightly News exclusive, social influencers joined us to spread awareness and empower young adults to take action against the dangers of fentanyl. The rise in opioid-related deaths in the U.S. continues to be one of the most pressing issues facing American youth today. By arming them with critical information about Naloxone, young adults will be prepared to take action to save the life of a family member, a friend or another person in need.

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New PSA Featuring NASCAR’s Ryan Blaney Promotes Early Alzheimer’s Detection

There are currently six million Americans living with Alzheimer’s, yet only about half have been diagnosed – a diagnosis which often happens in the later stages of the disease. To promote the importance of early detection, we partnered with the Alzheimer's Association and NASCAR to raise awareness through a new powerful PSA. The spot features NASCAR driver Ryan Blaney delivering a personal message about his family's experience with Alzheimer's following his Grandpa Lou's diagnosis.

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Amazon Partnership Uses Music and Technology to Support Emotional Wellness in Teens

As we deepen our commitment to address mental health and wellness among our most vulnerable communities, we are proud to partner with Amazon to launch “When You Can’t Say It, Play It” – an interactive, first-of-its-kind experience to help parents and caregivers navigate difficult conversations with teens through music. Offered in both English and Spanish, the tool allows parents to leverage Amazon Music’s library to curate playlists for their teens based on a range of emotions. Our collaboration with Amazon helps raise awareness and normalize mental health conversations with teens. Read more to learn how we’re using innovation and technology to create an open and honest dialogue.

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Community Changemakers Celebrated for Lasting Social Impact Work

Each year, at our Annual Public Service Award Dinner, we not only celebrate the leaders and organizations that make our social impact campaigns possible – but the dedicated community leaders across the country who work with us to inspire change at the local level. We had the privilege to honor five of those changemakers at our last Annual Dinner. Their stories of impact highlight the power of community voices as a tool to create lasting change and remind us that when presented with a moment of decision-making, we each have the power to act. We invite you to learn more about their journey as they share their hopes, motivations and tips to inspire others to meet the moment.

[link removed]

The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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