JANUARY 31, 2020: When the Kansas City Chiefs and San Francisco 49ers meet on the football field Sunday, American consumers will spend an estimated $17.2 billion to enjoy the event.[1] ([link removed])
According to the National Retail Federation (NRF), 194 million adults will spend an average of $88.65 each. The vast majority of that money (80%) will be spent on food and drink. Another 11% will be spent on team merchandise. New TV’s, decorations, and furniture round out the spending for the big game.[1] ([link removed])
Forty-seven percent (47%) of men say the game itself is the most important part of the event. Just 19% of women agree.[1] ([link removed])
* Twenty percent (20%) of women see the commercials as most important along with 13% of men.
* 14% of women are most interested in the halftime show, a view shared by 7% of men.
* 29% of women won’t be watching. Neither will 18% of men.[1] ([link removed])
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_Scott Rasmussen is an editor-at-large for Ballotpedia, the Encyclopedia of American Politics. He is a senior fellow for the study of self-governance at the King’s College in New York. His most recent book, ** Politics Has Failed: America Will Not ([link removed])
** , ([link removed])
was published by the Sutherland Institute in August 2018._
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