January 31, 2020: When the Kansas City Chiefs and San Francisco 49ers meet on the football field Sunday, American consumers will spend an estimated $17.2 billion to enjoy the event.^[1]

According to the National Retail Federation (NRF), 194 million adults will spend an average of $88.65 each. The vast majority of that money (80%) will be spent on food and drink. Another 11% will be spent on team merchandise. New TV’s, decorations, and furniture round out the spending for the big game.^[1]

Forty-seven percent (47%) of men say the game itself is the most important part of the event. Just 19% of women agree.^[1]

• Twenty percent (20%) of women see the commercials as most important along with 13% of men.
• 14% of women are most interested in the halftime show, a view shared by 7% of men.
• 29% of women won’t be watching. Neither will 18% of men.^[1]

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Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.

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