From TV Ad From MoveOn <[email protected]>
Subject MoveOn vs. Fox News
Date April 6, 2023 9:31 PM
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Dear MoveOn member,

We finally found a way to pierce the armor shielding viewers from the
truth about the lies Fox News told them about the 2020 election!

You'll recall that we produced a TV spot last month called "Lied To You,"
which speaks directly to Fox News viewers. The ad reveals texts and emails
from Fox News hosts and executives showing that they knew Donald Trump and
his team were lying when they pushed the Big Lie.^1 Fox News, of course,
refused to air it, so we looked for another way to get the message to
their viewers.^2

And find one we did!

We began running the ad on strategic social media sites to targeted
audiences, and, after only a week, it racked up over 1 million views by
people who like Fox News! That means we are reaching more deeply into
Tucker Carlson's 3.5 million viewers than ever before.^3

It also means that if we can run this remarkable ad, produced by our
crackerjack digital media team, for a few more weeks, we might be able to
double the number of Fox News viewers who are watching it.

And doubling the viewership means driving the wedge between Fox and its
viewers even more deeply.

However, we have completely expended our current run of this ad, and we
need to know if you want us to keep trying to reach Fox viewers so they
can learn the truth about Tucker Carlson, Laura Ingraham, Sean Hannity,
and Rupert Murdoch.



If you want us to spread this ad to another million Fox viewers, please
make a $3 donation today.

[ [link removed] ]Yes, I'll donate!



John, we don't usually share our ad results publicly, but these
results are so powerful that we had to share them with you. Here are the
details: As of today, the ad has been watched over 2 million times, with
535,000 views by our supporters, 552,000 views by people who have
expressed interest in both progressive and right-wing causes, and a
whopping 1.054 million views by Fox viewers.

And the Fox viewers aren't just glancing at the ad and moving on; they're
watching it. In fact, our right-wing audience actually watches the ad all
the way through way more often than a more progressive audience.

Honestly, these results far exceeded our expectations. That's why we are
reaching out to see if you want us to double down on these results. The
significance of doubling or tripling viewership will be immeasurable as we
work to break the growing white supremacist, right-wing stranglehold on
parts of America.

This is a make-or-break moment for the right-wing propaganda empire Fox
has built. In less than two weeks, Fox News will have to defend itself in
court against Dominion Voting Systems' $1.6 billion defamation lawsuit for
presenting conspiracy theories about the 2020 elections that they knew to
be bogus as real news.^4 The next few weeks are critical to ending Fox's
grip on our country.

The New York Times calls this moment "a rare reckoning."^5

Now is not the time to let up. Indeed, it is time to hit the gas pedal so
we can stop the racist, misogynist, transphobic media juggernaut in its
tracks. But we can do it only with your financial support.



[ [link removed] ]Will you donate $3 now to help us expose Tucker Carlson
and Fox News to another one million Fox viewers?



Thanks for all you do.

–David, Jaira, Anne, Emma, and the rest of the team

Sources:

1. "What Fox News Hosts Said Privately vs. Publicly About Voter Fraud,"
The New York Times, February 25, 2023
[link removed]

2. "Fox News Rejects Ad From Progressive Group Highlighting Stars’ Damning
Texts," The Daily Beast, February 27, 2023
[link removed]

3. "With 3.5 Million Viewers, Tucker Carlson Has The Week’s Highest-Rated
Cable News Show," Forbes, February 14, 2023
[link removed]

4. "Trump and Fox News, Twin Titans of Politics, Hit With Back-to-Back
Rebukes," The New York Times, April 1, 2023
[link removed]

5. Ibid.
Want to support MoveOn's work? Together, we must work to end the
filibuster, codify abortion rights into law, and defend our freedoms, our
families, and our futures. We can accomplish all this and more, but only
if we work together.

Will you chip in right now to power our critical work?



[ [link removed] ]Click here to chip in $3, or whatever you can afford.





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