Dear MoveOn member,
We finally found a way to pierce the armor shielding viewers from the truth about the lies Fox News told them about the 2020 election!
You'll recall that we produced a TV spot last month called "Lied To You," which speaks directly to Fox News viewers. The ad reveals texts and emails from Fox News hosts and executives showing that they knew Donald Trump and his team were lying when they pushed the Big Lie.1 Fox News, of course, refused to air it, so we looked for another way to get the message to their viewers.2
And find one we did!
We began running the ad on strategic social media sites to targeted audiences, and, after only a week, it racked up over 1 million views by people who like Fox News! That means we are reaching more deeply into Tucker Carlson's 3.5 million viewers than ever before.3
It also means that if we can run this remarkable ad, produced by our crackerjack digital media team, for a few more weeks, we might be able to double the number of Fox News viewers who are watching it.
And doubling the viewership means driving the wedge between Fox and its viewers even more deeply.
However, we have completely expended our current run of this ad, and we need to know if you want us to keep trying to reach Fox viewers so they can learn the truth about Tucker Carlson, Laura Ingraham, Sean Hannity, and Rupert Murdoch.
If you want us to spread this ad to another million Fox viewers, please make a $3 donation today.
John, we don't usually share our ad results publicly, but these results are so powerful that we had to share them with you. Here are the details: As of today, the ad has been watched over 2 million times, with 535,000 views by our supporters, 552,000 views by people who have expressed interest in both progressive and right-wing causes, and a whopping 1.054 million views by Fox viewers.
And the Fox viewers aren't just glancing at the ad and moving on; they're watching it. In fact, our right-wing audience actually watches the ad all the way through way more often than a more progressive audience.
Honestly, these results far exceeded our expectations. That's why we are reaching out to see if you want us to double down on these results. The significance of doubling or tripling viewership will be immeasurable as we work to break the growing white supremacist, right-wing stranglehold on parts of America.
This is a make-or-break moment for the right-wing propaganda empire Fox has built. In less than two weeks, Fox News will have to defend itself in court against Dominion Voting Systems' $1.6 billion defamation lawsuit for presenting conspiracy theories about the 2020 elections that they knew to be bogus as real news.4 The next few weeks are critical to ending Fox's grip on our country.
The New York Times calls this moment "a rare reckoning."5
Now is not the time to let up. Indeed, it is time to hit the gas pedal so we can stop the racist, misogynist, transphobic media juggernaut in its tracks. But we can do it only with your financial support.
Thanks for all you do.
–David, Jaira, Anne, Emma, and the rest of the team
Sources:
1. "What Fox News Hosts Said Privately vs. Publicly About Voter Fraud," The New York Times, February 25, 2023
https://act.moveon.org/go/170615?t=4&akid=349134%2E40999114%2E-3Rh6n
2. "Fox News Rejects Ad From Progressive Group Highlighting Stars’ Damning Texts," The Daily Beast, February 27, 2023
https://act.moveon.org/go/170604?t=6&akid=349134%2E40999114%2E-3Rh6n
3. "With 3.5 Million Viewers, Tucker Carlson Has The Week’s Highest-Rated Cable News Show," Forbes, February 14, 2023
https://act.moveon.org/go/171895?t=8&akid=349134%2E40999114%2E-3Rh6n
4. "Trump and Fox News, Twin Titans of Politics, Hit With Back-to-Back Rebukes," The New York Times, April 1, 2023
https://act.moveon.org/go/171896?t=10&akid=349134%2E40999114%2E-3Rh6n
5. Ibid.
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