From Carolyn Hoskin, Greenpeace <[email protected]>
Subject How to turn clothes into activism
Date March 31, 2023 9:02 AM
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Hi John,

Two major moments are coming up…join the Warm this Winter mass lobby: [link removed], running across the country in April, and Extinction Rebellion’s The Big One: [link removed], between 21-24 April.

Will you be there? It’s time to let the world know how you really feel, so why not wear the Greenpeace message loud and proud?: [link removed]

We believe that our biggest act of resistance is to stand together - full of passion and determined hope, united in our joint vision of the world we want to live in. Earlier this year, we asked you, our wonderful supporters, to add your visions to our wall and 65,000 of you did: [link removed]

Greenpeace supporter Kaye Smith’s passionate plea was that we need “less talk, more action” - we’ve turned this slogan into a design that can be worn by everyone, everywhere.

So, let's shout it from the rooftops - LESS TALK, MORE ACTION. Get it this weekend with free shipping.

Choose your slogan top here: [link removed]

A home to all:

In honour of International Forests Day last week, we released new designs which show our appreciation for our global forests; homes to millions of people, biodiversity hotspots and the world's “air conditioning system”. Choose your favourite and get it this weekend with free postage.

Inspired by Brazilian Indigenous leader Sônia Guajajara (now Minister of Indigenous Peoples of Brazil) and her message to Tesco’s HQ in Hertfordshire a few years ago, we created “Forests Not Fires”. [1] She asked, “Do you know the impact your business is causing for the Indigenous People and the environment here in Brazil? The Amazon is burning, the environment is at risk. We need to think about the impact meat consumption has on Indigenous territories and across humanity.” [2]

John, did you know that Indigenous Peoples comprise less than 5% of the world’s population and yet protect 80% of the world’s biodiversity? We created a fingerprint tree design, to celebrate the strength and unwavering dedication Indigenous Peoples have for their homes and environment.

Forests are home to around 80% of the world’s land biodiversity working together in complex ecosystems. We created a new rainforest design with one thing in mind - the buzz of forest sounds - the howl of monkeys, roar of jaguars, rustle of crickets… We cannot let this fall silent.

Stirred by the ongoing devastating deforestation, we’re also breathing new life into this vital conversation of saving our forests, with our forest tree ring design.

Forests are vital in combating climate change, but we’re losing them at an alarming rate. We’ve decided to bring back an eye-catching tiger design, first used in 2015 when India’s Ministry of Home Affairs publicly moved against Greenpeace India’s campaigning on the environment. [3] Our work across the world continues, and we invite you to join us: [link removed]

Stroll through the collection here: [link removed]


Big blue news

We’re still riding the wave of emotion over the historic Global Ocean Treaty win earlier this month. [4] After almost two decades of broken negotiations and setbacks, people's power prevailed and we WON.

Celebrate this monumental occasion and let those around you know, by wearing one of the designs from our Protect the Oceans Collection.

Our striking designs can be worn on a t-shirt, sweatshirt or hoodie, in different fits, cuts and colours. Pick yours this weekend with free postage.

Surf the collection here: [link removed]

A beacon of hope:

​“You can kill people, you can sink ships, but you can't kill spirit. And the spirit of the warrior is still there”

Have you been watching the BBC series Murder in the Pacific? It details the sinking of our ship, the Rainbow Warrior, in 1985. [5]

Read about what happened next and spark a conversation about this life-changing event with one of our Rainbow Warrior designs. [6]

By supporting Greenpeace through buying a jumper, you are helping protect the planet we all love with environmentally friendly clothing, raising awareness of the cause and of course the money raised helps fund our planet-protecting campaigns. Order one today with free delivery.

Buy the icon here: [link removed]

Saving seabirds:

We have a chance to stop the UK government from continuing the destructive fishing of sandeels - a vital food source for marine life, such as puffins, in the North Sea. Will you help convince the government to take this vital action to protect the oceans?

We’ve placed boulders in the sea to stop destructive fishing practices and campaigned relentlessly to win a Global Ocean Treaty, so let’s keep the pressure up and get this petition through; sign it here: [link removed]

While you’re at it, help support our work in another way; wearing these important messages can spark inspiring conversations.

Get this puffin on your chest: [link removed]

Fancy something else?

Activism can be anything from scaling an oil rig, wearing a slogan tee, discussing issues with family and friends… Wearing how you feel plays a major role in communicating to those around you. We even myth busted what people might think about activism, have a read below. [8]

If you don’t want to pick up a campaign t-shirt, then why not consider one of our new totes? Use it for your shopping, on your daily commute, and let’s see how many chats we can start!

As with our t-shirts, hoodies and jumpers, all of the bags are printed in real time so there’s no overproduction and all items are delivered in plastic-free packaging [9].

We've been campaigning for many years to change the textile industry’s reliance on hazardous chemicals and now that the textiles industry is on its way to being Detox-ed, we’re excited to be working with Teemill who show the world how it should be done, making t-shirts, hoodies, sweatshirts and even tote bags for Greenpeace that meet the highest environmental and social standards. [10]

Get yours here with freepost: [link removed]

Thank you for all you do, I hope you enjoy wearing your Greenpeace messages as much as I do. You can find me in my Rainbow scoop top most days!

Carolyn Hoskin

Supporter Services Manager

P.S. We love to see our Greenpeace clothing out in the world, so share pics with us at our social channels using the hashtag #WearWhatYouFeel or by emailing [email protected].

NOTES:

[1] Guardian Article: Sônia Guajajara hails Brazil’s Indigenous ministry after Bolsonaro ‘turmoil’: [link removed]

[2] Indigenous leader demands Tesco drop forest destroyers in video appeal at supermarket’s HQ: [link removed]

[3] Why is Greenpeace India having to fight a Government crackdown?: [link removed]

[4] How people power helped protect the oceans: [link removed]

[5] Watch Murder in the Pacific here: [link removed]

[6] The sinking of the Rainbow Warrior and what happened next: [link removed]

[7] Five reasons why Greenpeace built another underwater boulder barrier: [link removed]

[8] Five things people get wrong about activism: [link removed]

[9] Greenpeace UK’s merchandise FAQs: [link removed]

[10] Destination Zero – Seven Years of Detoxing the Clothing Industry: [link removed]



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