As the industry shifts to e-cigarettes, tobacco companies rely on old tactics to market products to women
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March 30, 2023

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Old tactics, new products: how big tobacco targets women in e-cigarette marketing ([link removed])

Since the 1920’s, the tobacco industry has used women’s suffrage and equality movements to market cigarettes to women. Today, as the industry shifts its focus to e-cigarettes, tobacco companies are relying on the same tactics to market these products to women, using images and phrases that convey independence, glamour, fun, and health-consciousness.

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Tobacco-free screens: Changing the picture on the tobacco industry’s influence in popular entertainment ([link removed])

Join us for our next Truth Initiative Impact Series, a live event featuring a panel of renowned leaders in the field of tobacco control. This discussion will focus on the issue of tobacco prevalence in popular entertainment and how individuals in the entertainment industry can work to change the picture.

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How quitting nicotine can improve mental health ([link removed])

According to a body of peer-reviewed research gathered in a Truth Initiative report ([link removed]) , nicotine can worsen anxiety symptoms ([link removed]) and amplify feelings of depression ([link removed]) . The common misconception that nicotine relieves stress, anxiety, and depression, may be rooted in the cycle of nicotine withdrawal. The good news? Quitting can alleviate these symptoms and lead to long-term improved mental health.

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