Since our founding in 1966, NOW’s purpose is to take action through intersectional grassroots activism to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life.
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  Kim Villanueva. National Organization for Women · [email protected]
September 3, 2026 at 12:01 PM

Take Action with NOW Today

The fight for our rights is happening now — and your voice matters! YOUR VOICE. YOUR RIGHTS. YOUR POWER. Hi John,  This election season, your voice has the power to shape what comes next. The rights that generations of feminists fought to secure for us are under attack. Voting access. Reproductive f…
  Kim Villanueva. National Organization for Women · [email protected]
August 31, 2026 at 12:01 PM

Final Day: Double Your Gift for Equality

Help NOW defend our rights before the match expires tonight.FINAL HOURSThis $10,000 Match Expires at Midnight Tonight  MATCH MY GIFT Hi John, We’re so close to unlocking the full $10,000 match. This is the last mile. We’re almost at the finish line — and we can’t reach it without you.   Here are th…
  Kim Villanueva. National Organization for Women · [email protected]
August 28, 2026 at 4:05 PM

BREAKING: Update on Trump’s Dangerous FDA Nominee

Mifepristone Is Safer Than Lettuce! Mifepristone Is Safer Than Lettuce!  Hi John, Donald Trump wants to nominate a new FDA Commissioner to complete his anti-abortion, anti-woman agenda.    In a 2023 podcast interview, Dr. Heidi Overton called for the creation of “alternative systems” for publishing …
  Kim Villanueva. National Organization for Women · [email protected]
August 27, 2026 at 12:02 PM

We’re Almost There — Will You Help?

Double your impact and help protect our hard-won progress. Help NOW Unlock $10,000 MATCH MY GIFT Hi John, We’re closing in on our Women’s Equality Day Flash Match goal — but we still need your help to cross the finish line.  This year, we celebrated Women’s Equality Day amidst growing threats to e…
  Kim Villanueva. National Organization for Women · [email protected]
August 25, 2026 at 9:01 PM

We’ve Made Progress. Now Double Your Impact.

Celebrate Women’s Equality Day with a gift that will be matched dollar for dollar. Women’s Equality Day Match  Help NOW Unlock $10,000 MATCH MY GIFT Hi John,  You play a key role in advancing women’s equality. By supporting NOW, you are part of the progress we have made — and the fight still ahead…
  Kim Villanueva. National Organization for Women · [email protected]
August 23, 2026 at 12:00 PM

3 reasons everyone needs a will

This Make-A-Will Month, take an important step for the people and causes you love. This Make-A-Will Month, Plan for What Matters Most   Dear John,  For 60 years, NOW has fought to advance equality, defend our freedoms, and build power for women and girls. National Make-A-Will Month is an opportunity…
  Kim Villanueva. National Organization for Women · [email protected]
August 20, 2026 at 1:30 PM

Double Your Impact: Women’s Equality Day Flash Match

All gifts matched for a limited time! Women’s Equality Day Flash Match Starts Now!  Goal: $10,000  Deadline: August 31  MATCH MY GIFT Hi John,  Women’s Equality Day is right around the corner — and we’re celebrating with a special dollar-for-dollar match! This flash match is only available until A…
  Kim Villanueva. National Organization for Women · [email protected]
August 19, 2026 at 8:53 PM

BREAKING NEWS! Trump Nominates #1 Abortion Pill Foe FDA Commissioner!

Help NOW fight back.DEFEND ABORTION ACCESS FIGHT BACK NOW Hi John, This can’t wait.   Donald Trump took to Truth Social to boast he’s installing a fierce opponent of abortion rights as FDA Commissioner.  Dr. Heidi Overton has called mifepristone “teleabortion” and “abortion on demand” and has call…
  Kim Villanueva. National Organization for Women · [email protected]
August 6, 2026 at 12:01 PM

Less Than 90 Days....

What will you do to mobilize for voting rights?Grant Opportunities to Power Local Feminist Action    Hi John, We have less than 90 days until the 2026 midterm elections.    Less than 90 days to rally our communities for candidates who will defend abortion rights.  Less than 90 days to register our n…
  Kim Villanueva. National Organization for Women · [email protected]
August 4, 2026 at 12:01 PM

Fight Back for Women’s Equality

This August, help NOW keep building the movement women need.The Fight for Equality Needs YOU  GIVE NOW Dear John, All summer long, NOW members and supporters have sent a powerful message:  We will fight back. We will fight back against attacks on abortion rights and reproductive healthcare. Agains…
  Kim Villanueva. National Organization for Women · [email protected]
July 30, 2026 at 12:02 PM

The Fight Isn't Over. Join Us Today.

Make your gift by July 31 to receive your commemorative NOW bandanaThere's Still Time to Fight BackHi John,  For the past several weeks, supporters like you have powered our This Summer, We Fight Back campaign — and the response has been loud and clear. "Hell yes, we’ll fight back!” That’s what NOW …
  Kim Villanueva. National Organization for Women · [email protected]
July 28, 2026 at 2:05 PM

NOW Is Taking the Movement on the Road

Help bring NOW's movement to communities across the countryHi John,  This summer, NOW is taking our movement on the road with the Bring Another Chair tour — and we need your support to bring it to communities across the country.   The tour will introduce new feminists to NOW, amplify the work of loc…
  Kim Villanueva. National Organization for Women · [email protected]
July 23, 2026 at 12:01 PM

We’re Fighting Back!

We’re Off to a Great Start! Claim your 60th anniversary NOW bandana today! GIVE NOW Hi John, The fight back has begun, and it’s growing stronger every day! That’s because NOW members like you are refusing to stand by while anti-women extremists try to turn back the clock on our rights, our freedom…
  Kim Villanueva. National Organization for Women · [email protected]
July 16, 2026 at 12:02 PM

Here’s What You Can Do NOW

Take Action! Make a Difference!Take Action! Make a Difference!Hi John, What does fighting back for women’s rights look like?  It looks like this. It means turning outrage into action. When the Epstein files were released, we commissioned a nationwide survey to document how deeply Americans care abou…
  Kim Villanueva. National Organization for Women · [email protected]
July 15, 2026 at 12:01 PM

60 Years Strong: Celebrating the 2026 NOW Conference

Relive the highlights, honor our leaders, and carry the conference momentum into the fights ahead.60 Years Strong — and Ready for What’s Next!   Hi John, The 2026 NOW Conference was a powerful celebration of what this movement has built over the past six decades — and a clear reminder that NOW’s wor…
  Kim Villanueva. National Organization for Women · [email protected]
July 14, 2026 at 12:01 PM

This Summer, We Fight Back!

NOW’s Momentum Building Campaign Launches Today This Summer, We Fight Back!Dear John, The barrage of anti-woman attacks come at us nonstop — and many of us are asking the same question: What can we do right now?  The answer is: This Summer, We Fight Back. Together. As we navigate some of the biggest…
  Kim Villanueva. National Organization for Women · [email protected]
July 9, 2026 at 12:36 AM

Platner Is Out. NOW Stays in the Fight.

His campaign is over, but our work to protect women and girls is not.Platner Is Out Because Women Refused to Stay Silent  Dear John, Graham Platner has left the U.S. Senate race in Maine — a race he never should have run.     The allegations of sexual assault, his misogynistic online posts, reports …
  Kim Villanueva. National Organization for Women · [email protected]
July 2, 2026 at 12:01 PM

Make your support monthly today

Join the 28 Club to sustain the fight  Hi John,  I wanted to make sure you saw the message below about 28 Club, NOW’s new monthly giving community. We are building an inaugural group of monthly supporters who will help create a stronger, more reliable foundation for NOW’s work. Momentum is growing, …
  Kim Villanueva. National Organization for Women · [email protected]
June 29, 2026 at 12:03 PM

Make your support monthly today

Join the 28 Club to sustain the fight  Help Sustain Feminist Power Every Month JOIN 28 CLUB SUSTAIN THE MOVEMENT Hi John, You believe in feminist power. You believe in showing up. And you know this work does not stop after one action, one march, or one donation.  For nearly 60 years, NOW support…
  Kim Villanueva. National Organization for Women · [email protected]
June 26, 2026 at 12:02 PM

Don’t miss your NOW sticker pack

Join 28 Club with a monthly gift and help sustain NOW year-round Hi John,  I wanted to make sure you saw this invitation to join 28 Club, NOW’s new monthly giving community. Monthly gifts give NOW the steady support we need to stay organized, respond quickly, and keep building feminist power. Join …
  Kim Villanueva. National Organization for Women · [email protected]
June 25, 2026 at 12:02 PM

Help keep NOW ready for the fights ahead

Your monthly support fuels the daily reality of grassroots organizing Sustain the Movement. Claim Your Sticker Pack. Join today and we’ll send you an exclusive NOW sticker pack as our thank-you.  JOIN 28 CLUB Hi John, Supporting NOW every month is one of the simplest and most effective ways to he…
  Kim Villanueva. National Organization for Women · [email protected]
June 22, 2026 at 12:01 PM

Join the community carrying NOW forward

28 Club brings together monthly supporters sustaining the movement year-round. Join NOW's 28 Club and Power What Comes Next JOIN 28 CLUB Hi John, The women who founded NOW didn’t wait for someone else to act. They organized. They showed up. And they built a movement that continues nearly 60 years …
  Kim Villanueva. National Organization for Women · [email protected]
June 19, 2026 at 1:01 PM

This is what monthly support makes possible

28 Club members keep NOW ready to organize, mobilize, and respond This is why we launched 28 Club  Hi John, The fight for equality does not only happen during election years, court decisions, or headline-making moments. It happens every day.  It happens when advocates push back against attacks on r…
  Kim Villanueva. National Organization for Women · [email protected]
June 16, 2026 at 12:01 PM

Be One of the First to Join 28 Club

Join NOW's new monthly giving community and receive a commemorative sticker pack Hi John,  I wanted to make sure you saw this invitation to become one of the first members of 28 Club, NOW’s new monthly giving community.  28 Club honors the 28 women who founded NOW and brings together the supporters …
  Kim Villanueva. National Organization for Women · [email protected]
June 15, 2026 at 4:03 PM

Be One of the First to Join 28 Club

Join NOW's new monthly giving community and receive a commemorative sticker pack. A legacy they began. A movement you sustain. JOIN 28 CLUB SUSTAIN THE MOVEMENT Hi John, On June 30, 1966, twenty-eight women came together to launch what would become the National Organization for Women.  They didn't…
  Kim Villanueva. National Organization for Women · [email protected]
May 31, 2026 at 7:00 PM

Fwd: Final day: Help NOW unlock $100,000

Give before midnight and your gift will be doubled Hi John, I didn’t want you to miss this.  NOW’s Spring Match ends tonight at midnight. This is your last chance to receive a dollar-for-dollar match on your gift. We are so close to unlocking the full $100,000 match. Help us finish strong. Please gi…
  Kim Villanueva. National Organization for Women · [email protected]
May 31, 2026 at 12:00 PM

Final day: Help NOW unlock $100,000

Give before midnight and your gift will be doubledLast Chance to Double Your Gift  Match My Gift Hi John, NOW’s Spring Match ends at midnight tonight.  Give now and your gift will be matched dollar-for-dollar, up to $100,000. Match My Gift  We’re so close to hitting our goal — and your gift today c…
  Kim Villanueva. National Organization for Women · [email protected]
May 29, 2026 at 12:00 PM

48 hours left to double your gift

Give today, and help unlock the full match.48 Hours Left to Double Your Impact  Raised: $94,000Goal: $100,000Hi John, There’s less than 48 hours until our Spring Match deadline. Less than 48 hours for your gift to be matched dollar-for-dollar. Less than 48 hours to help NOW unlock the full $100,000 …
  Kim Villanueva. National Organization for Women · [email protected]
May 28, 2026 at 12:01 PM

The countdown starts now

Less than 72 hours left to double your impact!3 Days Left to Double Your Impact Raised: $90,000Goal: $100,000Hi John, There are only 3 days left in NOW’s Spring Match Campaign. Your support helps NOW organize, advocate, and fight back against attacks on our rights, our freedoms, and our future.  Gi…
  Kim Villanueva. National Organization for Women · [email protected]
May 27, 2026 at 12:01 PM

We’re almost there — will you help?

Give by Sunday and your gift will be doubledHelp us unlock the full $100,000 match Raised: $85,000 Goal: $100,000 Hi John, $100,000 is at stake, and we need your help to unlock it. Thanks to supporters across the country, NOW’s Spring Match Campaign is doubling the impact on every gift we receive th…
  Kim Villanueva. National Organization for Women · [email protected]
May 26, 2026 at 12:05 PM

One Week Left

Time is running out to double your impactDouble Your Impact GIVE NOW Hi John, One.  Week.  Left. The countdown starts now.   We are just $25,000 away from receiving the full match amount. A group of generous NOW supporters want to match your donation, dollar-for-dollar.  We can’t let them down. We …
  Kim Villanueva. National Organization for Women · [email protected]
May 21, 2026 at 12:05 PM

NOW Needs YOU

Help us unlock the full match before the deadlineYour Gift Can Help Unlock $100,000 Raised: $65,000Goal: $100,000Hi John, The end of our dollar-for-dollar Spring Match campaign is just around the corner. Our rights are on the line. Will you help us unlock the full $100,000 match by making your donat…
  Kim Villanueva. National Organization for Women · [email protected]
May 18, 2026 at 12:01 PM

Increase Your Impact to Fight Increasing Threats

We Can’t Let This Opportunity Go By This Is the Moment to Double Your ImpactHi John,  Aggression. Restrictions to lifesaving healthcare. Silencing women and children. The calling cards of the Far Right have become operating instructions for policies rushed into law. The threats to our rights and saf…
  Kim Villanueva. National Organization for Women · [email protected]
May 15, 2026 at 1:37 AM

SCOTUS Isn’t Done with Mifepristone!

This Fight Is Just Getting Started Mifepristone Is Protected—For Now. But This Fight Is Just Getting Started.  Hi John, I’m sending you this quick note because the U.S. Supreme Court just ruled to restore access to mifepristone.  But make no mistake — this isn’t a victory, or the end of our fight. A…
  Kim Villanueva. National Organization for Women · [email protected]
May 12, 2026 at 12:00 PM

Your Support Makes the Difference

Give now to double your support for NOW’s activism!Double Your Impact. Fuel the Fight.Hi John, The stakes for women couldn’t be any higher.  Every day, our rights are under attack. Our basic freedoms are on the line. We can’t afford to let our guard down – not even for a minute. This is the time to …
  Kim Villanueva. National Organization for Women · [email protected]
May 7, 2026 at 3:35 PM

This Fight Can’t Wait

The deadline to double your support for NOW is May 31.Hi John, I’m resending my email because this moment is too urgent to ignore. NOW refuses to stay quiet while our rights are under attack — and right now, your support can go twice as far. Every gift made before midnight on May 31 will be matched …
  Kim Villanueva. National Organization for Women · [email protected]
May 6, 2026 at 1:45 PM

Tell SCOTUS—Protect Access To Mifepristone!

Stand with NOW SCOTUS Is Moving Fast. We Must Move Faster. Hi John,  The U.S. Supreme Court is fast-tracking the biggest threat to abortion rights since it overturned Roe v. Wade. Will you help NOW be ready for this momentous decision?  Tomorrow, the Justices will receive briefs in the challenge to …
  Kim Villanueva. National Organization for Women · [email protected]
May 5, 2026 at 1:35 PM

Deadline Reminder!

DOUBLE the Impact of Your Support for NOW!Give Today and Double Your Impact  Hi John, Threats to our rights fill the headlines. Billionaires' misogynistic agendas dominate news cycles. From the petitions and marches to conversations with legislators and neighbors, you are essential to our movement. …
  Kim Villanueva. National Organization for Women · [email protected]
April 29, 2026 at 12:00 PM

NOW Honors Virginia Giuffre

Standing together. Believing survivors. Demanding change.Honoring Virginia Giuffre’s Courage and LegacyHi John,  On Saturday afternoon, I was honored to speak at a celebration of the life and legacy of Virginia Giuffre at a vigil within blocks of the White House.  It was a moving and emotional exper…
  Kim Villanueva. National Organization for Women · [email protected]
April 28, 2026 at 12:01 PM

Power the Work Ahead

Our Focus NOW! Fuel the Fight for Equality Hi John, I don’t have to tell you how busy NOW is today. We’re tasked with building a grassroots movement to defend our rights, our freedom, and our very lives.   This is the moment to draw the line — to defend the promise of equality and freedom for all. N…
  Kim Villanueva. National Organization for Women · [email protected]
April 21, 2026 at 12:01 PM

Why NOW? Ask Laura!

A NOW Activist’s Story The Personal Stories That Power Our Movement   Hi John, We’ve been asking NOW members to share their personal journeys to feminism and the NOW community. I want to share some of what NOW National Board Member Laura Welch had to say.  Laura credits her mother, Ileane, with teac…
  Kim Villanueva. National Organization for Women · [email protected]
April 14, 2026 at 12:01 PM

Generations of NOW Members!

NOW Families Share Their StoriesThe Movement Lives in the Stories We Share Hi John, One of the most exciting things about NOW is how our movement lives across families, communities, states, and generations.  Again and again, NOW members tell us they didn’t come to this work alone — they came to it a…
  Kim Villanueva. National Organization for Women · [email protected]
April 13, 2026 at 9:34 PM

Predators Don’t Belong in Power

Help NOW respond quickly, demand accountability, and fight for justicePredators Don’t Belong in Power Hi John, When news broke about Rep. Eric Swalwell’s toxic, predatory behavior and history of sexual assault, NOW responded immediately and clearly: he must end his campaign for governor and resign f…
  Kim Villanueva. National Organization for Women · [email protected]
April 9, 2026 at 12:01 PM

Spotlight on Minnesota

NOW Chapters Are On The Front Lines Hi John, Our country was riveted by the shocking events in Minneapolis, where ICE agents disrupted communities, terrorized neighborhoods, and killed two peaceful protesters, Renee Good and Alex Pretti.   NOW members were outraged—and Minnesota NOW sprang into acti…
  Kim Villanueva. National Organization for Women · [email protected]
April 7, 2026 at 2:17 PM

Inspired By My First Six Months

Reflections and Resolve Hi John,  As I mark my first six months in office as NOW president, I want to share some personal reflections about my NOW journey — a path we share as activists for women’s rights. My journey began the first time I was silenced. I was 8 years old, and I wanted to be an altar…
  Kim Villanueva. National Organization for Women  · [email protected]
March 31, 2026 at 12:06 PM

Just making Sure You Saw This

Stand with NOW! Help us reach our goal of 600 donors before March 31Hi John,  I wanted to make sure you saw my earlier message.  If you’ve been thinking about supporting NOW, this is the moment. Donate $35 or more today and receive our 60th Anniversary NOW baseball cap as a thank-you. And thank you…
  Kim Villanueva. National Organization for Women  · [email protected]
March 30, 2026 at 5:31 PM

Last chance to help us reach 600 donors

Donate $35+ today and receive 60th Anniversary NOW cap Help us reach our goal of 600 donors before March 31Hi John, As Women’s History Month comes to a close, we are in the final stretch of NOW’s 60th Anniversary Donor Drive.  Our goal is to rally 600 supporters by March 31. And we are so close.   …
  Kim Villanueva. National Organization for Women · [email protected]
March 26, 2026 at 12:05 PM

NOW’s Action Plan

Read about our exciting plans for 2026. NOW’s 2026 Action Plan   Hi John, With so much at stake right now, I want to make sure you're up to date on NOW's 2026 Action Plan. This plan is our blueprint for the year ahead — a clear, unapologetic strategy to confront the attacks on women’s rights and fig…
  Kim Villanueva. National Organization for Women · [email protected]
March 19, 2026 at 1:01 PM

Fuel For Action

What Your Dollars Can DoClaim Your 60th Anniversary Hat!  GIVE NOW Hi John, NOW supporters tell me their financial contributions to NOW are a way they act on their most deeply held values and beliefs. It’s fuel for action. Proof of our strength. NOW has never been a single-issue organization. We fig…
  Kim Villanueva. National Organization for Women · [email protected]
March 16, 2026 at 12:06 PM

The Countdown Clock Is Ticking!

What’s at Stake if We Don’t ActYour membership makes the difference Give Now  Hi John, We set a bold goal: 600 donors by March 31. It’s time to finish what we started. Women’s History Month is about honoring the leaders who pushed this country forward. But right now, we’re fighting to protect the ri…