Food Babe · [email protected]

July 3, 2024 at 9:25 PM

Dreading 4th of July Junk Food?

Back in the day, 4th of July was a big BBQ with hot dogs, potato salad from the supermarket, and popsicles full of artificial colors and corn syrup.  Eating this type of food – even just on a holiday – made me feel horrible. I woke up with a food hangover, my face looked puffy, and I was tired all…

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July 2, 2024 at 6:24 PM

3 samples, to try now!

Did you hear? We launched an exclusive summer flavor of Plant Based Protein Powder, Lemon Cookie. People went crazy for it, I can’t blame them…  We source the best ingredients available, always. This protein is made with real organic lemons from Sorrento, Italy.  Some say it tastes like a frosted …

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  Food Babe · [email protected]

July 1, 2024 at 8:24 PM

Try this!

Last week, we announced the news about our new seasonal summer flavor, Lemon Cookie Plant-Based Protein Powder. And WOW… you guys made sure to get your hands on it. This flavor is going fast!!!  But for those of you who didn’t get it, we understand that committing to a full-size bag you’ve never t…

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  Food Babe · [email protected]

June 28, 2024 at 7:04 PM

Lemon deal ends today

Have you heard? We launched a NEW Truvani Plant-Based Protein Powder: Lemon Cookie. This is our exclusive seasonal flavor, so it’s only here for the summer. I highly recommend you get your hands on it before it’s too late! It tastes like a creamy frosted lemonade… on the coast of Italy.  That’s be…

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June 27, 2024 at 10:38 PM

Look at these two labels

On Monday, we launched our summer flavor of plant-based protein powder: Lemon Cookie. The excitement over this flavor is WILD.  After all, this flavor is seasonal and only here for summer. Don’t miss your chance to grab yours. Right now, you can buy Lemon Cookie or any flavor on its own… Or at 60%…

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June 26, 2024 at 7:57 PM

Lemon Oreos have no lemon, and other tricky products

What do Lemon Oreos, Lemon Gatorade, and Lemon Jell-O all have in common? They all contain absolutely NO LEMON. With no lemon juice, or anything like that on the ingredient list. IT’S CRAZY! They make FAKE LEMON with substances like natural flavors, artificial flavors, and artificial dyes. These a…

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  Food Babe · [email protected]

June 25, 2024 at 6:18 PM

63 grams of SUGAR?! WHAT?

When summer comes around, cold lemon drinks are all the rage at chain coffee shops and fast food restaurants. But did you know that some of the most popular drinks have up to 63 grams of sugar?  SIXTY THREE GRAMS OF SUGAR.  I’m not against natural sugars, but 63g of added refined sugar in a single…

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  Food Babe · [email protected]

June 24, 2024 at 7:31 PM

The newest Truvani Protein Flavor revealed!

GET EXCITED! Introducing Truvani’s seasonal summer flavor: Lemon Cookie Plant-Based Protein Powder! It’s made with just 7 organic ingredients, including pumpkin seeds, chia seeds and vanilla. And when we say “lemon” in the title, we mean it. We use organic lemons from Sorrento, Italy. These lemon…

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  Food Babe · [email protected]

June 22, 2024 at 1:17 AM

New Truvani Protein Flavor Coming On Monday!

We are dropping a new exclusive summer flavor of Plant-Based Protein Powder this Monday, June 24.  What is it? I’ll give you a hint… If you’ve been daydreaming about an Italian summer vacation, we’re bringing the Amalfi Coast to you.  This new flavor is a blend of our classic vanilla plant-based p…

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  Food Babe · [email protected]

June 19, 2024 at 8:52 PM

Toxic ingredients in ice cream - have you checked?

The other day I posted a video about the ingredients in ice cream bars… and it really struck a nerve.  Check out some of the comments: “Most of these don’t even classify as ice cream… it should be illegal” “Geez, why do they allow these types of products to be sold?” “Anyone else getting sick of h…

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  Food Babe · [email protected]

June 12, 2024 at 7:47 PM

Buying popsicles? Watch this first

Our family loves to cool down on hot days with popsicles, but I don’t buy most brands. I even stay away from those ones that say they’re “Made with Real Fruit”, because I’ve found out that it’s a lie. The fruit is so heavily processed and there’s a lot more going on in those frozen pops besides re…

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  Food Babe · [email protected]

June 5, 2024 at 11:37 PM

Check out what this brave mom did

I got the following email last week, and was so blown away by this mother’s activism in working to change the food in her daughter’s school: “Hello, Vani! I have been enthusiastically following you for some time now. My two daughters absolutely love your mom’s dal recipe – I make it regularly for …

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  Food Babe · [email protected]

May 29, 2024 at 9:42 PM

Breaking news: Kellogg's cancels and is running scared

You’re not going to believe this.  I have a major update on our Kellogg’s campaign.  As you may know, in March my dear friend and activist Jason Karp hired one of the top lawyers in the country and sent a letter to Kellogg’s demanding that they sell Americans the same cereals they sell in other co…

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  Food Babe · [email protected]

May 10, 2024 at 9:34 PM

Last day!

If you’re looking for an extra special way to treat your mom (or yourself) this Mother’s Day… I wanted to remind you that today’s your final chance to get up to 60% OFF our Protein Starter Kit. It’s the perfect chance to get your mother figure a gift they’ll actually use…  Instead of those overly …

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  Food Babe · [email protected]

May 9, 2024 at 11:47 PM

Mother's Day is on Sunday - here's something for her

In case you haven’t heard… We’re celebrating Mother’s Day all week long. So in honor of it, you can get up to 60% off our Protein Starter Kit in any flavor of your choosing. You’ll get: Full-Size Bag of Protein ($59.99 Value)  A Golden Metal Scoop ($9.99 value) A Pink Shaker Cup ($24.99 value) Th…

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  Food Babe · [email protected]

May 8, 2024 at 8:48 PM

Watch out for this toxic ingredient

If you buy Banza pastas, ready-made protein shakes, or Cheerios, this is a very important email to read. A breaking new study published in The Lancet links eating emulsifiers to an elevated risk of Type 2 Diabetes.  Emulsifiers are various processed ingredients added to food products to keep them …

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  Food Babe · [email protected]

May 7, 2024 at 9:14 PM

Meet my mom

Meet my mom. She’s always been such a guiding force in my life.  But most importantly, she’s instilled wonderful life lessons in me that I’ll always hold onto. Like being generous. Doing your best. Having a passion for learning. And always following your heart. And I know the Truvani community is…

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  Food Babe · [email protected]

May 6, 2024 at 9:44 PM

My Mother's Day Special

If you’re a mom or mother figure to someone… You know just how big of a job it can be. You play an amazing role in people’s lives. And I hope you’re recognized for that.  I also hope you recognize yourself for all that you do.  And even though Mother’s Day is this Sunday, I’d like to celebrate all…

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  Food Babe · [email protected]

May 2, 2024 at 8:03 PM

Can you share this please?

When a news reporter calls Kellogg’s “criminal”, you know you are on the right side of history. I was interviewed on TV this week, where I shared the latest on our Kellogg’s petition asking them to remove all artificial dyes and BHT from their cereals. They don’t use these ingredients in other cou…

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  Food Babe · [email protected]

May 1, 2024 at 10:25 PM

The perfect Mother's Day present

This review of my cookbook Food Babe Family reminded me why I do what I do… YES!!!  Teaching families the truth about our food is my mission in life and I want to make living in this over-processed world easier for all of us! This book is truly for everyone and it’s changing the lives of generati…

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  Food Babe · [email protected]

April 24, 2024 at 10:36 PM

Major updates on the Kellogg's campaign

Our campaign to get artificial dyes and BHT out of Kellogg’s cereals is gaining a lot of momentum. I have 2 very important updates for you.  Number one…  We now have over 88,000 signatures on our petition to Kellogg’s. Thank you for signing!  Kellogg’s is having their next shareholders meeting on …

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  Food Babe · [email protected]

April 19, 2024 at 7:39 PM

Free Bars ends today

I just wanted to let you know that you have only a few hours left to claim this week’s offer. You get up to 32% OFF Truvani sitewide.  And if you spend $20 or more, you also get a FREE Only Bar 4-pack ($15 value) in any flavor you want.  Chocolate Brownie. Oatmeal Chocolate Chip. Mint Chocolate. C…

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  Food Babe · [email protected]

April 18, 2024 at 7:38 PM

My Favorite Snack Bar Recipe (5 Ingredients)

I am so sick and tired of the nasty ingredients hiding in conventional “healthy” snack bars. Refined Sugar. Carrageenan. Sugar Alcohols. I stay as far away from that crap as possible.  But there is this snack bar recipe that I have been OBSESSED with lately… And it's made with just 5 organic ingre…

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  Food Babe · [email protected]

April 16, 2024 at 9:39 PM

Why do some brands do this?

If you wanted to make a snack bar at home, what ingredients would you use? Of course, you’re going to pick the right side… No one buys ingredients from the left side on their own.  And this is what makes The Only Bar so special. It’s made with organic ingredients you can find in your kitchen. Rig…

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  Food Babe · [email protected]

April 15, 2024 at 7:16 PM

European Approves The Truvani Only Bar

You know how I hate how companies use different ingredients in America than they do in Europe? Well, I’ve got a story for you.  Gabriele is a member of the Truvani team. He’s Italian. He lives in Italy. When he first heard of The Only Bar, he was worried. He knows that some companies in the U.S. l…

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  Food Babe · [email protected]

April 10, 2024 at 9:08 PM

Is this ingredient giving you a Bubble Gut?

The other day my friend told me that she had been drinking a bottled protein shake every morning, and she suspected that it was making her feel like she had a “bubble gut” a few hours later.  You know that feeling when you have to unzip your pants because they feel too tight?  When you feel so blo…

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  Food Babe · [email protected]

April 3, 2024 at 9:23 PM

If you chew gum, read this

I used to be ADDICTED to gum. I would totally freak out if I didn’t have some in my purse or pantry after eating.  I was led to believe if I chewed gum, I would reach less for sugary substances and it would help me maintain my weight. But after giving up this habit over 12 years ago, I’ve never be…

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  Food Babe · [email protected]

March 29, 2024 at 7:15 PM

Almost Gone: 33% Off Truvani for Life

I don’t know if you’ve seen my emails this week, but I’m offering the deal of a lifetime. Literally.  And today is the LAST day to take advantage of it. You can get 33% OFF a new Lifetime Subscription of any product.  That means 33% OFF every single month until YOU decide to cancel. Plus, I’ll thr…

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  Food Babe · [email protected]

March 28, 2024 at 9:48 PM

Feeling good and enjoying dessert

I know it sounds controversial… But my secret health “reboot” this Spring will be… dessert. Not just any type of dessert, though…  Dessert made with better ingredients that will help me hit my goals. For example, I always add Truvani’s Plant-Based Protein Powder. It makes any recipe taste incredib…

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  Food Babe · [email protected]

March 27, 2024 at 9:23 PM

Alarming news about Chick-fil-a - please spread the word

It was my birthday last week…but I got the worst news. That morning my friend DM’d me: “Someone sent me this!” Along with a screenshot from Chick-fil-A’s app stating that they’re canceling their “No Antibiotics Ever” standard, and would start selling chicken raised with antibiotics this Spring. Wh…

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  Food Babe · [email protected]

March 26, 2024 at 9:02 PM

What to Clean Up this Spring

Spring is here, and if you’re anything like me…  You’re itching to clean things up.  I find that Spring cleaning is a great time not only to clean out our closets, but also our habits. And I’m here to set you up for success. Right now, you can get 33% OFF every single month of a new Truvani subscr…

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  Food Babe · [email protected]

March 25, 2024 at 7:30 PM

Spring Break Sale

I had a friend confess to me that the first few months of 2024 didn’t go as planned. She skipped workouts, slept in more, and didn’t stick to her usual healthy habits. And now that Spring is here, she’s feeling overwhelmed. If you’re feeling this way too… First - You are not alone!  And second - I…

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  Food Babe · [email protected]

March 20, 2024 at 9:42 PM

Tell Kellogg’s to stop poisoning our kids

I’ve been working to make a change to Kellogg’s cereals for nearly 10 years. I launched my 2nd petition to Kellogg's in 2019, asking them to keep their promise to dump the artificial dyes and BHT from their cereals.  The Food Babe Army went wild sharing this petition and as I was getting ready to …

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  Food Babe · [email protected]

March 15, 2024 at 1:00 AM

I need your help

My dear friend and activist Jason Karp launched a major legal campaign on Kellogg’s today. He hired one of the top lawyers in the country, Alex Spiro, and sent a letter to Kelllogg’s last night demanding that they sell Americans the same cereals they sell in other countries without artificial dyes…

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  Food Babe · [email protected]

March 14, 2024 at 12:43 AM

Two cancer-causing ingredients in your food

I have been wondering if this was going to happen for a long time. Finally, the harm that processed foods cause is getting the attention it deserves. Every morning I wake up and get notified about yet ANOTHER new study finding that the ingredients in processed food are causing cancer, heart diseas…

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  Food Babe · [email protected]

March 8, 2024 at 8:26 PM

Last day for bag

Not only is today International Women’s Day… (shout out to all you amazing women out there!) But it is also the last day to claim your free 2024 Truvani Signature Pink Tote. When I say we made this tote with women in mind, I mean it.  It’s made with sturdy material, and 6 inner pockets to organize…

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  Food Babe · [email protected]

March 7, 2024 at 9:49 PM

Selling out - get one before they are gone

This week, we launched our NEW Truvani Signature Tote in Pink.  Even though it’s valued at $50, it’s free when you spend $35 or more on your favorite Truvani products. People are going crazy for it. And adding it to their orders quickly.  Supplies are starting to run low.   Our totes sell out almo…

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  Food Babe · [email protected]

March 6, 2024 at 10:03 PM

To all my haters

This email is dedicated to all the “experts” who criticized my work.  To the people who called me a “Food Bimbo”, a “Fearmonger”, and a “Quack”.  And to the dietitians who think drinking Diet Coke and feeding your kids Kellogg’s Froot Loops is totally fine. They are wrong. My warnings have now be…

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  Food Babe · [email protected]

March 5, 2024 at 9:50 PM

Free Truvani Pink Tote this week only

Yesterday, we launched our NEW Truvani Tote in our Signature Pink. This is a BIG deal. Why? Because these totes have a history of selling out… They’re beautiful. They’re durable. And people use them for everything.  The gym, carry-on, farmer’s market and so much more. But this year, we upleveled t…

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  Food Babe · [email protected]

March 4, 2024 at 8:23 PM

New 2024 edition here!

Every year, we custom design a beautiful Truvani Signature Tote and give it away for free with purchase of $35 or more. It’s limited. After we run out of totes, they’re done for good. Until the next edition.  This year, we changed everything.  Yes, you can still get this tote for free with purchas…

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  Food Babe · [email protected]

February 28, 2024 at 10:00 PM

Poison in moderation?

Last week I shared a clip from my interview on The Spillover podcast on my Instagram page and it’s reached 2 million views!  Someone quipped in the comments: “You can pry the Chick-fil-A from my cold dead hands.” This comment made me remember why I do what I do. Fast food companies and the big pro…

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  Food Babe · [email protected]

February 23, 2024 at 8:37 PM

Last day for Truvani Birthday Sale

Today is the final day of our Birthday Flash Sale, where you can get up to 68% OFF our Protein Starter Kit. Our plant-based protein powders have been our most popular products since we launched them and for good reason.  Unlike some protein powders on the market, Truvani’s Plant-Based Protein Powd…

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  Food Babe · [email protected]

February 22, 2024 at 8:23 PM

Crazy coincidence

Today is Truvani's 6th birthday! On 2/22…(it's my mom's birthday too) that’s got to be some kind of sign, right? To celebrate, you can get up to 68% off our Protein Starter Kit in any flavor of your choosing. Since I started Truvani, it has been a dream of mine to be in national stores like Sprout…

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  Food Babe · [email protected]

February 21, 2024 at 11:29 PM

Does this happen to you at the grocery store?

Sometimes it feels like a game of Whac-A-Mole when you’re grocery shopping. You pick up a container of hummus and flip it over to read the ingredients. WAM!  Soybean oil. You pick up a bottle of salad dressing and flip it over to read the ingredients. BAM!  Canola oil. You pick up a jar of mayo an…

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  Food Babe · [email protected]

February 20, 2024 at 8:57 PM

A big mistake?

Despite where Truvani is today, you wouldn’t believe some of the mistakes we made along the way… We almost screwed up the launch of our first-ever product in 2017: Turmeric. When we launched, we decided to order 5,000 bottles to start.  One hour into the launch, we had to call our manufacturer: “W…

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  Food Babe · [email protected]

February 19, 2024 at 10:20 PM

It's a big birthday

It’s already been 6 years since we launched Truvani. Wow. If you know my story, I started as an online food activist… working with “Big Food” companies to reform their ingredients.  I haven’t stopped since. But to put it shortly, they don’t change fast enough.  So I took matters into my own hands …

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  Food Babe · [email protected]

February 15, 2024 at 12:53 AM

Is this red flag in your food?

The other day I saw some adorable heart-shaped cookies at the bakery, and the second I saw them I knew my daughter would lovvveee them. They didn’t have artificial colors and were even made with organic ingredients…Win Win!  Then I checked the ingredients list, and there it was… NATURAL FLAVORS. R…

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  Food Babe · [email protected]

February 7, 2024 at 10:13 PM

The big day is next week - are you ready?

Valentine’s Day has always been one of my favorite holidays. I love seeing all the hearts everywhere and it brings back childhood memories of making cute little valentines for all my friends, and of course, all that candy! One thing that BREAKS MY HEART though is all the candy made for our childre…

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  Food Babe · [email protected]

February 2, 2024 at 8:47 PM

Look at this - has this happened to you?

A team member recently shared this photo in the Truvani’s “Truvani in the Wild” chat, where we share photos spotting our products in-store: Look at that! Completely bought-out boxes of The Only Bar at The Turnip Truck in Nashville (Gulch location).  This isn’t the first time we’ve seen empty boxe…

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  Food Babe · [email protected]

February 1, 2024 at 10:02 PM

The ONLY Bar I eat!

Making our snack bar, The Only Bar, was by far the hardest thing we’ve ever done.  We almost gave up… but had we done that, we would not have sold over 2 million of these bars today. You know our ingredient standards are strict, which made creating this bar incredibly difficult.  How? Just check o…

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