Situation: We are less than one week away before our FEC fundraising deadline and are short of our goals. This deadline is a critical show of strength for our campaign and everyone will be watching: the press, our opponents, and potential endorsers.

Mission: To reach our fundraising goals and file a report that shows a strong grassroots campaign that can win this seat for Democrats.

Execution: Because so many of our donations come from lots of people giving small amounts, mostly via email and text, we’re going to have to send a number of messages this week. You don’t have to give to all of them, but we hope you will donate to this one.

Administration/Logistics: We’ll check back in on the progress toward our goals and let you know if we hit them. After the deadline ends, we’ll send you a detailed summary of our grassroots support at this point before anyone else gets a chance to see our report filed.

Command: The importance of reaching our goal is coming right from Ruben Gallego, who is also working hard to raise more offline.

You see our plan. Can you make your first $3 contribution to help us execute and reach our FEC fundraising deadline goals before the month ends? This is the most important deadline of the campaign.

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This email was sent to xxxxxx@gmail.com. Emails like this are a critical tool for our campaign's fundraising and organizing efforts, but if you need to, you can unsubscribe here. If you would like to support Ruben's campaign for Senate, please consider making a donation today.