John, the idea that there's a massive "red shift" happening in Latino communities isn't just a myth — it's a dangerous myth. If we believe it, it could have serious consequences for 2024.

We'll explain what we mean in a minute. But first: If you're ready to join our efforts to maximize Latino turnout, will you pitch in today with a quick donation?

Let's look at some facts about how Latino voters impacted the last election: 

• Latinos overwhelmingly supported Democratic candidates. In fact, in key states like Arizona, Georgia, Nevada, and Pennsylvania, nearly 70% of Latinos voted for Democrats.
• These votes were crucial to expanding the Democratic Senate majority and to defeating dangerous election deniers.
• In many critical races, Democrats won by razor-thin margins — meaning Latino turnout was key to their success.
• But, despite this proven impact, work to engage Latino voters remained an afterthought for many Democrats throughout the election cycle.

Why? Because far too many bought into the false narrative that Republicans were gaining ground with Latino voters. Democrats can't afford to make that mistake again in 2024.

Across the country, 4.1 million Latinos will reach voting age by next November. If we can reach these young people, get them registered to vote, and mobilize them to cast a ballot, we can reshape the electorate, make our voices heard, and help Democrats win tough races. 

We can't let the "red shift" myth convince us that we should ignore these potential voters. So please, will you donate today to help us continue building Latino political power?

— Voto Latino