That's where we want to put up the billboards. You can see it now: Trump will grow furious each time he drives by, lash out at Tucker, and tell his supporters to stop watching Tucker and Fox News, which is of course defending Tucker. Rinse and repeat.

Dear MoveOn member,

Do you want to see Fox News's Tucker Carlson—who spent last week telling Americans that the January 6 white supremacist insurrectionists were "orderly and meek … sightseers"—lose his top ratings and millions of viewers?¹ We have just the way to do it.

We want to put up these three billboards outside Mar-a-Lago to help drive a wedge between Tucker, whose audience loves Trump, and Trump, who you know has the thinnest of skin:

"I HATE [TRUMP] PASSIONATELY."
–Tucker Carlson, Jan. 4, 2021²

"THERE REALLY ISN'T AN UPSIDE TO TRUMP."
–Tucker Carlson, Jan. 4, 2021³

"WHAT [TRUMP'S] GOOD AT IS DESTROYING THINGS. HE'S THE UNDISPUTED WORLD CHAMPION OF THAT."
–Tucker Carlson, Nov. 6, 2020⁴

The quotes are texts from Tucker that were released last week as part of an unprecedented $1.6 billion defamation lawsuit brought against Fox News for its coordinated campaign of lies after the 2020 election.

Here's where MoveOn comes in. The helipad Trump used to use to travel to and from Mar-a-Lago was removed after he left office, meaning that every time Trump leaves the isolation of his shielded estate, he must now take a public highway to get to the airport.⁵

That's where we want to put up the billboards. You can see it now: Trump will grow furious each time he drives by, lash out at Tucker, and tell his supporters to stop watching Tucker and Fox News, which is of course defending Tucker. Rinse and repeat.

Want to see this happen? Of course! We all do. But MoveOn's fundraising numbers are down, and billboards are expensive, which means we can put them up only if we raise enough by the end of the weekend.

Will you donate $3 now to help enable us to put up billboards outside Mar-a-Lago, drive a wedge between Trump and Tucker Carlson and Fox News, and hurt Trump's access to free propaganda?

Let's be clear: We aren't doing this simply because it will be fun to see Trump's reaction (it will) or fun to see all the media attention these billboards will undoubtedly receive in Florida (that too) or fun to see Republicans in Florida demand they be taken down (that will be the best!).

If there's one thing we know about Trump from decades of petty squabbles, it's that he holds a grudge. His fragile ego cannot stand embarrassment. And the people who flock to Mar-a-Lago are some of the ones for whose benefit he cares the most about keeping up his charade.

So let's help Trump and Tucker permanently part ways by making Fox's disdain for Trump visible to Trump's community in Mar-a-Lago.

John, please rush a $3 donation—or whatever you can afford—to help enable us to put up billboards exposing Tucker Carlson's disdain for Trump outside Mar-a-Lago.

Trump is on the precipice of some massive challenges. His reelection campaign launch flopped, and he's failed to freeze out other challengers for the GOP presidential nomination.⁶ Legal experts expect he will soon be indicted under felony charges in Manhattan—potentially the first of a cascade of criminal and civil charges that could come in quick succession.^7,8

At this challenging moment, Trump could use his propaganda machine—the Fox media empire—more than ever. But Fox appears to be giving Trump the cold shoulder, and these private exchanges only deepen the rift.

If we can continue to drive the wedge between Trump and Fox, it might deal a critical setback to his authoritarian dream of regaining the White House. This is an important opportunity in our ongoing commitment to make sure that does not happen ever again.

At this critical moment, please make a gift of $3 to help us be able to put up billboards outside Mar-a-Lago, get under Trump's skin, and cause him to lash out at Tucker and Fox News—over and over again.

Thanks for all you do.

–David, Anne, Chloe, Thad, and the rest of the team

Sources:

1. "Tucker Carlson firestorm over Trump texts threatens to engulf Fox News," The Guardian, March 13, 2023
https://act.moveon.org/go/170740?t=7&akid=347726%2E40999114%2Et05et_

2. "5 Times Tucker Carlson Privately Reviled Trump: 'I Hate Him,'" The New York Times, March 8, 2023
https://act.moveon.org/go/170741?t=9&akid=347726%2E40999114%2Et05et_

3. "Tucker Carlson Doesn't Think Much of Donald Trump—Or His Audience," Vanity Fair, March 8, 2023
https://act.moveon.org/go/170742?t=11&akid=347726%2E40999114%2Et05et_

4. "5 Times Tucker Carlson Privately Reviled Trump: 'I Hate Him,'" The New York Times, March 8, 2023
https://act.moveon.org/go/170741?t=13&akid=347726%2E40999114%2Et05et_

5. "Helipad Demolished at Mar-a-Lago Resort of Former President Trump," NBC 6 South Florida, February 17, 2021
https://act.moveon.org/go/170743?t=15&akid=347726%2E40999114%2Et05et_

6. "Trump's 2024 campaign launch is a flop and he's been skipping rallies," Salon, December 11, 2022
https://act.moveon.org/go/171467?t=17&akid=347726%2E40999114%2Et05et_

7. "Prosecutors Signal Criminal Charges for Trump Are Likely," The New York Times March 9, 2023
https://act.moveon.org/go/171468?t=19&akid=347726%2E40999114%2Et05et_

8. "Factbox: What do Donald Trump's setbacks mean for his 2024 campaign?" Reuters, December 7, 2022
https://act.moveon.org/go/171469?t=21&akid=347726%2E40999114%2Et05et_

Click here to chip in $3, or whatever you can afford.

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