Dear John,

Whether a veteran vegan, a veg newcomer, just "veg-curious," or none of the above, Mercy For Animals' brand-new How to Eat Veg guide is for everyone.

This fresh new resource covers the “why” and “how” of eating more plants! Get ready for custom shopping lists, info on veg-friendly apps, and two weeks of mouthwatering meal suggestions.

Learn how every restaurant menu, grocery store shelf, and concession stand is a chance to better ourselves and help others.

Get the scoop on hearty veg replicas of your favorite fast foods and popular meat, egg, and dairy products (yes, you can eat cheese to your heart's content!). Or try our tips for satisfying whole foods—curried tofu or sautéed portobello caps, anyone? Get in on a little secret about Oreos too.

Help animals. Protect the planet. Make yourself feel great. It's easy as (veg) pie. And it's all right here.