⏳ Time is up tonight for our campaign where YOUR GIFT will inspire others. We’re only $19,335 short – we can make it if we just get a few more inspirational donors like you. Will you chip in? (We'll send you a Sierra Club Clay Mug with a gift of $15 or more!) ⏳

Supporter,

Tonight is our Earth Day 2023 “Be the Match” campaign deadline, and we've been getting some questions that I thought I'd clear up. The short version is: we're still about $19k short of meeting our $50,000 goal, and we need your donation of $5 or more to get there. Can you help?

Are you matching my gift today?

Any donation made before midnight tonight will be set aside into a special matching gift pool that we'll be using on Earth Day, April 22, 2023. The more we can raise now, the more we'll be able to incentivize others to join the Sierra Club on Earth Day this year. That means your $5 donation today will be DOUBLED on Earth Day when matched to a future gift made by a new member of the Sierra Club. Together, you'll MATCH each others' gift to help us save species from extinction, fight for clean air and water for all people, and stop climate change from destroying our planet >>

Why is it so important for the Sierra Club to have a matching gift?

After years of running fundraising campaigns, I can tell you confidently that there is nothing more powerful than a match to raise critical funds, recruit new members, and inspire old members to join our efforts again. But what's so special about this “Be the Match” campaign is that people like YOU will power that match. You'll be the reason someone decides to dig deep and do more to save our planet. Your one $5 donation today will both DOUBLE Sierra Club's muscle to fight for our environment… while inspiring others to join in, lock arms with us, and fight for a better tomorrow.

Why are you doing this now? What's so special about this coming Earth Day?

Every Earth Day obviously has been important. But this coming Earth Day marks the closest we've been to an uninhabitable future. And Republicans in the House and across state governments are doubling down to save the toxic, dated industries that are poisoning people and destroying our planet.

Our best shot at stopping them is to super-charge Sierra Club's membership across the nation so that no matter where these politicians come from, we're there pushing back. Will you help us shut down anti-environment politicians' plans and bolster Sierra Club's membership by donating just $5 before MIDNIGHT tomorrow? Your donation today will be MATCHED 2x with a future gift made during Earth Day, effectively DOUBLING your impact and inspiring others to join our cause.

OK, but are you really going to save my donation for the Earth Day match?

I promise you this is real. And the battles we're waging on behalf of our planet are significant. Our power comes from our membership. It means everything to our ability to make a difference. I know you care about the future of our planet and the world that future generations will inherit. I hope you'll decide to respond to our “Be the Match” campaign today. We'll send you this Sierra Club Clay mug for a gift of $15 or more.

Thanks so much for being a supporter of the Sierra Club. Every action matters and we're so grateful for all you've done.

Sincerely,

Kristina Williams
Acting Deputy of Membership Acquisition
Sierra Club