Indivisibles,
A few days ago, we wrote to tell you about a newly-formed plan: the
Payback Project. We told you we’d get the details to you as soon as
possible, and today we’re ready to unveil our initial plans.
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Before we get into all the nitty-gritty details, let’s look at the big
picture for a moment. We’ve seen throughout the impeachment process just
how willing Republican senators are to throw our democracy under the bus
to protect their president.
But they’ve done a lot more damage than just refusing to remove him.
They’ve voted time after time to consolidate power in the hands of a few
and to make our society less democratic so they can keep their jobs
(because, let’s be honest, they know their policies are unpopular, so they
need to cheat to win).
We’re tired of it. And we’ve spent the last three years building the kind
of movement that can take these senators -- and the money machines behind
them -- head on. So it’s time for payback.
Our Payback Strategy
How are we going to pay these senators back for years of destroying
democratic norms and voting against their constituents’ interests? We’re
going to vote them out of office -- and we’ve got a million-dollar
strategy to do it.
We’re going to target nine of the worst Republican senators, who’ve spent
the last three years enabling Trump and holding back progressive change:
McSally, AZ Collins, ME
Gardner, CO Tillis, NC
Perdue, GA Graham, SC
Ernst, IA Cornyn, TX
McConnell, KY
And we have a four-step plan to defeat them. We’ll tell you a lot more
about how we’re going to accomplish all this in the coming weeks, but
here’s our strategy:
1. Build awareness and accountability. When senators take bad votes or do
something else awful, we’ll be in their states to broadcast it and
hold them accountable for refusing to listen to constituents. And
we’ll keep reminding voters of their stances on the Affordable Care
Act, abortion bans, climate change, and all our other top issues.
2. Boost local political power. We’ll do the work to get as many people
involved in the election as possible, growing the size of our local
groups and increasing logistical support for their election activities
and recruitment efforts.
3. Organize to win. Our nationwide network of organizers will work
directly with groups on the ground to leverage their power with
voters, the candidates, and the media to build support for strong
progressive challengers.
4. Get out the vote. We’ll run a robust GOTV campaign to turn as many
people as possible out to the polls. Remember -- these senators thrive
on disenfranchisement, so it’s our job to make sure voters show up to
kick them out.
[ [link removed] ]We can’t do any of this work without you. If you’re ready to pay them
back, donate $10 to take back the Senate and fund all of Indivisible’s
work in 2020.
Our Tools to Win
Making those four steps into reality will mean we’ll have to use every
tool at our disposal -- and we might even have to find some new ones.
* Traditional media -- things like billboards, newspaper ads, you name
it. These tools get information about candidates out to broad groups
of people, not just our “base.” We’ll also provide support and
trainings to local groups interacting with the press.
* Digital organizing tools -- our event map points people directly to
all the ways they can engage in these races. And we’ll also be
providing access to voter rolls to help groups canvass, calling and
texting platforms, and more.
* Communications tools -- emails (like this one!), text messages, social
media posts, and all the ways we communicate with activists and
supporters to get you the latest info, explain the news, or help you
get involved.
* Staff time -- whether it’s our organizers helping groups plan their
canvass days, or our political staff doing research to identify
candidates’ positions, or our press staff reaching out to the media in
these states, we are dedicated to helping the movement engage
effectively with these Senate races.
These are just the tools we can predict right now we’ll be using. But the
core goal of the Payback Project is to hold these senators accountable for
years of bad votes, bad politics, and bad practices.
That means our plans are going to be dynamic. We’ll respond when they take
bad stances or further prove why they shouldn’t be in office -- and we
might need new, effective ways to do it. We’ll update you every time we
come up with a new idea to hold these senators accountable.
How We Make It Happen
This is a huge plan. And we’ll be honest -- defeating these nine
Republican senators, with entrenched power and millionaire donors, is not
going to be easy. To win these races, we’ll have to give it everything
we’ve got. We simply can’t afford to cut corners if we’re going to win.
We’ll be keeping you in the loop over the next several months with all the
ways you can support and get involved in our efforts, but the number one
best way you can get it off the ground right now is with a donation to
support this and all our work. Right now, we’re anticipating spending a
MILLION dollars on this project, and we’re committed to being funded by
the movement so we stay accountable to the movement.
[ [link removed] ]So, please, give $10 to help us raise $1 million, launch the Payback
Project, take back the Senate, and support all the work we’re doing this
year.
If you’ve saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:
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Our movement might have started as a reaction to the 2016 election, but we
know that what ails our democracy is about more than just Trump. It’s
about a system that has allowed a few super-powerful, super-wealthy
interests to completely dominate the national conversation and hold
policymaking hostage for their own gain. It’s time we got to work
dismantling that system.
The early days of our movement were about mitigating the damage a bad
administration could do. We’re so proud and excited to be in a position to
push for real progressive change -- and none of it would be possible
without you. Thank you.
In solidarity,
Indivisible Team
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