The Media Should Abide by Its Own Rules

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Over the last week, we’ve finally started to see what Dominion Voting Systems has uncovered at Fox News during the discovery process for its $1.6B defamation lawsuit.

Dominion’s lawyers have focused on the one question that matters the most to their case: Did Fox News and Rupert Murdoch promote election fraud conspiracies that they knew were false? Several key discoveries indicate the answer is yes.

Dominion’s search for proof around Fox’s exposed lies helps make clear that Fox News is not a news organization at all — it's a propaganda operation. And it appears that Fox News knew what it was doing from the top down. This new evidence shows us that Fox is the very definition of a propaganda operation. Why does this distinction matter? Because the advertising industry shouldn’t be partnering with a propaganda operation. And if they are, they have some explaining to do.

It’s time for some action.

Today, we’re asking you to reach out to Digital Content Next (DCN), a trade organization that represents premium news publications, from Politico to The Boston Globe…and Fox News. DCN bills itself as “the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.” So why is DCN continuing to promote Fox News as a premium news publisher? Let's ask them.

Watch a two-minute update on the Dominion Case from the advocacy group Check My Ads. ([link removed]) Then feel free to edit their direct call to action with the message below to add your voice and questions.
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Today's Action:

1. 💌 Here's your contact
Jason Kint, CEO of Digital Content Next
[email protected]

2. 👋🏼 Subject line
Please review your partnership with Fox News

3. 📝 Copy and paste this template into a new email (feel free to make it your own!)

Hi Jason,

I’m reaching out to find out whether Digital Content Next plans to continue to represent Fox News following the recent revelations in the Dominion Voting Systems v. Fox News briefing.

Details from the briefing reveal that Fox News’s leadership sought to manipulate the election process behind the scenes and intentionally misled viewers with election fraud conspiracies that they knew to be false. In fact, Murdoch personally shared confidential information about the Biden campaign’s ad buys with Kushner, a representative of the Trump campaign.

The definition of propaganda is “Manipulating and misleading people intentionally to achieve political ends.” Not only does this evidence meet these standards, but the company also went above and beyond to coordinate with a political party to influence the political process itself.

Digital Content Next describes itself as a partner to “high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.” Your membership criteria lists multiple rules including:

Once admitted, members must demonstrate an on-going, scrupulous commitment to best practices for Online Publishing with respect to editorial quality and integrity, credibility and accountability.

The applicant’s online content must not be inappropriate, obscene or otherwise unlawful.

Members must have demonstrated a commitment to the highest standards of online publishing for at least one year.

It appears that Fox News violates all these rules. Do you plan to continue representing Fox News despite its egregious violations of advertiser privacy and the deceptions it has made to the public?

Thank you,

[Your name]

P.S. Want to make this action 10x as effective? Forward this action email to one or two pro-democracy friends.

The Union
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