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John,

We often talk about messaging here, how important it is for Democrats. So we provide you with a front row seat to mastery by Rep. Eric Swalwell a video we put together! It is..well, it's a grand slam.

Here's what you need to do, what Rep. Swalwell does SO WELL:

1. Brag early & often about their accomplishments. The media certainly won't do it, and it's the only way people who don't pay close attention remember.

2. Never leave ANY charge by Republicans unanswered. Even if it's ridiculous, if they're the only ones talking, people will believe what they hear.

3. When you do answer, use emotional examples of their lying, go straight at their character. Do the same with their extremism, show examples--the easiest are the ones right in front of you (see the video yet again).

4. Always mock them. They're not serious people and don't deserve to be treated as such. It sends a message to those watching: These are clowns. They are not people I can trust with my government.

There's much more, but this is a basic list of crucial things to do. And Swalwell hits every single one out of the park. Please watch this video, it is so important for us to do this right to win. And please subscribe to the Blue Amp Channel, an extension of this email list where we use video to educate and entertain.

Hope you're having an outstanding day! I am after watching the Swalwell video!

Have a great week, Blue Amp Action Community

 

 
 
 
 
 
 

Cliff Schecter

President, Blue Amp Action

Amplify Good

 

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About BlueAmp Action:

We cannot sugarcoat the current situation. Right-wing authoritarianism, defeated by a worldwide coalition during WWII, was only in hibernation. Over the past decade it has infected democratic societies--including ours. It is as simple as it is terrifying: What we do now will define the future of our country and world. 

We at Blue Amp Action are dedicated to liberal, open societies, where reason and science are applied to solve our problems; where civil rights--including voting rights!--are protected for all. We fight for these values every day. Speaking up on our platforms, raising the voices and the political prospects of liberal pols and pundits. 

And savvy grassroots activists like you know, just like we do, that we can’t stop watching the people we help elect: after the elections, we have to keep organizing support for the policies we like and pushing back against the ones we don’t.

When the public tunes out between elections and the only people our elected officials hear from are the paid lobbyists of wealthy corporations, our government stops being accountable to the needs of ordinary families.

Democracy never sleeps, and neither can we.

So we ask that you support our work, so we can continue to engage in this fight every moment of every day. So our kids grow up in democracy, not dystopia.

Thank you for your support for all we do! Please follow Cliff Schecter on Twitter @cliffschecter, or subscribe to The Takedown with Cliff Schecter on YouTube, to keep up to date with this battle for the heart and soul of our country.

You're getting this message because you’ve supported good causes and Democratic candidates. We need your support to continue fighting for our democracy. We love having you in our network, but if you no longer wish to hear from us, you can unsubscribe here.

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