"Who Can We Become?" PSA highlights fair chance hiring and was filmed on the Universal backlot featuring ARC talent. 

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The 90 second PSA highlights in human terms the power of fair chance hiring and second chances.

Dear John,

Since 2018, we have partnered with Universal Filmed Entertainment Group (UFEG), a division of NBC Universal. Today, we are so proud to unveil one fruit of that partnership.

Working closely with us, Universal developed a :90 second promotional spot to help change the narrative around people impacted by the criminal legal system. The goal of the PSA is to help people understand that second chances exist and people shouldn’t be defined by their past, but instead who they decide to become.
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KEY HIGHLIGHTS:
* Recording artist, actor, and activist, Common, regular advocate and ally of the ARC, is the Narrator for the PSA.
* The three featured talent in the PSA are ARC Members who were all system impacted and whose personal stories are the inspiration for their vignettes.
* Dion, who played the home renter, is the father of young children and acts as a mentor to young people who are in ARC rehabilitation programs.
* Alyssa, who played the Production Assistant, participated in the Universal Below the Line Traineeship Program on the production of NOPE, and she is currently employed as a Post Production Coordinator (Contractor) in the UFEG Marketing Department.
* Joshua, who played the firefighter, is an alum of Ventura Training Center and is currently a certified Firefighter.
* The crew for the production featured BIPOC members across all levels of production, and hired their PAs through the Streetlights Organization to provide additional opportunities to young people from underserved communities.
* The production was shot entirely on the Universal Lot at discounted rates by Studio Operations, and serviced by our on-lot Grip, Lighting, and Props departments, also at discounted rates.
* Music in the piece was composed by Raashi Kulkarni, a member of Universal’s Composers Initiative, a program designed to support up-and-coming talent from both traditional and unconventional backgrounds for music production opportunities across the Studio.


We hope you enjoy the piece and click the link to learn more about the initiative: [link removed]


Sincerely,

Sam Lewis
Executive Director
Anti Recidivism Coalition
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