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The Ad Council

ADLIBBING | JANUARY 21, 2020



WHY TIKTOK COULD BE THE FUTURE OF YOUTH MARKETING
Emily Brogan-Freitas

It’s 2020 and odds are, if you haven’t used TikTok before, you’ve at least heard of it, or possibly even seen a few TikTok videos for yourself. The short-form video app has not only become a social media sensation but a cultural force that has changed the way we both use and consume media.

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MLK DAY OF SERVICE: TAKING STEPS TO BETTER OUR WORLD
Leah Fagen

To mark the 25th MLK Day of Service, Ad Council staff shared their favorite ways to give back to their communities all year long.

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CHAMPION FOR GOOD: VIACOMCBS’ ADAM ROBINSON
Ashley Menschner

“The goal is not knowing everything, but being passionate about something,” Adam Robinson, Senior Director of Social Responsibility at ViacomCBS, said.

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