Hi John,

How do you keep track of your organization’s email deliverability? Do you know where your email program stands in terms of open rate, click rate, spam rate, and other important deliverability metrics?

Deliverability is your email arriving in the inbox of the recipient as intended (not the spam folder), and it’s extremely important to understand and track your email deliverability over time. Our new Deliverability Dashboard makes it easier than ever for you to keep tabs on your organization’s deliverability stats over time.

Click here to read more about the Deliverability Dashboard.

CHECK OUT THE BLOG

What if some of your stats start to dip into the red? Want to try to improve from yellow to green? Have you identified a specific recipient email domain that seems to perform differently from the others?

You can find answers to all of these questions in our Deliverability Guide! This guide will discuss what deliverability is and how it works as well as strategies to improve (or maintain) your deliverability. Click here to check out the guide!

And remember: Good deliverability over a long period of time will not be possible without DKIM and SPF. If you don’t recognize these acronyms, you must click here to learn more!

Take care,

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