Happy Wednesday!
There’s true crime, of course. Comedy was an early pioneer. But there’s also one from men who are obsessed with “Gilmore Girls,” a nearly minute-by-minute recap of the first World War and an examination of the Harry Potter novels as though they were sacred texts.
You name a topic and there’s a podcast about it. The big problem is finding what you’re looking for or, maybe moreso, finding what you don’t know you want to hear.
A tool called Headliner is solving the discoverability issue in podcasting in a couple different ways, for both consumers and creators.
On the creation side, Headliner allows podcasters to upload snippets of their podcasts, which Headliner transforms into videos, complete with automatic captions and spiffy images or clips of your choice. The resulting files, called audiograms, can be uploaded to the social media site of your choice (unlike audio files, which no major social network allows to be uploaded). It’s a promotion machine.
But the tools don’t stop there. Headliner can turn full podcast episodes into video clips that can be uploaded to YouTube or Vimeo, where people are consuming podcasts more frequently. It can be set up to automatically create and export videos of new podcast episodes. It can automatically caption pre-existing videos. And that’s just on the creator side.
As a proof of concept, Headliner built a site called HeadlinerFlix. The site mashes together podcasts with video previews and a riff on the Netflix interface to create an experience that beckons a question: Why didn’t this exist already? It’s like a well-curated bookstore shelf for podcasts. Even as an experiment, it blows away every other podcast browsing tool.
“Our bet is fast forward a year or two and all podcasting consumption will move toward a model like this,” Neil Mody, cofounder and CEO of Headliner, told me.
Headliner has big ambitions for future updates: preview videos for entire podcasts, leaps in automatic video creation and more discoverable audio.
“Our dream is that you’ll be surfing on the internet and when someone mentions a podcast you’ll be able to listen to it right then and there,” Mody said.
I’ve been a fan of Headliner for years because of its audiogram feature. With its generous pricing structure (a liberal free plan and affordable pro plans), expansive toolset and vision for the future, it’s one of only a handful of tools that I recommend without hesitation. If you’re a podcaster, or even a podcasting fan, you owe it to yourself to keep an eye on Headliner.
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