John, I didn’t want to have to write this email … but we might have to pull our ads from the air, and I need to reach out for help. Advertising is really expensive, and if we can’t raise enough money before midnight, we’ll have to start making cuts. These ads are proven-effective, and they are the best way to communicate my vision for Chicago to our voters. My team wrote to you to let you know we need to raise $10,000 before midnight to stay on track for our outreach and advertising efforts. And I have to be direct: Our campaign simply cannot afford to miss this goal. So I’m coming to you directly: Will you make a contribution to my campaign right now to help me keep our ads on the air and share our message for the future? Every donation counts: Thank you for helping me in this critical moment. – Lori Lightfoot
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